LS:N Global

Big Ideas

Pre-mixed cocktails woo bar-wary consumers

Cocktails : Pre-mixed : Beam

Viewpoints

The notion of luxury has become meaningless

The very concept of luxury is losing its rarity and desirability due to overuse by ordinary brands and services. How, then, will brands thrive in a...

Luxury : Campaigns : Luxury Campaigns

Big Ideas

The J-Beauty products to know about

Japanese beauty products are finding new appeal in the West thanks to their unique formulations and efficacy.

Beauty : Skincare : Cosmetics

News

Future Forecast: Beauty in 2018

As consumers become more educated about product ingredients, the line between synthetic and natural will become blurred.

Beauty : Skincare : Retail

News

Future Forecast 2017: Travel and Hospitality

As the year comes to an end, LS:N Global looks at the nascent trends and behaviour that will be shaping the travel and hospitality sector over the ...

Future Forecast : 2017 Trends : Travel And Hospitality

Viewpoints

Adding emotion: Multi-layered social media

A new social network shows the power of combining visual and audio content to create emotion.

Tunepics : Justin Cooke : App

Big Ideas

Fashion week's social media frenzy overwhelms consumers

Fashion week’s social media frenzy overwhelms consumers.

Twitter : London Fashion Week : Instagram

Micro Trends

Brandstanding

In the Anarconomy Decade, with revolution in the air, people increasingly want direction and leadership. Brands are responding with more engaging s...

Google : Wael Ghonim : Comment

Micro Trends

The Russian edutainment revolution

Urban Russians are benefiting from education through entertainment.

Education : Learning : Conference

Design Directions

Total Immersion

The phrase ‘augmented reality’ has been bandied about at gamer conferences and innovation labs for the last decade but its scope, until now, remain...

Tracking : Layering : Phone

Micro Trends

Intuitive Pleasure

Women-founded sex technology companies are ushering in a new era that features a much more considered and nuanced approach to a woman’s sexuality a...

Wellness : Health : Female

Big Ideas

1.618 Sustainable Luxury 2015 Review

The 1.618 Sustainable Luxury conference set out to challenge and prompt new conversations about sustainability as a worldwide catalyst f...

Luxury : Sustainability : 1.618 Sustainable Luxury Conference

Markets

Chinese Menswear Market

Chinese men are spending more on apparel and favouring designed-in-China over imported brands.

China : Luxury : Menswear

Markets

Luxury: Chengdu

Known as the Land of Abundance for its agricultural wealth, Chengdu is also the political and economic centre of western China. The capital of Sich...

Chengdu : China : Sichuan

Micro Trends

Future Forecast 2025: Beauty

From wellness-inspired Guochao to Gen Alpha beauty, the industry is evolving to meet the demands of every consumer, while simultaneously being educ...

Beauty : Health & Wellness : Luxury

Markets

Hot Luxury: Brazil’s retail potential

Retailers and brands were focused on the retail potential of Brazil at the International Herald Tribune (IHT) luxury conference earlier this month ...

IHT : Suzy Menkes : BRICs

Viewpoints

We must act collectively in times of conflict

The war in Ukraine is spotlighting humans’ innate collective behaviour and care in action – an approach that will be vital in a future when war, pa...

Neo-collectivism : Civic Brands : Society

Viewpoints

Future-proofing India’s organic cotton farmers

Sustainability adviser Derek Sabori and Volcom chief marketing officer Ryan Immegart on the brand’s traceable organic cotton initiative Farm to Yar...

Fashion : Sports : Sustainability

Big Ideas

Navigating the ethics of lab-grown materials

Designer Christina Haxholm discusses how synthetic biology can create a more sustainable fashion industry, and brands can help propel future uses.

Fashion : Biotechnology : Materials

News

Looking Back: Fashion in 2017

Automated manufacturing, data-driven creativity and the merging of the physical and digital worlds have all made a serious impact on the industry i...

Fashion : Sustainability : Digital

Big Ideas

Cannes Lions 2013 Report: Part 2

This week, LS:N Global continues its look at the key take-outs from Cannes Lions 2013, the world’s largest advertising festival. Here we examine th...

Advertising : Xbox : IBM

News

The Inkey List unveils mega-push for bio-active moisturiser

The Inkey List, known for its problem-targeted skincare products, has launched its biggest campaign yet to promote one of its hero moisturisers.

Beauty : Health & Wellness : Society

News

Tiffany & Co and Snap create immersive US Open fan experience

American luxury jewellery giant Tiffany & Co, known for its legacy in tennis, has collaborated with the United States Tennis Association (USTA) and...

Luxury : Media & Entertainment : Fashion

News

Pinterest tackles self-doubt in a new brand campaign

Following brand research which found that the most common thing holding people back is a fear of failure, Pinterest’s latest campaign encourages pe...

Pinterest : Advertising : Campaign

News

Gohar World brings surrealism to the table

Artist and sister duo Laila Gohar and Nadia Gohar are investing their creative flair in a collection of abstract tableware.

Design : Food & Drink : Homeware

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