'Branding'

So hip it hurts: Versus relaunches for digital natives

News

So hip it hurts: Versus relaunches for digital natives

New York – Versace has relaunched Versus, its younger, contemporary fashion line firmly targeting a hip, digitally savvy consumer.
Digital : Social Media : New York Fashion Week
Shazamification spreads to tv in new service

Big Ideas

Shazamification spreads to tv in new service

Shazamification spreads to tv in new service
Shazam : Music : App
Old Schouler: Luxury fashion company embraces Netstalgia

News

Old Schouler: Luxury fashion company embraces Netstalgia

New York- High-concept womenswear brand Proenza Schouler has rebranded and as the final stage has relaunched its website, bringing together fashion...
Proenza Schouler : David Sims : Eddie The Wheel
Campaign finds space online in error messages

Big Ideas

Campaign finds space online in error messages

Campaign finds space online in error messages
NotFound : 404 : Internet
Psychedelic look: McQueen bursts with Netstalgia

News

Psychedelic look: McQueen bursts with Netstalgia

Psychedelic look: McQueen bursts with Netstalgia
Advertising : Advertizing : Promotion
Marathon kit: Sportswear fit for the challenge

News

Marathon kit: Sportswear fit for the challenge

Marathon kit: Sportswear fit for the challenge
Network Evening : Jill Hawkins : Marathon
Racing around: Facebook app puts Mini on the map

News

Racing around: Facebook app puts Mini on the map

Racing around: Facebook app puts Mini on the map
Advertising : Game : Ubiquitous Gaming Culture
Down to earth: App calls on gamers to dig deep

News

Down to earth: App calls on gamers to dig deep

Down to earth: App calls on gamers to dig deep
Advertising : Ads : Engagement
Twitter signs up to new web privacy initiative

Big Ideas

Twitter signs up to new web privacy initiative

Twitter signs up to new web privacy initiative
Twitter : Security : Do Not Track
Glamour taxis along in new m-commerce drive

Big Ideas

Glamour taxis along in new m-commerce drive

Glamour taxis along in new m-commerce drive
Glamour : M-commerce : Taxis
Festivi-tree: Heineken spreads Christmas message

News

Festivi-tree: Heineken spreads Christmas message

Festivi-tree: Heineken spreads Christmas message
Christmas : Heineken : Beer
eBay uses QR codes to get window shoppers giving

Big Ideas

eBay uses QR codes to get window shoppers giving

eBay uses QR codes to get window shoppers giving
Toys : EBay : QR
Site revives community spirit at street level

Big Ideas

Site revives community spirit at street level

Site revives community spirit at street level
Local : Online : Community
Costa drives through global expansion plans

Big Ideas

Costa drives through global expansion plans

Costa drives through global expansion plans
UK Coffee Market : Coffee Brands : Costa Coffee
Smell-a-vision: Group creates scents of youth

News

Smell-a-vision: Group creates scents of youth

Smell-a-vision: Group creates scents of youth
New York : Scent : Smell
Sport & Leisurely style: A modern take on the suit

News

Sport & Leisurely style: A modern take on the suit

Sport & Leisurely style: A modern take on the suit
Savile Row : Adrien Sauvage : Menswear
Baking hot: Electrolux cooks up a video show

News

Baking hot: Electrolux cooks up a video show

Baking hot: Electrolux cooks up a video show
Germany : Berlin : Electrolux
Corona campaign dances to the Latin beat

Big Ideas

Corona campaign dances to the Latin beat

Corona campaign dances to the Latin beat
Miami : Hispanic : Corona
UK customers judge companies on value

Big Ideas

UK customers judge companies on value

UK customers judge companies on value
Value : Convergys : Service
About face: Custom skincare kit gets up close and personal

News

About face: Custom skincare kit gets up close and personal

About face: Custom skincare kit gets up close and personal
Beauty : Aesop : Wallpaper*
Slip and slide: Mobile app gets wet

News

Slip and slide: Mobile app gets wet

Slip and slide: Mobile app gets wet
Barclays : Mobile App : Gaming
Pre-mixed cocktails woo bar-wary consumers

Big Ideas

Pre-mixed cocktails woo bar-wary consumers

Pre-mixed cocktails woo bar-wary consumers
Cocktails : Pre-mixed : Beam
The notion of luxury has become meaningless

Viewpoints

The notion of luxury has become meaningless

The very concept of luxury is losing its rarity and desirability due to overuse by ordinary brands and services. How, then, will brands thrive in a...
Luxury : Campaigns : Luxury Campaigns
The J-Beauty products to know about

Big Ideas

The J-Beauty products to know about

Japanese beauty products are finding new appeal in the West thanks to their unique formulations and efficacy.
Beauty : Skincare : Cosmetics
Future Forecast: Beauty in 2018

News

Future Forecast: Beauty in 2018

As consumers become more educated about product ingredients, the line between synthetic and natural will become blurred.
Beauty : Skincare : Retail
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