'Branding'

Belly good: Home-brewed beer receives new identity

Daily Signals

Belly good: Home-brewed beer receives new identity

Belly good: Home-brewed beer receives new identity
Beer : Home Brewery : Booze
Hand wash: Skincare brand ventures into clothing care

Daily Signals

Hand wash: Skincare brand ventures into clothing care

Hand wash: Skincare brand ventures into clothing care
Cosmetics : Lemon : Cleaning
Left bank: Concept store opens in underground vault

Daily Signals

Left bank: Concept store opens in underground vault

Left bank: Concept store opens in underground vault
Concept Store : Boutique : Collaboration
Leader of the pack: Nike launches global race

Daily Signals

Leader of the pack: Nike launches global race

Leader of the pack: Nike launches global race
Nike : Virtual : Race
Fantasy flagship: New Armani store ignores the gloom

Daily Signals

Fantasy flagship: New Armani store ignores the gloom

Fantasy flagship: New Armani store ignores the gloom
Escapist : Dream Like Surrealism : Fantasy Inspired Interior
Mike Walsh : The future of entertainment and media lies in audience networks

Viewpoints

Mike Walsh : The future of entertainment and media lies in audience networks

Tech-anthropologist and author Mike Walsh talks about the future of entertainment and media. 
New Media Landscapes : Mike Walsh : The Female Web
Sportive Affluents

Micro Trends

Sportive Affluents

With active pursuits growing among luxurians, traditional sports are surging in popularity as brands refresh and revive sportswear for younger audi...
Luxury : Sport & Leisure : Wellness
Reclaiming Black Beauty

Markets

Reclaiming Black Beauty

Innovative black founders are authentically understanding and prioritising the requirements of black beauty consumers, pushing the beauty sector to...
Beauty : Retail : Inclusivity
The sizing revolution in e-commerce and the travel opportunities in South Africa

Daily Signals

The sizing revolution in e-commerce and the travel opportunities in South Africa

AccorHotels promotes inclusive hospitality, trialling male birth control, examining a future without fast food packaging,
Retail : Wellness : Food & Drink
LuxePack Monaco 2025: Luxury Packaging’s Era of Accountability

Big Ideas

LuxePack Monaco 2025: Luxury Packaging’s Era of Accountability

Evolving beyond its functional and desirable roles, packaging now stands as a marker of environmental credibility, material intelligence and ethica...
Packaging : Luxury : Innovation
Six Chinese Brands Redefining Global Expansion

Big Ideas

Six Chinese Brands Redefining Global Expansion

Determined to disrupt the ‘cheaply made in China’ narrative, a new wave of Chinese brands is conquering global markets by cultivating fandoms and r...
China : Retail : Pop Culture & Media
Innovation Debrief 2025: The New Age of Discovery

Micro Trends

Innovation Debrief 2025: The New Age of Discovery

Where can consumers still find newness amid algorithm fatigue, ad blockers and saturated content platforms? Part of the answer lies in gatekeeping ...
Technology : Pop-culture & Media : Retail
Neo-wealth Wears

Micro Trends

Neo-wealth Wears

Luxury brands are setting their sights on the crypto elite, designing accessories that allow people to flaunt their riches in the offline world.
Luxury : Cryptocurrency : Web3
Luxury: Ulan Bator

Markets

Luxury: Ulan Bator

A small but deep pocket of mining wealth is attracting a host of the world’s luxury brands to the capital of Mongolia. And as a result, Ulan Bator ...
Ulan Bator : Mining : Zegna
New social media landscapes

Markets

New social media landscapes

Social media has reached a tipping point, and is growing up. If social media 2.0 was a rebellious playground complete with consumer cliques and bra...
Social Media : JupiterResearch : Digital Divide
The notion of luxury has become meaningless

Viewpoints

The notion of luxury has become meaningless

The very concept of luxury is losing its rarity and desirability due to overuse by ordinary brands and services. How, then, will brands thrive in a...
Luxury : Campaigns : Luxury Campaigns
The J-Beauty products to know about

Big Ideas

The J-Beauty products to know about

Japanese beauty products are finding new appeal in the West thanks to their unique formulations and efficacy.
Beauty : Skincare : Cosmetics
Future Forecast: Beauty in 2018

Daily Signals

Future Forecast: Beauty in 2018

As consumers become more educated about product ingredients, the line between synthetic and natural will become blurred.
Beauty : Skincare : Retail
Future Forecast 2017: Travel and Hospitality

Daily Signals

Future Forecast 2017: Travel and Hospitality

As the year comes to an end, LS:N Global looks at the nascent trends and behaviour that will be shaping the travel and hospitality sector over the ...
Future Forecast : 2017 Trends : Travel And Hospitality
Adding emotion: Multi-layered social media

Viewpoints

Adding emotion: Multi-layered social media

A new social network shows the power of combining visual and audio content to create emotion. 
Tunepics : Justin Cooke : App
Fashion week's social media frenzy overwhelms consumers

Big Ideas

Fashion week's social media frenzy overwhelms consumers

Fashion week’s social media frenzy overwhelms consumers.
Twitter : London Fashion Week : Instagram
Brandstanding

Micro Trends

Brandstanding

In the Anarconomy Decade, with revolution in the air, people increasingly want direction and leadership. Brands are responding with more engaging s...
Google : Wael Ghonim : Comment
The Russian edutainment revolution

Micro Trends

The Russian edutainment revolution

Urban Russians are benefiting from education through entertainment.
Education : Learning : Conference
Total Immersion

Design Directions

Total Immersion

The phrase ‘augmented reality’ has been bandied about at gamer conferences and innovation labs for the last decade but its scope, until now, remain...
Tracking : Layering : Phone
The Campaign: Prose turns hairdressers into content creators

Daily Signals

The Campaign: Prose turns hairdressers into content creators

During the peak of the pandemic, haircare brand Prose built a creative community to amplify and reward out-of-work hairstylists’ creative talent.
Beauty : Technology : Haircare
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