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Free spirit
Mexico – Mezcal de Bateo is a straight-talking drink brand that does away with clichés.
Mezcal De Bateo
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Futura
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Anti-authenticity
News
Face lift: Wine gets a new identity
Face lift: Wine gets a new identity
Branding
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Faction Marketing
:
Characters
News
Inigo’s modern take on historical home selling
Estate agency The Modern House has launched sister broker, Inigo, which specialises in selling Georgian, Victorian and Edwardian homes across Britain.
Luxury
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Branding
:
Diversity
News
A positively messy rebranding for Karma Kitchen
Droga5 has tuned in to the honest side of catering with a vibrant and playful rebranding for Karma Kitchen.
Food
:
Branding
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Design
News
Intelligent art
Brazil – Ogilvy Brazil has created an interactive museum guide for the launch of IBM Watson in Brazil.
Museum Market
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Brazil
:
Advertising
Big Ideas
Australia considers further cigarette restrictions
Australia considers further cigarette restrictions
Cigarettes
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Banned
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Australia
News
These mixers pack a vitamin D punch
Non-alcoholic canned beverage brand Punchy is disrupting the mixer category with a line of drinks that contain 50% of the recommended daily intake ...
Food & Drink
:
Branding
:
Health & Wellness
News
High design
US – Leafs by Snoop is a line of marijuana products by the eponymous rapper that looks more sophisticated than stoner.
Cannabusiness
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Pentagram
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Branding
Macro Trends
Elastic Brands
Forget advertising campaigns and branded content. All eyes are on the inner workings of your business – and how seamlessly it can adapt.
Society
:
Branding
:
Retail
News
Re-usable takeaway boxes that challenge mindsets
Street Food Box is a re-usable packaging innovation in response to the need for more sustainable on-the-go food containers.
Take Away
:
Food
:
Drink
News
A magazine that crowdsources the future of finance
The events series Hacking Finance has launched an eponymous print magazine exploring the future of financial services from a broad range of perspec...
Finance
:
Culture
:
Print
Big Ideas
The UK plus-size market is on the rise
UK – According to a new report, £1 in every £5 spent on womenswear in the UK this year will be on plus-size fashion.
Fashion
:
Retail
:
Branding
News
Boxing clever: Chocolates with added character
Copenhagen – Danish design studio Bessermachen has created Chocolates With Attitude for London branding agency Brandhouse.
Branding
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Chocolates With Attitude
:
Brandhouse
News
What drives Russian youth?
Russia – Explore young consumers’ attitudes in Moscow and beyond.
Fashion
:
Advertising
:
Media
News
Cultural snapshots
Milan – Photography exhibition Give Me Yesterday marks the opening of Fondazione Prada’s new gallery space in Milan.
Give Me Yesterday
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Fondazione Prada
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Photography
News
Unisex beauty: Organic skincare for men and women
Toronto – Canadian natural skincare brand Province Apothecary has designed a hand-crafted organic skincare range that includes moisturisers, toners...
Organic
:
Skincare
:
Perfume
Viewpoints
My computer tells me you’re bored – should you care?
The use of facial and emotional recognition still splits opinion. But with transparency, it could bring positive possibilities and insights to brands.
Technology
:
Facial Recognition
:
Customer Experience
Big Ideas
Toby Triebel on how to build a human-centric investment platform
Wealthsimple’s CEO in Europe on making investing appealing to a new generation.
Finance
:
FinTech
:
Branding
Viewpoints
A fear of risk is homogenising design
Pace of change and pressure from technology are causing designers to retreat in fear. Let’s take a leap, says Matthew Jones, creative director at A...
Design
:
Technology
:
Advertising
Design Directions
Intro-spectrum
A new wave of designers are exploring subdued narratives, embracing a spectrum of grey undertones, highly expressive graphics and layering surfaces...
Beauty
:
The E-motional Economy
:
Branding
News
Window-shopping: Consumer Futures Forum explores shape of things to come
London – Leading figures from the retail, food, banking and automotive industries joined LS:N Global for a day of consumer insights and to explore ...
Consumer Futures Forum 2014
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Retail
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Retail Experience
News
Diriyah gets its own Pantone colour as part of cultural revival
The historic Saudi city of Diriyah now has a shade to call its own: Diriyah Tan.
Saudi Arabia
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Diriyah
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Diriyah Biennale
News
Stat: Consumer faith in brand activism falters
Despite consumers’ desire for brands to reflect their personal beliefs, trust in brands is at an all time low
Society
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Campaign
:
Activism
Micro Trends
Brand-jacking
Small brands are hijacking the logos and names of more established brands to increase their influence. Often using the same visual cues and names, ...
Branding
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Highjacking
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Fairy
News
Legendary look: Robin Hood inspires brewery brand
North Carolina – Start-up Sherwood Brewery, based near Charlotte, North Carolina, has used socialist propaganda, armoury and the legend of Sherwood...
Branding
:
Social Realism
:
Socialism
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