'Branding'

All aboard: Topshop bus on tour in Melbourne

Daily Signals

All aboard: Topshop bus on tour in Melbourne

Melbourne – British fashion brand Topshop/Topman is promoting the opening of a new Melbourne store with a double-decker bus tour for fans.
Immersive : Federation Square : St Kilda Beach
European teens favour traditional television and user-generated content

Big Ideas

European teens favour traditional television and user-generated content

European teens favour traditional television and user-generated content
Youth : User Curator Generation : Usage
Younger consumers and Asian market to drive watch sales in 2010

Big Ideas

Younger consumers and Asian market to drive watch sales in 2010

Younger consumers and Asian market to drive watch sales in 2010
Paris : Watches : LVMH
Nadia Finer : Female-centred communication

Viewpoints

Nadia Finer : Female-centred communication

More to Life than Shoes co-founder Nadia Finer talks about female-centred communication. 
The Female Web : The Athena Woman : Nadia Finer
We must act collectively in times of conflict

Viewpoints

We must act collectively in times of conflict

The war in Ukraine is spotlighting humans’ innate collective behaviour and care in action – an approach that will be vital in a future when war, pa...
Neo-collectivism : Civic Brands : Society
Future-proofing India’s organic cotton farmers

Viewpoints

Future-proofing India’s organic cotton farmers

Sustainability adviser Derek Sabori and Volcom chief marketing officer Ryan Immegart on the brand’s traceable organic cotton initiative Farm to Yar...
Fashion : Sports : Sustainability
Navigating the ethics of lab-grown materials

Big Ideas

Navigating the ethics of lab-grown materials

Designer Christina Haxholm discusses how synthetic biology can create a more sustainable fashion industry, and brands can help propel future uses.
Fashion : Biotechnology : Materials
Looking Back: Fashion in 2017

Daily Signals

Looking Back: Fashion in 2017

Automated manufacturing, data-driven creativity and the merging of the physical and digital worlds have all made a serious impact on the industry i...
Fashion : Sustainability : Digital
Cannes Lions 2013 Report: Part 2

Big Ideas

Cannes Lions 2013 Report: Part 2

This week, LS:N Global continues its look at the key take-outs from Cannes Lions 2013, the world’s largest advertising festival. Here we examine th...
Advertising : Xbox : IBM
Future Forecast 2025: Beauty

Micro Trends

Future Forecast 2025: Beauty

From wellness-inspired Guochao to Gen Alpha beauty, the industry is evolving to meet the demands of every consumer, while simultaneously being educ...
Beauty : Health & Wellness : Luxury
Hot Luxury: Brazil’s retail potential

Markets

Hot Luxury: Brazil’s retail potential

Retailers and brands were focused on the retail potential of Brazil at the International Herald Tribune (IHT) luxury conference earlier this month ...
IHT : Suzy Menkes : BRICs
Chinese Menswear Market

Markets

Chinese Menswear Market

Chinese men are spending more on apparel and favouring designed-in-China over imported brands.
China : Luxury : Menswear
Luxury: Chengdu

Markets

Luxury: Chengdu

Known as the Land of Abundance for its agricultural wealth, Chengdu is also the political and economic centre of western China. The capital of Sich...
Chengdu : China : Sichuan
Luxury’s Food Strategies

Big Ideas

Luxury’s Food Strategies

From high fashion embracing high flavours to pantry staples becoming status symbols, brands are getting creative about turning eating into a luxury...
Luxury : Food & Drink : Retail
Future Forecast 2023: Retail

Big Ideas

Future Forecast 2023: Retail

From the growth of Web3 retail to expanding phygital opportunities, hyperphysical spaces and exclusive spaces for VICs, we look ahead to retail in ...
Retail : Ecommerce : Design
Five global experts share what’s next for luxury

Viewpoints

Five global experts share what’s next for luxury

After a tumultuous start to the decade, we explore how the luxury sector is evolving across customer engagement, products and conscious mindsets.
Luxury : Sustainability : Travel & Hospitality
Black Lives Matter: the business response

Big Ideas

Black Lives Matter: the business response

Global brands and their employees are using their reach and influence to support the Black Lives Matter movement and the future progression of blac...
Black Lives Matter : Society : Campaign
Chinese luxury

Markets

Chinese luxury

China is set to become the number one luxury market in the world by 2015, according to PricewaterhouseCoopers. While most global markets have slump...
China : PricewaterhouseCoopers : Bain & Company
Intuitive Pleasure

Micro Trends

Intuitive Pleasure

Women-founded sex technology companies are ushering in a new era that features a much more considered and nuanced approach to a woman’s sexuality a...
Wellness : Health : Female
1.618 Sustainable Luxury 2015 Review

Big Ideas

1.618 Sustainable Luxury 2015 Review

The 1.618 Sustainable Luxury conference set out to challenge and prompt new conversations about sustainability as a worldwide catalyst f...
Luxury : Sustainability : 1.618 Sustainable Luxury Conference
The Inkey List unveils mega-push for bio-active moisturiser

Daily Signals

The Inkey List unveils mega-push for bio-active moisturiser

The Inkey List, known for its problem-targeted skincare products, has launched its biggest campaign yet to promote one of its hero moisturisers.
Beauty : Health & Wellness : Society
Tiffany & Co and Snap create immersive US Open fan experience

Daily Signals

Tiffany & Co and Snap create immersive US Open fan experience

American luxury jewellery giant Tiffany & Co, known for its legacy in tennis, has collaborated with the United States Tennis Association (USTA) and...
Luxury : Media & Entertainment : Fashion
Pinterest tackles self-doubt in a new brand campaign

Daily Signals

Pinterest tackles self-doubt in a new brand campaign

Following brand research which found that the most common thing holding people back is a fear of failure, Pinterest’s latest campaign encourages pe...
Pinterest : Advertising : Campaign
Gohar World brings surrealism to the table

Daily Signals

Gohar World brings surrealism to the table

Artist and sister duo Laila Gohar and Nadia Gohar are investing their creative flair in a collection of abstract tableware.
Design : Food & Drink : Homeware
Simihaze’s beauty stickers are experienced, not applied

Daily Signals

Simihaze’s beauty stickers are experienced, not applied

DJ duo Simi and Haze Khadra are making high-impact make-up more accessible through their beauty line Simhaze Beauty.
Beauty : Accessibility : The Make-up Movement
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