'Branding'

Leader of the pack: Nike launches global race

Daily Signals

Leader of the pack: Nike launches global race

Leader of the pack: Nike launches global race
Nike : Virtual : Race
Fantasy flagship: New Armani store ignores the gloom

Daily Signals

Fantasy flagship: New Armani store ignores the gloom

Fantasy flagship: New Armani store ignores the gloom
Escapist : Dream Like Surrealism : Fantasy Inspired Interior
Mike Walsh : The future of entertainment and media lies in audience networks

Viewpoints

Mike Walsh : The future of entertainment and media lies in audience networks

Tech-anthropologist and author Mike Walsh talks about the future of entertainment and media. 
New Media Landscapes : Mike Walsh : The Female Web
Sportive Affluents

Micro Trends

Sportive Affluents

With active pursuits growing among luxurians, traditional sports are surging in popularity as brands refresh and revive sportswear for younger audi...
Luxury : Sport & Leisure : Wellness
Reclaiming Black Beauty

Markets

Reclaiming Black Beauty

Innovative black founders are authentically understanding and prioritising the requirements of black beauty consumers, pushing the beauty sector to...
Beauty : Retail : Inclusivity
The sizing revolution in e-commerce and the travel opportunities in South Africa

Daily Signals

The sizing revolution in e-commerce and the travel opportunities in South Africa

AccorHotels promotes inclusive hospitality, trialling male birth control, examining a future without fast food packaging,
Retail : Wellness : Food & Drink
Remixing the Country Club

Micro Trends

Remixing the Country Club

Old money, new values; brands are re-imagining country clubs as inclusive, community-centric spaces, using nostalgia, sports fandom and wellness to...
Luxury : Fashion : Retail
Cognac Market

Markets

Cognac Market

Long considered a staid and elitist drink, cognac brands are working to make the spirit more accessible.
Luxury : Drinks : Spirits
Global Luxury Market 2017: Part 1

Markets

Global Luxury Market 2017: Part 1

The luxury market is in a state of flux. Major players, confronted with the need to remain relevant and desirable, are changing their strategies to...
Luxury : Retail : Technology
BaselWorld 2015 Review

Big Ideas

BaselWorld 2015 Review

Prestigious industry stalwarts showed their strength at this year’s event, but it was burgeoning mid- and low-priced brands that stood out.
Baselworld : Watches : Shinola
Retail Analysis: Level Shoe District luxury shoe emporium puts focus on VIC service

Big Ideas

Retail Analysis: Level Shoe District luxury shoe emporium puts focus on VIC service

Retail Analysis: Level Shoe District luxury shoe emporium puts focus on VIC service
Dubai Mall : Dubai : Level Shoe District
Physical retail is the key to conscious consumption

Viewpoints

Physical retail is the key to conscious consumption

Slow retail expert Rebekah Matheny on how physical stores need to nurture consumer relationships to create a socially sustainable retail culture.
Retail . : Sustainability : Retail
Leo Campbell of Modern Baker on debunking carb myths

Viewpoints

Leo Campbell of Modern Baker on debunking carb myths

The co-founder of the Oxford-based bakery explains how the company is differentiating its healthy carb baking and how consumers can navigate nutrit...
Food : Carbs : Modern Baker
Bundled Buys

Micro Trends

Bundled Buys

From helping consumers navigate a seasonless fashion model to combating the resale market, luxury fashion brands are exploring the benefits of sell...
Luxury : Apparel : Retail
The notion of luxury has become meaningless

Viewpoints

The notion of luxury has become meaningless

The very concept of luxury is losing its rarity and desirability due to overuse by ordinary brands and services. How, then, will brands thrive in a...
Luxury : Campaigns : Luxury Campaigns
The J-Beauty products to know about

Big Ideas

The J-Beauty products to know about

Japanese beauty products are finding new appeal in the West thanks to their unique formulations and efficacy.
Beauty : Skincare : Cosmetics
Future Forecast: Beauty in 2018

Daily Signals

Future Forecast: Beauty in 2018

As consumers become more educated about product ingredients, the line between synthetic and natural will become blurred.
Beauty : Skincare : Retail
Future Forecast 2017: Travel and Hospitality

Daily Signals

Future Forecast 2017: Travel and Hospitality

As the year comes to an end, LS:N Global looks at the nascent trends and behaviour that will be shaping the travel and hospitality sector over the ...
Future Forecast : 2017 Trends : Travel And Hospitality
Adding emotion: Multi-layered social media

Viewpoints

Adding emotion: Multi-layered social media

A new social network shows the power of combining visual and audio content to create emotion. 
Tunepics : Justin Cooke : App
Fashion week's social media frenzy overwhelms consumers

Big Ideas

Fashion week's social media frenzy overwhelms consumers

Fashion week’s social media frenzy overwhelms consumers.
Twitter : London Fashion Week : Instagram
Brandstanding

Micro Trends

Brandstanding

In the Anarconomy Decade, with revolution in the air, people increasingly want direction and leadership. Brands are responding with more engaging s...
Google : Wael Ghonim : Comment
The Russian edutainment revolution

Micro Trends

The Russian edutainment revolution

Urban Russians are benefiting from education through entertainment.
Education : Learning : Conference
Total Immersion

Design Directions

Total Immersion

The phrase ‘augmented reality’ has been bandied about at gamer conferences and innovation labs for the last decade but its scope, until now, remain...
Tracking : Layering : Phone
Neo-wealth Wears

Micro Trends

Neo-wealth Wears

Luxury brands are setting their sights on the crypto elite, designing accessories that allow people to flaunt their riches in the offline world.
Luxury : Cryptocurrency : Web3
Luxury: Ulan Bator

Markets

Luxury: Ulan Bator

A small but deep pocket of mining wealth is attracting a host of the world’s luxury brands to the capital of Mongolia. And as a result, Ulan Bator ...
Ulan Bator : Mining : Zegna
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