LS:N Global

Macro Trends

Elastic Brands

Forget advertising campaigns and branded content. All eyes are on the inner workings of your business – and how seamlessly it can adapt.

Society : Branding : Retail

News

Re-usable takeaway boxes that challenge mindsets

Street Food Box is a re-usable packaging innovation in response to the need for more sustainable on-the-go food containers.

Take Away : Food : Drink

News

A magazine that crowdsources the future of finance

The events series Hacking Finance has launched an eponymous print magazine exploring the future of financial services from a broad range of perspec...

Finance : Culture : Print

Big Ideas

The UK plus-size market is on the rise

UK – According to a new report, £1 in every £5 spent on womenswear in the UK this year will be on plus-size fashion.

Fashion : Retail : Branding

News

Boxing clever: Chocolates with added character

Copenhagen – Danish design studio Bessermachen has created Chocolates With Attitude for London branding agency Brandhouse.

Branding : Chocolates With Attitude : Brandhouse

News

What drives Russian youth?

Russia – Explore young consumers’ attitudes in Moscow and beyond.

Fashion : Advertising : Media

News

Cultural snapshots

Milan – Photography exhibition Give Me Yesterday marks the opening of Fondazione Prada’s new gallery space in Milan.

Give Me Yesterday : Fondazione Prada : Photography

News

Unisex beauty: Organic skincare for men and women

Toronto – Canadian natural skincare brand Province Apothecary has designed a hand-crafted organic skincare range that includes moisturisers, toners...

Organic : Skincare : Perfume

Viewpoints

My computer tells me you’re bored – should you care?

The use of facial and emotional recognition still splits opinion. But with transparency, it could bring positive possibilities and insights to brands.

Technology : Facial Recognition : Customer Experience

Big Ideas

Toby Triebel on how to build a human-centric investment platform

Wealthsimple’s CEO in Europe on making investing appealing to a new generation.

Finance : FinTech : Branding

Viewpoints

A fear of risk is homogenising design

Pace of change and pressure from technology are causing designers to retreat in fear. Let’s take a leap, says Matthew Jones, creative director at A...

Design : Technology : Advertising

Design Directions

Intro-spectrum

A new wave of designers are exploring subdued narratives, embracing a spectrum of grey undertones, highly expressive graphics and layering surfaces...

Beauty : The E-motional Economy : Branding

News

Window-shopping: Consumer Futures Forum explores shape of things to come

London – Leading figures from the retail, food, banking and automotive industries joined LS:N Global for a day of consumer insights and to explore ...

Consumer Futures Forum 2014 : Retail : Retail Experience

News

Stat: Consumer faith in brand activism falters

Despite consumers’ desire for brands to reflect their personal beliefs, trust in brands is at an all time low

Society : Campaign : Activism

Micro Trends

Brand-jacking

Small brands are hijacking the logos and names of more established brands to increase their influence. Often using the same visual cues and names, ...

Branding : Highjacking : Fairy

News

Legendary look: Robin Hood inspires brewery brand

North Carolina – Start-up Sherwood Brewery, based near Charlotte, North Carolina, has used socialist propaganda, armoury and the legend of Sherwood...

Branding : Social Realism : Socialism

News

Stat: Plain packaging could cost drinks brands billions

Alcohol brands stand to make considerable financial losses if plain packaging legislation comes into force.

Drinks : Branding : Alcohol

Viewpoints

Are luxury brands doing enough to appeal to Generation Z?

With luxury brands rushing to create digital-first campaigns for Millennials, are they also doing enough to prepare themselves for the inevitable r...

Luxury : Fashion : Digital

News

Smart sight

Ekaterinburg, Russia – Optician and eyecare specialist Culturavision has used simple yet effective eye exercises as the inspiration for its br...

Culturavision : Red Pepper : Branding

Micro Trends

Town Rebranding

Cities and towns are working with branding agencies and graphic designers to re-invent themselves with strong identities that emphasise ‘style’ mor...

City : Town : Identity

News

Buzzworthy

Mumbai – Fashion store Bombay Electric has refreshed its branding to suit Millennial consumers.

Bombay Electric : Anti-authenticity Marketing : Mumbai

News

The Market: Modest Wear Market 2019

With the global modest wear market set to be worth £294bn ($373bn, €325bn) by 2022, fashion and retail brands are encouraged to explore the curren...

Inclusivity : Fashion : Modest Wear

News

Ustwo proposes sound system for future electric vehicles

US – The project is a response to a recently passed rule that all electric vehicles must emit a form of sound while travelling at speeds of up to ...

Auto : Branding : Technology

News

Mindful messaging

Vancouver – Apparel brand Kit and Ace has released a short film that explores the meaning of the holiday season.

Kit And Ace : Pause For A Moment : Branding

Viewpoints

How football can kick luxury brands into shape

False 9 is on a mission to elevate and promote the modern football player and club – with a close eye on luxury brands.

Luxury : Sport : Advertising

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