'Branding'

LadBible co-launches a social channel for relaxation

Daily Signals

LadBible co-launches a social channel for relaxation

Relaxing Stuff is a branded social media channel in partnership with mobile network Three.
Media : Youth : Digital
Übermilk is making plant-based milks nutritious

Daily Signals

Übermilk is making plant-based milks nutritious

Developed in the the US, this line of milks is richer in protein than traditional plant-based beverages.
Drinks : Milk : Protein
Stat: Chinese consumers are facing ‘hair wash phobia’

Daily Signals

Stat: Chinese consumers are facing ‘hair wash phobia’

Nearly half of Chinese consumers believe washing their hair every day will damage its health.
Beauty : Haircare : Retail
Thought-starter: Is community the new trend in luxury hotels?

Daily Signals

Thought-starter: Is community the new trend in luxury hotels?

The co-founder and CEO of Life House, Rami Zeidan, discusses how this nascent technology-driven hotel chain will unite guests and locals to create ...
Luxury : Technology : Hospitality
Stat: China’s beauty market continues to evolve

Daily Signals

Stat: China’s beauty market continues to evolve

The Chinese beauty market will be worth £48.3bn ($62 bn, €54.6bn) by 2020, according to new data presented by Beautystreams.
Beauty : Luxury : China
Mattel encourages young girls to dream big

Daily Signals

Mattel encourages young girls to dream big

The maker of Barbie has announced the Dream Gap Project, an initiative to raise awareness of how gender bias affects children’s future dreams.
Advertising : Female Futures : Culture
A pillow spray for daytime power naps

Daily Signals

A pillow spray for daytime power naps

Amid a global sleep deficit, This Works has launched Sleep Power, a new range of pillow sprays and face masks formulated to optimise post-nap perfo...
Wellness : Health : Sleep
All Mondelez packaging will be recyclable by 2025

Daily Signals

All Mondelez packaging will be recyclable by 2025

The maker of confectionery brands such as Oreo and Ritz will switch to entirely recyclable packaging in the next seven years.
Food : Packaging : Sustainability
Stat: WhatsApp usage outstrips Facebook

Daily Signals

Stat: WhatsApp usage outstrips Facebook

Consumers are spending considerably more time in WhatsApp than in Facebook, according to data from Apptopia.
Technology : Social : Culture
Porsche turns eSports gamers into drivers

Daily Signals

Porsche turns eSports gamers into drivers

The luxury car brand is using a new competition to engage gamers with the prospect of driving a Porsche offline.
Auto : Gaming : ESports
Why brands must demystify children’s meal times

Viewpoints

Why brands must demystify children’s meal times

Beth Bentley, global vice-president of strategy at Virtue Worldwide, on why brands play a crucial role in demystifying children’s nutrition.
Food : Parenting : Baby Food
Will brands start selling digital apparel in video games?

Viewpoints

Will brands start selling digital apparel in video games?

Innovators are looking to the blockchain to create a universal marketplace for in-game items.
Gaming : Digital : Retail
Pollution Apparel

Micro Trends

Pollution Apparel

Leading creatives are using water pollution as a resource to highlight unsustainable production practices in the fashion industry and offer alterna...
Fashion : Apparel : Sustainability
Blast from the past: BMW i3 ad takes us back to when the internet was new

Daily Signals

Blast from the past: BMW i3 ad takes us back to when the internet was new

US – BMW has taken a playful look back at a time when the internet was new, showing us how big ideas can take a little getting used to.
BMW : I3 : The New Value Economy
Home-tail

Micro Trends

Home-tail

As digital brands begin to lay down physical roots, their new bricks-and-mortar incarnations are coming to resemble homes and apartments. They ar...
Home : Apartment : The Line
Futuretainment Webinar

Viewpoints

Futuretainment Webinar

Futuretainment Webinar
Futuretainment
Blowing bubbles: Designer brings musicality to glass craft

Daily Signals

Blowing bubbles: Designer brings musicality to glass craft

Eindhoven – Fascinated by the connection between glassblowers and the material they create, designer Philipp Weber remodelled the classic blowpipe ...
Craft : Sound Design : Factory
So hip it hurts: Versus relaunches for digital natives

Daily Signals

So hip it hurts: Versus relaunches for digital natives

New York – Versace has relaunched Versus, its younger, contemporary fashion line firmly targeting a hip, digitally savvy consumer.
Digital : Social Media : New York Fashion Week
Shazamification spreads to tv in new service

Big Ideas

Shazamification spreads to tv in new service

Shazamification spreads to tv in new service
Shazam : Music : App
Old Schouler: Luxury fashion company embraces Netstalgia

Daily Signals

Old Schouler: Luxury fashion company embraces Netstalgia

New York- High-concept womenswear brand Proenza Schouler has rebranded and as the final stage has relaunched its website, bringing together fashion...
Proenza Schouler : David Sims : Eddie The Wheel
Campaign finds space online in error messages

Big Ideas

Campaign finds space online in error messages

Campaign finds space online in error messages
NotFound : 404 : Internet
Psychedelic look: McQueen bursts with Netstalgia

Daily Signals

Psychedelic look: McQueen bursts with Netstalgia

Psychedelic look: McQueen bursts with Netstalgia
Advertising : Advertizing : Promotion
Marathon kit: Sportswear fit for the challenge

Daily Signals

Marathon kit: Sportswear fit for the challenge

Marathon kit: Sportswear fit for the challenge
Network Evening : Jill Hawkins : Marathon
Racing around: Facebook app puts Mini on the map

Daily Signals

Racing around: Facebook app puts Mini on the map

Racing around: Facebook app puts Mini on the map
Advertising : Game : Ubiquitous Gaming Culture
Down to earth: App calls on gamers to dig deep

Daily Signals

Down to earth: App calls on gamers to dig deep

Down to earth: App calls on gamers to dig deep
Advertising : Ads : Engagement
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