'Branding'

Stat: Societal attitudes around cohabitation are changing

News

Stat: Societal attitudes around cohabitation are changing

Cohabitation among unmarried adults is losing its stigma, even among older generations, according to a study by Pew Research Center.
Family : Home : Uncoupled Living
Stat: Cannabis is driving job creation in the US

News

Stat: Cannabis is driving job creation in the US

The number of people employed by the cannabis industry in the US grew 44% in 2018, according to a new report by cannabis website Leafly and consult...
Work : Culture : Cannabis
Stat: Consumers are increasingly tolerant of advertising

News

Stat: Consumers are increasingly tolerant of advertising

A new study published in the Journal of Advertising Research (JAR) claims that consumers’ threshold for advertising repetition is far higher than p...
Advertising : Focus Filter : Digital
Repackaging pH levels

News

Repackaging pH levels

The conversation on pH levels in beauty reached new heights as a number of brands brought the issue of the acidic and alkaline nature of their prod...
Beauty : Hair Care : Cosmoprof 2019
Nordstrom focuses on luxury individualism

News

Nordstrom focuses on luxury individualism

The luxury retailer’s latest campaign views the sector under a more human lens, highlighting the importance of being yourself.
Luxury : Fashion : Advertising
Expensify’s latest ad is an interactive music video

News

Expensify’s latest ad is an interactive music video

Rapper 2 Chainz’s latest music video doubles as a campaign for the expense management service.
Finance : Music : Advertising
Thought-starter: Can EQ training boost luxury hotel service?

News

Thought-starter: Can EQ training boost luxury hotel service?

Natalia Perez, brand director at Crowne Plaza, discusses the company’s quest to boost colleagues' emotional intelligence with help from The School ...
Luxury : Hospitality : Workplace
Tokyo commuters get free noodles to travel off-peak

News

Tokyo commuters get free noodles to travel off-peak

The city’s metro system hopes to reduce congestion by working with local restaurants to offer free food vouchers.
Society : Infrastructure : Transport
BMW recycles old ads to promote pre-owned cars

News

BMW recycles old ads to promote pre-owned cars

The campaign promotes the rebranding of BMW’s pre-owned car programme, based on the tagline ‘Like New Again’.
Automotive : Advertising : Recycling
Stat: The big opportunity in football sponsorship

News

Stat: The big opportunity in football sponsorship

Football has confirmed its status as the world’s biggest sport, according to a study by Nielsen.
Fashion : Retail : Leisure
Stat: Gaming accounts for 51% of UK entertainment market

News

Stat: Gaming accounts for 51% of UK entertainment market

Games accounted for 51% of the entire UK entertainment market, according to a 2018 study by the Entertainment Retailers Association.
Gaming : Entertainment : Leisure
L’Oréal’s latest shampoo tackles the water crisis

News

L’Oréal’s latest shampoo tackles the water crisis

The beauty brand has teamed up with technology start-up Gjosa to create a shampoo that is applied directly through the shower head.
Beauty : Haircare : Sustainability
Stat: Advertising still has a diversity problem

News

Stat: Advertising still has a diversity problem

British advertising might be more diverse than ever, but it still has a way to go, according to a new study from Lloyds Banking Group.
Culture : Inclusivity : Advertising
Walmart creates an interactive online toy box

News

Walmart creates an interactive online toy box

The retail giant's online toy lab allows children to virtually test and play with 20 of its top-rated toys.
Youth : Retail : Play
Cities join forces to protect citizens’ digital rights

News

Cities join forces to protect citizens’ digital rights

New York, Amsterdam and Barcelona are the founding members of the Cities Coalition for Digital Rights, an effort pledging to protect citizens’ righ...
Digital : Ethics : Internet
San Diego rolls out new smart city IoT platform

News

San Diego rolls out new smart city IoT platform

The city is rolling out intelligent lighting controls and new smart city applications to improve parking, traffic and public safety; further boosti...
Smart Cities : Technology : Culture
Minecraft crowdsourced coral-saving sculpture designs

News

Minecraft crowdsourced coral-saving sculpture designs

Creators on Minecraft were challenged to design a series of sculptures that could help regrow coral on the coast of Mexico.
Gaming : Education : Sustainability
Study emphasises the importance of workplace culture

News

Study emphasises the importance of workplace culture

US – LinkedIn has revealed its latest Workplace Trends report, with findings that reveal how toxic workplaces are beginning to turn off potential t...
Workplace : Brand Culture 2020 : LinkedIn
Middle East sportswomen

News

Middle East sportswomen

Oman – Nike is shining a spotlight on the world’s inspirational sportswomen who are battling against cultural pressures in order to pursue the...
The Athena Woman : Athena : Athena Woman
Keeping on track: Nike rewards active amateurs with personalised videos

News

Keeping on track: Nike rewards active amateurs with personalised videos

Oregon, US – Renowned illustrator and director McBess has created a series of personalised videos for Nike, rewarding amateur athletes for their ef...
Nike+ : McBess : Body Temples
The Works: Jameson creates online collaborative platform for craftsmen

News

The Works: Jameson creates online collaborative platform for craftsmen

Dublin – Irish whiskey brand Jameson has launched The Jameson Works, an online platform that invites craftsmen to share their stories and productio...
Jameson Whiskey : Re-Con Man : Craftsmen
 Parental guidance: Apple pitches iPhone 5s as all-round parenting tool

News

Parental guidance: Apple pitches iPhone 5s as all-round parenting tool

US – Apple’s latest advertising campaign suggests that the iPhone is the ultimate accessory for busy parents.
Apple : Iphone : IPhone 5s
Hearst plans hackathon at New York Fashion Week

Big Ideas

Hearst plans hackathon at New York Fashion Week

Hearst plans hackathon at New York Fashion Week
Hacktivism : Crowdsourcing : Tech
On track: McDonald's app scans for food provenance

News

On track: McDonald's app scans for food provenance

Sydney – McDonald’s Australia has released the TrackMyMacca’s app, which customers can use to scan a range of products, including the Big Mac and C...
Tracking : Supply Chains : Food Quality
Going dotty: Louis Vuitton online game is spot on

News

Going dotty: Louis Vuitton online game is spot on

Going dotty: Louis Vuitton online game is spot on
#LVKusama : Blogger : Book
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