'Branding'

New social media landscapes

Markets

New social media landscapes

Social media has reached a tipping point, and is growing up. If social media 2.0 was a rebellious playground complete with consumer cliques and bra...
Social Media : JupiterResearch : Digital Divide
The Campaign: Prose turns hairdressers into content creators

Daily Signals

The Campaign: Prose turns hairdressers into content creators

During the peak of the pandemic, haircare brand Prose built a creative community to amplify and reward out-of-work hairstylists’ creative talent.
Beauty : Technology : Haircare
A subscription plan to achieve zero-waste living

Daily Signals

A subscription plan to achieve zero-waste living

Personal care brand by Humankind is launching Plastic, neutral, a subscription service designed to enable consumers to offset their overall plastic...
Sustainability : Beauty : Waste Management
ComplexLand is an immersive e-commerce experience

Daily Signals

ComplexLand is an immersive e-commerce experience

Entertainment network Complex is embarking on a week-long immersive online experience titled ComplexLand.
Retail : Media And Entertainment : Technology
Eco-friendly dental health on subscription

Daily Signals

Eco-friendly dental health on subscription

The Floe subscription kit start-up is designed to reduce the environmental impact of the oral care industry.
Health : Wellness : Sustainability
 Stat: Half of Americans have boycotted a brand

Daily Signals

Stat: Half of Americans have boycotted a brand

As more consumers embed activism into their shopping habits, new YouGov research reveals that half of Americans have boycotted a business at some p...
Retail : Stat : Statistic
Vodacom balloons bring internet to rural Africa

Daily Signals

Vodacom balloons bring internet to rural Africa

Loon, a unit within Google’s owner Alphabet, has signed a deal with Vodacom to expand the South African mobile operator’s network in Mozambique.
Technology : Covid-19 : Coronavirus
Stat: Gen Z struggle to find beauty influencers they trust

Daily Signals

Stat: Gen Z struggle to find beauty influencers they trust

Research shows that Generation Z in the US are more likely than older generations to struggle to identify beauty influencers they can trust.
Beauty : Digital : Social Media
Stat: Fashion’s ageism issue could cost it billions

Daily Signals

Stat: Fashion’s ageism issue could cost it billions

According to research by the International Longevity Centre UK (ILC), older women are a largely untapped consumer segment – and represent a huge mi...
Fashion : Youth : Ageism
Stat: Recycled fashion items are booming online

Daily Signals

Stat: Recycled fashion items are booming online

Sustainable buzzwords are surging on e-commerce sites, according to Edited’s Sustainability Edit 2019 report.
Fashion : Sustainability : Recycling
Eponyma’s skincare products are unique

Daily Signals

Eponyma’s skincare products are unique

The brand creates highly customisable skincare that adapts to customers’ lifestyles.
Beauty : Skincare : Technology
Stat: American adults are misinformed on digital literacy

Daily Signals

Stat: American adults are misinformed on digital literacy

The majority of American adults are struggling with digital literacy, according to a new Americans and Digital Knowledge report by Pew Research Cen...
Media : Literary : Literacy
Glassless cocktails that drink to sustainability

Daily Signals

Glassless cocktails that drink to sustainability

Debuted by The Glenlivet, its Capsule Collection of glassless cocktails represent a new way to experience Scotland’s famous tipple.
Drink : Sustainability : Experience
Ganni’s rental service targets eco-conscious luxurians

Daily Signals

Ganni’s rental service targets eco-conscious luxurians

The high-end brand has announced the launch of a sustainable new initiative named GANNI Repeat.
Fashion : Luxury : Rental Service
Oxfam’s inaugural superstore signals the rise of resale

Daily Signals

Oxfam’s inaugural superstore signals the rise of resale

The international charity has opened its first-ever superstore, which is 12 times the size of the average Oxfam shop.
Fashion : Retail : Fashion Recommerce
Reebok uses Alexa to enter the hype market

Daily Signals

Reebok uses Alexa to enter the hype market

The athletic wear brand is giving away limited-edition versions of its Club C trainer to users of smart speakers.
Retail : Technology : Entertainment
Stat: Single women will drive growth for fitness brands

Daily Signals

Stat: Single women will drive growth for fitness brands

Not only are women staying single longer, they are also driving spending growth in categories such as health and wellness, according to a new repor...
Society : Relationships : Family
Stat: Suncare education is lacking in India

Daily Signals

Stat: Suncare education is lacking in India

A new study has found that 65% of consumers in India did not use any form of sunscreen in the 12 months to February 2019.
Beauty : Health : Suncare
TWG Tea launches a tea-infused gastronomy experience

Daily Signals

TWG Tea launches a tea-infused gastronomy experience

The Singaporean luxury tea brand has unveiled a food menu featuring dishes enhanced with tea.
Food : Luxury
Stat: Young Americans aren’t paying for the news

Daily Signals

Stat: Young Americans aren’t paying for the news

US consumers are still largely averse to paying for news content, according to a report by Comscore.
Media : News : Youth
A tanning serum with skincare benefits

Daily Signals

A tanning serum with skincare benefits

Super Glow combines gradual tanning with hyaluronic acid and seven superfoods.
Beauty : Tanning : Luxury
Tech brands must prepare for the newness backlash

Viewpoints

Tech brands must prepare for the newness backlash

The gathering momentum of the Right to Repair movement could spell major disruption for the culture of newness perpetuated by tech giants.
Technology : Sustainability : Smartphones
Stat: America is facing a primary care crisis

Daily Signals

Stat: America is facing a primary care crisis

The American healthcare sector is under threat in the coming decade, according to a new report by WD Partners.
Health : Wellness : Doctors On Demand
Why age is the new diversity issue

Viewpoints

Why age is the new diversity issue

Ageism is the next frontier for diversity, so it’s time for brands to get informed about its nuances, writes Sarah Douglas, director of The Liminal...
Diversity : Ageism : The Flat-Agers
Skylar uses subscriptions to build its community

Daily Signals

Skylar uses subscriptions to build its community

The clean fragrance brand has launched a monthly subscription model, which encourages customers to become part of its community.
Beauty : Fragrance : Retail
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