'Branding'

So hip it hurts: Versus relaunches for digital natives

Daily Signals

So hip it hurts: Versus relaunches for digital natives

New York – Versace has relaunched Versus, its younger, contemporary fashion line firmly targeting a hip, digitally savvy consumer.
Digital : Social Media : New York Fashion Week
Shazamification spreads to tv in new service

Big Ideas

Shazamification spreads to tv in new service

Shazamification spreads to tv in new service
Shazam : Music : App
Old Schouler: Luxury fashion company embraces Netstalgia

Daily Signals

Old Schouler: Luxury fashion company embraces Netstalgia

New York- High-concept womenswear brand Proenza Schouler has rebranded and as the final stage has relaunched its website, bringing together fashion...
Proenza Schouler : David Sims : Eddie The Wheel
Campaign finds space online in error messages

Big Ideas

Campaign finds space online in error messages

Campaign finds space online in error messages
NotFound : 404 : Internet
Psychedelic look: McQueen bursts with Netstalgia

Daily Signals

Psychedelic look: McQueen bursts with Netstalgia

Psychedelic look: McQueen bursts with Netstalgia
Advertising : Advertizing : Promotion
Marathon kit: Sportswear fit for the challenge

Daily Signals

Marathon kit: Sportswear fit for the challenge

Marathon kit: Sportswear fit for the challenge
Network Evening : Jill Hawkins : Marathon
Racing around: Facebook app puts Mini on the map

Daily Signals

Racing around: Facebook app puts Mini on the map

Racing around: Facebook app puts Mini on the map
Advertising : Game : Ubiquitous Gaming Culture
Down to earth: App calls on gamers to dig deep

Daily Signals

Down to earth: App calls on gamers to dig deep

Down to earth: App calls on gamers to dig deep
Advertising : Ads : Engagement
Twitter signs up to new web privacy initiative

Big Ideas

Twitter signs up to new web privacy initiative

Twitter signs up to new web privacy initiative
Twitter : Security : Do Not Track
Glamour taxis along in new m-commerce drive

Big Ideas

Glamour taxis along in new m-commerce drive

Glamour taxis along in new m-commerce drive
Glamour : M-commerce : Taxis
Festivi-tree: Heineken spreads Christmas message

Daily Signals

Festivi-tree: Heineken spreads Christmas message

Festivi-tree: Heineken spreads Christmas message
Christmas : Heineken : Beer
eBay uses QR codes to get window shoppers giving

Big Ideas

eBay uses QR codes to get window shoppers giving

eBay uses QR codes to get window shoppers giving
Toys : EBay : QR
Site revives community spirit at street level

Big Ideas

Site revives community spirit at street level

Site revives community spirit at street level
Local : Online : Community
Costa drives through global expansion plans

Big Ideas

Costa drives through global expansion plans

Costa drives through global expansion plans
Coffee Brands : Caffe Nero : UK Coffee Market
Smell-a-vision: Group creates scents of youth

Daily Signals

Smell-a-vision: Group creates scents of youth

Smell-a-vision: Group creates scents of youth
New York : Scent : Smell
Sport & Leisurely style: A modern take on the suit

Daily Signals

Sport & Leisurely style: A modern take on the suit

Sport & Leisurely style: A modern take on the suit
Savile Row : Adrien Sauvage : Menswear
Baking hot: Electrolux cooks up a video show

Daily Signals

Baking hot: Electrolux cooks up a video show

Baking hot: Electrolux cooks up a video show
Germany : Berlin : Electrolux
Corona campaign dances to the Latin beat

Big Ideas

Corona campaign dances to the Latin beat

Corona campaign dances to the Latin beat
Miami : Hispanic : Corona
UK customers judge companies on value

Big Ideas

UK customers judge companies on value

UK customers judge companies on value
Value : Convergys : Service
About face: Custom skincare kit gets up close and personal

Daily Signals

About face: Custom skincare kit gets up close and personal

About face: Custom skincare kit gets up close and personal
Beauty : Aesop : Wallpaper*
Slip and slide: Mobile app gets wet

Daily Signals

Slip and slide: Mobile app gets wet

Slip and slide: Mobile app gets wet
Barclays : Mobile App : Gaming
Pre-mixed cocktails woo bar-wary consumers

Big Ideas

Pre-mixed cocktails woo bar-wary consumers

Pre-mixed cocktails woo bar-wary consumers
Cocktails : Pre-mixed : Beam
Walmart levels up immersive commerce with gaming mini-series

Daily Signals

Walmart levels up immersive commerce with gaming mini-series

Walmart is expanding its footprint in immersive commerce with the launch of Walmart Unlimited, a gamified mini-series developed in collaboration wi...
Retail : Gaming : Spatial
QR clothing labels that generate resale adverts

Daily Signals

QR clothing labels that generate resale adverts

Fashion brand Samsøe Samsøe is making it easier for its customers to resell their items through an interactive clothing tag.
Retail : Sustainability : Fashion
What we can learn from the creation of digital supermodel Shudu

Viewpoints

What we can learn from the creation of digital supermodel Shudu

To create avatars that resonate with consumers, brands need to first champion diversity in their workforce.
Technology : Beauty : Fashion
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