'Branding'

Infosthetics

Micro Trends

Infosthetics

In today’s Information Age, we can access and transfer data more freely than ever. This sounds ideal, but there is a problem. While computers and t...
Data : Cloud : Storage
Automotive Advertising Futures

Markets

Automotive Advertising Futures

From standard grey to mint green, cars and commercials are turning colourful as brands explore vibrant hues, nostalgia and future-forward designs t...
Automotive : Electric Vehicle : Advertising
Dove is rewriting the rules of female beauty

Viewpoints

Dove is rewriting the rules of female beauty

Sophie Galvani, global vice-president of Dove, on smashing stereotypes and celebrating beauty idiosyncrasies in the age of Algorithmic Beauty.
Beauty : Female Futures : Media
Diriyah gets its own Pantone colour as part of cultural revival

Daily Signals

Diriyah gets its own Pantone colour as part of cultural revival

The historic Saudi city of Diriyah now has a shade to call its own: Diriyah Tan.
Saudi Arabia : Diriyah : Diriyah Biennale
Huel’s Every Fire Needs its Fuel campaign celebrates its diverse community of Hueligans

Daily Signals

Huel’s Every Fire Needs its Fuel campaign celebrates its diverse community of Hueligans

Meal supplement brand Huel is kicking off 2025 with its first-ever global campaign, Every Fire Needs Its Fuel, showcasing the diversity of its grow...
Health : Wellness : Fitness
Ikea embraces relatability-first marketing with savvy campaign

Daily Signals

Ikea embraces relatability-first marketing with savvy campaign

Ikea UK and Ireland has joined forces with London-based agency Mother for a new visual campaign rooted in the ‘the wonderful everyday’ and promotin...
Advertising : Branding : Retail
This hamburger chain elevates dine-in experiences

Daily Signals

This hamburger chain elevates dine-in experiences

Italian hamburger chain Bun is refreshing the identity of its Milan store to focus on younger generations and reframe fast food branding.
Burger : Fast Food : Design
Girl Guides’ new visual identity reflects modern girls

Daily Signals

Girl Guides’ new visual identity reflects modern girls

Girlguiding has worked with creative agency Red Stone to redesign its iconic badges and highlight the new skills that girls value today.
Branding : Youth : Culture
Advertising agency demotes its staff to interns

Daily Signals

Advertising agency demotes its staff to interns

Minneapolis – Solve is mock-demoting all of its employees to interns to enable them to develop new skill sets.
Advertising : Branding : Workplace
Hydrate on the go with this water subscription service

Daily Signals

Hydrate on the go with this water subscription service

New York – With US bottled water sales now at more than £16bn ($21bn, €18.5bn) according to Euromonitor, the start-up is providing an environmental...
Drinks : Branding : Packaging
Gal-dem champions female and non-binary creatives

Daily Signals

Gal-dem champions female and non-binary creatives

UK – The collective is using the launch of the new Levi’s 501 skinny jeans to highlight the creativity of people of colour.
Fashion : Branding : Marketing
Anybody out there?

Daily Signals

Anybody out there?

London – Design firm The Partners has created an extraterrestrial brand identity for scientific research body METI International.
The Partners : Post-language Typography : Branding
Soft Aid

Design Directions

Soft Aid

Healthcare brands and medical services are taking cues from the lifestyle industries and adopting a sensory aesthetic to de-stigmatise medical prod...
Healthcare Futures : Wellness : Branding
Embedded Marketing

Macro Trends

Embedded Marketing

As consumers have more opportunity to avoid advertising, brands are reinventing product placement, enriching media content by embedding their brand...
Marketing : Branding : Branded Entertainment
A brand identity that grows like a plant

Daily Signals

A brand identity that grows like a plant

Sproutl is a plant marketplace that has been rebranded to make the experience of plant-buying more accessible.
Branding : Design : Health And Wellness
It’s time to tackle gender tropes in typography

Viewpoints

It’s time to tackle gender tropes in typography

Designer Beatrice Caciotti and LS:N Global’s creative foresight analyst Savannah Scott discuss how to tackle the prevalence of gendering in the des...
Design : Society : Typefaces
The State of Luxury: France

Markets

The State of Luxury: France

The typically conservative French luxury market is rethinking conventional displays of wealth, evolving towards a democratised definition of luxury...
Luxury : Fashion : Retail
A new Ethos

Daily Signals

A new Ethos

London – ETHOS is a new yoga studio in Shoreditch that offers hard-core fitness training with a side helping of spirituality.
Yoga : Wellness : Ethos
Match-maker

Big Ideas

Match-maker

London – A new web app makes it easier for brands to find the most appropriate YouTube stars to work with.
Peg : London : Nic Yeeles
Forward-looking

Daily Signals

Forward-looking

New York – District Vision is a new eyewear brand that aims to help people achieve mental and physical wellbeing.
District Vision : Eyeware : Athleisure
Branded DNA

Daily Signals

Branded DNA

Brooklyn – Lifeblood Agency’s new branding captures the firm’s DNA in visual form.
DNA : Awakening Tech : Branding
Web Summit Lisbon 2023: AI Futures

Big Ideas

Web Summit Lisbon 2023: AI Futures

As the world’s biggest tech conference, Web Summit Lisbon 2023 had no choice but to dedicate much of its schedule to artificial intelligence – incl...
AI : Technology : Football
Marvelology

Design Directions

Marvelology

The reckless and brash spirit of Iconoclash has matured in the luxury landscape, fusing the naivety of child-like creations and their sense of ...
Luxury Futures : Iconoclash : Jaime Hayon
Venice Architecture Biennale 2016: Unsafe space

Daily Signals

Venice Architecture Biennale 2016: Unsafe space

Venice – The Fair Building exhibition examines the notion of fair trade in architecture.
Venice Architecture Biennale 2016 : Whole-system Thinking : Fairtrade Foundation
Preview: Post-language Typography

Daily Signals

Preview: Post-language Typography

Global – The design world is drawing inspiration from bilingual environments to propose alphabets that transcend traditional type.
Typograhy : Graphics : Language
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