Gal-dem champions female and non-binary creatives

UK – The collective is using the launch of the new 501 skinny jeans to highlight the creativity of people of colour.

The campaign was shot by and featured women and non-binary leaders across a variety of creative industries. The range of talent included R&B artist Ojerime, black transgender performance artist Travis Alabanza, artist manager Danai Mavunga, NIKAO jewellery designer Lisa-Marie Carter and singer Fran Lobo.

‘There are so many amazing different pockets of DIY things happening at the moment and everyone’s sort of writing their own narrative,’ Gal-dem co-founder Antonia Odunlami told Dazed. ‘Everyone’s so sick to death of being pigeonholed and also, I think, just having the autonomy – having the internet and having the resources – just make us really fortunate to be able to continue to do all the things that we’re all doing. We just wanted to showcase that.’