LS:N Global

Viewpoints

The notion of luxury has become meaningless

The very concept of luxury is losing its rarity and desirability due to overuse by ordinary brands and services. How, then, will brands thrive in a...

Big Ideas

The J-Beauty products to know about

Japanese beauty products are finding new appeal in the West thanks to their unique formulations and efficacy.

Beauty : Skincare : Cosmetics

Daily Signals

Future Forecast: Beauty in 2018

As consumers become more educated about product ingredients, the line between synthetic and natural will become blurred.

Beauty : Skincare : Retail

Daily Signals

Future Forecast 2017: Travel and Hospitality

As the year comes to an end, LS:N Global looks at the nascent trends and behaviour that will be shaping the travel and hospitality sector over the ...

Future Forecast : 2017 Trends : Travel And Hospitality

Viewpoints

Adding emotion: Multi-layered social media

A new social network shows the power of combining visual and audio content to create emotion.

Tunepics : Justin Cooke : App

Big Ideas

Fashion week's social media frenzy overwhelms consumers

Fashion week’s social media frenzy overwhelms consumers.

Twitter : London Fashion Week : Instagram

Micro Trends

Brandstanding

In the Anarconomy Decade, with revolution in the air, people increasingly want direction and leadership. Brands are responding with more engaging s...

Google : Wael Ghonim : Comment

Micro Trends

The Russian edutainment revolution

Urban Russians are benefiting from education through entertainment.

Education : Learning : Conference

Design Directions

Total Immersion

The phrase ‘augmented reality’ has been bandied about at gamer conferences and innovation labs for the last decade but its scope, until now, remain...

Tracking : Layering : Phone

Daily Signals

The Campaign: Prose turns hairdressers into content creators

During the peak of the pandemic, haircare brand Prose built a creative community to amplify and reward out-of-work hairstylists’ creative talent.

Beauty : Technology : Haircare

Daily Signals

A subscription plan to achieve zero-waste living

Personal care brand by Humankind is launching Plastic, neutral, a subscription service designed to enable consumers to offset their overall plastic...

Sustainability : Beauty : Waste Management

Daily Signals

ComplexLand is an immersive e-commerce experience

Entertainment network Complex is embarking on a week-long immersive online experience titled ComplexLand.

Retail : Media And Entertainment : Technology

Daily Signals

Eco-friendly dental health on subscription

The Floe subscription kit start-up is designed to reduce the environmental impact of the oral care industry.

Health : Wellness : Sustainability

Daily Signals

Stat: Half of Americans have boycotted a brand

As more consumers embed activism into their shopping habits, new YouGov research reveals that half of Americans have boycotted a business at some p...

Retail : Stat : Statistic

Daily Signals

Vodacom balloons bring internet to rural Africa

Loon, a unit within Google’s owner Alphabet, has signed a deal with Vodacom to expand the South African mobile operator’s network in Mozambique.

Technology : Covid-19 : Coronavirus

Daily Signals

Stat: Gen Z struggle to find beauty influencers they trust

Research shows that Generation Z in the US are more likely than older generations to struggle to identify beauty influencers they can trust.

Beauty : Digital : Social Media

Daily Signals

Stat: Fashion’s ageism issue could cost it billions

According to research by the International Longevity Centre UK (ILC), older women are a largely untapped consumer segment – and represent a huge mi...

Fashion : Youth : Ageism

Daily Signals

Stat: Recycled fashion items are booming online

Sustainable buzzwords are surging on e-commerce sites, according to Edited’s Sustainability Edit 2019 report.

Fashion : Sustainability : Recycling

Daily Signals

Eponyma’s skincare products are unique

The brand creates highly customisable skincare that adapts to customers’ lifestyles.

Beauty : Skincare : Technology

Daily Signals

Stat: American adults are misinformed on digital literacy

The majority of American adults are struggling with digital literacy, according to a new Americans and Digital Knowledge report by Pew Research Cen...

Media : Literary : Literacy

Daily Signals

Glassless cocktails that drink to sustainability

Debuted by The Glenlivet, its Capsule Collection of glassless cocktails represent a new way to experience Scotland’s famous tipple.

Drink : Sustainability : Experience

Daily Signals

Ganni’s rental service targets eco-conscious luxurians

The high-end brand has announced the launch of a sustainable new initiative named GANNI Repeat.

Fashion : Luxury : Rental Service

Daily Signals

Oxfam’s inaugural superstore signals the rise of resale

The international charity has opened its first-ever superstore, which is 12 times the size of the average Oxfam shop.

Fashion : Retail : Fashion Recommerce

Daily Signals

Reebok uses Alexa to enter the hype market

The athletic wear brand is giving away limited-edition versions of its Club C trainer to users of smart speakers.

Retail : Technology : Entertainment

Daily Signals

Stat: Single women will drive growth for fitness brands

Not only are women staying single longer, they are also driving spending growth in categories such as health and wellness, according to a new repor...

Society : Relationships : Family

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