'Branding'

Twitter signs up to new web privacy initiative

Big Ideas

Twitter signs up to new web privacy initiative

Twitter signs up to new web privacy initiative
Twitter : Security : Do Not Track
Glamour taxis along in new m-commerce drive

Big Ideas

Glamour taxis along in new m-commerce drive

Glamour taxis along in new m-commerce drive
Glamour : M-commerce : Taxis
Festivi-tree: Heineken spreads Christmas message

Daily Signals

Festivi-tree: Heineken spreads Christmas message

Festivi-tree: Heineken spreads Christmas message
Christmas : Heineken : Beer
eBay uses QR codes to get window shoppers giving

Big Ideas

eBay uses QR codes to get window shoppers giving

eBay uses QR codes to get window shoppers giving
Toys : EBay : QR
Site revives community spirit at street level

Big Ideas

Site revives community spirit at street level

Site revives community spirit at street level
Local : Online : Community
Costa drives through global expansion plans

Big Ideas

Costa drives through global expansion plans

Costa drives through global expansion plans
Starbucks : Café : Costa
Smell-a-vision: Group creates scents of youth

Daily Signals

Smell-a-vision: Group creates scents of youth

Smell-a-vision: Group creates scents of youth
New York : Scent : Smell
Sport & Leisurely style: A modern take on the suit

Daily Signals

Sport & Leisurely style: A modern take on the suit

Sport & Leisurely style: A modern take on the suit
Savile Row : Adrien Sauvage : Menswear
Baking hot: Electrolux cooks up a video show

Daily Signals

Baking hot: Electrolux cooks up a video show

Baking hot: Electrolux cooks up a video show
Germany : Berlin : Electrolux
Corona campaign dances to the Latin beat

Big Ideas

Corona campaign dances to the Latin beat

Corona campaign dances to the Latin beat
Miami : Hispanic : Corona
UK customers judge companies on value

Big Ideas

UK customers judge companies on value

UK customers judge companies on value
Value : Convergys : Service
About face: Custom skincare kit gets up close and personal

Daily Signals

About face: Custom skincare kit gets up close and personal

About face: Custom skincare kit gets up close and personal
Beauty : Aesop : Wallpaper*
Slip and slide: Mobile app gets wet

Daily Signals

Slip and slide: Mobile app gets wet

Slip and slide: Mobile app gets wet
Barclays : Mobile App : Gaming
Pre-mixed cocktails woo bar-wary consumers

Big Ideas

Pre-mixed cocktails woo bar-wary consumers

Pre-mixed cocktails woo bar-wary consumers
Cocktails : Pre-mixed : Beam
Walmart levels up immersive commerce with gaming mini-series

Daily Signals

Walmart levels up immersive commerce with gaming mini-series

Walmart is expanding its footprint in immersive commerce with the launch of Walmart Unlimited, a gamified mini-series developed in collaboration wi...
Retail : Gaming : Spatial
QR clothing labels that generate resale adverts

Daily Signals

QR clothing labels that generate resale adverts

Fashion brand Samsøe Samsøe is making it easier for its customers to resell their items through an interactive clothing tag.
Retail : Sustainability : Fashion
What we can learn from the creation of digital supermodel Shudu

Viewpoints

What we can learn from the creation of digital supermodel Shudu

To create avatars that resonate with consumers, brands need to first champion diversity in their workforce.
Technology : Beauty : Fashion
Does the e-sports industry need to create new formats to enter the mainstream?

Viewpoints

Does the e-sports industry need to create new formats to enter the mainstream?

Transforming live e-sports experiences could prove key to engaging brands and consumers.
Media : Sport : Digital
Will modular design soon be mandated?

Viewpoints

Will modular design soon be mandated?

With electronics brands reluctant to invest in modular design, legislators are taking matters into their own hands.
Technology : Design : Media
Unmasking Fear

Viewpoints

Unmasking Fear

How brands are mitigating negative perceptions of pollution masks as consumers become more aware of the dangers of toxic air.
Design : Wellness : Pollution
Preview: Civic Placemakers

Daily Signals

Preview: Civic Placemakers

Global – Brands are taking a more proactive role in shaping their cities by investing in urban regeneration and the development of public spaces.
Civic Brands : Placemaking : Brandstanding
Dior revisited: Exhibition celebrates luxury scent

Daily Signals

Dior revisited: Exhibition celebrates luxury scent

Paris – Miss Dior has been the flagship fragrance of the luxury brand Dior since 1947, when designer Christian Dior first premiered his New Look co...
Perfume : Fragrance : Paris
Nordic line: Store rebranding is pure and simple

Daily Signals

Nordic line: Store rebranding is pure and simple

San Francisco – Nordic House, a dry cleaning shop in San Francisco, has stayed true to its name with a new brand identity created by design st...
Simple : Nordic House : Pared Down
Haute horlogerie: Watchmaking comes to Harrods

Daily Signals

Haute horlogerie: Watchmaking comes to Harrods

London – Customers can try out their watchmaking skills at luxury department store Harrods this month, with a series of master classes in part...
Brand Experience : Atmos : Iconic Watches And Clocks
Shoppable Videos

Micro Trends

Shoppable Videos

International – Fashion brands and retailers are buying into the shoppable video format as v-commerce becomes more popular, and looks set to become...
V-Commerce : Video Sharing : Future Media
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