'Branding'

Chinese luxury

Markets

Chinese luxury

China is set to become the number one luxury market in the world by 2015, according to PricewaterhouseCoopers. While most global markets have slump...
China : PricewaterhouseCoopers : Bain & Company
Intuitive Pleasure

Micro Trends

Intuitive Pleasure

Women-founded sex technology companies are ushering in a new era that features a much more considered and nuanced approach to a woman’s sexuality a...
Wellness : Health : Female
1.618 Sustainable Luxury 2015 Review

Big Ideas

1.618 Sustainable Luxury 2015 Review

The 1.618 Sustainable Luxury conference set out to challenge and prompt new conversations about sustainability as a worldwide catalyst f...
Luxury : Sustainability : 1.618 Sustainable Luxury Conference
The Inkey List unveils mega-push for bio-active moisturiser

Daily Signals

The Inkey List unveils mega-push for bio-active moisturiser

The Inkey List, known for its problem-targeted skincare products, has launched its biggest campaign yet to promote one of its hero moisturisers.
Beauty : Health & Wellness : Society
Tiffany & Co and Snap create immersive US Open fan experience

Daily Signals

Tiffany & Co and Snap create immersive US Open fan experience

American luxury jewellery giant Tiffany & Co, known for its legacy in tennis, has collaborated with the United States Tennis Association (USTA) and...
Luxury : Media & Entertainment : Fashion
Pinterest tackles self-doubt in a new brand campaign

Daily Signals

Pinterest tackles self-doubt in a new brand campaign

Following brand research which found that the most common thing holding people back is a fear of failure, Pinterest’s latest campaign encourages pe...
Pinterest : Advertising : Campaign
Gohar World brings surrealism to the table

Daily Signals

Gohar World brings surrealism to the table

Artist and sister duo Laila Gohar and Nadia Gohar are investing their creative flair in a collection of abstract tableware.
Design : Food & Drink : Homeware
Simihaze’s beauty stickers are experienced, not applied

Daily Signals

Simihaze’s beauty stickers are experienced, not applied

DJ duo Simi and Haze Khadra are making high-impact make-up more accessible through their beauty line Simhaze Beauty.
Beauty : Accessibility : The Make-up Movement
The health impacts of air pollution

Viewpoints

The health impacts of air pollution

The British Lung Foundation’s Harriet Edwards discusses how London’s air quality issues are affecting consumers.
Sustainability : Health And Wellness : Workplace Futures
Acne Studios rebrands with a new streamlined collection

Daily Signals

Acne Studios rebrands with a new streamlined collection

Tokyo – Acne Studios has relaunched its denim line as a minimalist collection.
Sweden : Anti-choice Architecture : Denim
Pharma futures

Daily Signals

Pharma futures

Germany – Healthcare product company SagittaMed extols the benefits of traditional and homeopathic remedies.
Post-pharmacy Brands : SagittaMed : Palliative
Fémme de la Fémme

Daily Signals

Fémme de la Fémme

China – Fémme is a new sanitary product designed to combat the taboo of tampons.
Femme : Yoai : Feminine Care
Vodka with bite

Daily Signals

Vodka with bite

Global – Grey Goose has turned to bread-making as a way to tell the brand’s story.
Grey Goose : Boulangerie Bleue : Transperiences
Virtual pop-up

Daily Signals

Virtual pop-up

Sweden – Outdoor brand Peak Performance is challenging customers to go outdoors and hunt down deals in a virtual pop-up experience. 
Digital : Virtual : Gamification
Swipe left: Tinder and the death of demographics

Viewpoints

Swipe left: Tinder and the death of demographics

By segregating customers by age, Tinder failed to understand the shift away from demographic targeting.
Tinder : Spotify : Soho House Group
Get set: Running brand puts sportswear back on track

Daily Signals

Get set: Running brand puts sportswear back on track

Boston – New brand Tracksmith has launched, offering premium performance running apparel which celebrates the style and culture of the sport.
Tracksmith : Running : Sport
Morning glory: The pre-mixed cocktail for brunch

Daily Signals

Morning glory: The pre-mixed cocktail for brunch

Prescott, Wisconsin – Miss Mary’s Morning Elixir is a small-batch, pre-blended Bloody Mary cocktail mix with retro-style branding that uses humour ...
Food Futures : Cocktails : Alcohol
Nike pools design talent in Launch challenge

Big Ideas

Nike pools design talent in Launch challenge

Nike pools design talent in Launch challenge
Nike : Sportswear : Collaboration
Google launches online legacy for the deceased

Big Ideas

Google launches online legacy for the deceased

Google launches online legacy for the deceased
Google : Death : Online
Different Design every time

Micro Trends

Different Design every time

In a continually evolving digital world, the traditional rules of branding and design no longer apply. Companies are creating website designs and b...
Web Design : Brand Identity : MIT
New order: Milan shows the power of Discipline

Daily Signals

New order: Milan shows the power of Discipline

New order: Milan shows the power of Discipline
Discipline : Furniture : Italian
Luxury law insists distributors have physical stores

Big Ideas

Luxury law insists distributors have physical stores

Luxury law insists distributors have physical stores
Bricks-and-mortar : E-commerce : LVMH
New tech allows e-retailers to read minds

Big Ideas

New tech allows e-retailers to read minds

New tech allows e-retailers to read minds
EEG : Sensors : Brain
Stat: Gen Z turn to daily supplements as wellness becomes an everyday routine

Daily Signals

Stat: Gen Z turn to daily supplements as wellness becomes an everyday routine

According to the latest Gen Z State of Beauty 2024/2025 report from Kyra, 80% of Gen Z in the UK and the US now take between one and six supplement...
Stat : Wellness : Supplements
Stat: HNWIs in China shift towards luxury travel rather than possessions

Daily Signals

Stat: HNWIs in China shift towards luxury travel rather than possessions

China’s wealthy elite are increasingly prioritising cultural and immersive luxury experiences over traditional material possessions, according to a...
Stat : Statistic : China
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