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'Branding'
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News
Stat: Plain packaging could cost drinks brands billions
Alcohol brands stand to make considerable financial losses if plain packaging legislation comes into force.
Drinks
:
Branding
:
Alcohol
Viewpoints
Are luxury brands doing enough to appeal to Generation Z?
With luxury brands rushing to create digital-first campaigns for Millennials, are they also doing enough to prepare themselves for the inevitable r...
Luxury
:
Fashion
:
Digital
News
Smart sight
Ekaterinburg, Russia – Optician and eyecare specialist Culturavision has used simple yet effective eye exercises as the inspiration for its br...
Culturavision
:
Red Pepper
:
Branding
Micro Trends
Town Rebranding
Cities and towns are working with branding agencies and graphic designers to re-invent themselves with strong identities that emphasise ‘style’ mor...
City
:
Town
:
Identity
News
Buzzworthy
Mumbai – Fashion store Bombay Electric has refreshed its branding to suit Millennial consumers.
Bombay Electric
:
Anti-authenticity Marketing
:
Mumbai
News
The Market: Modest Wear Market 2019
With the global modest wear market set to be worth £294bn ($373bn, €325bn) by 2022, fashion and retail brands are encouraged to explore the curren...
Inclusivity
:
Fashion
:
Modest Wear
News
Ustwo proposes sound system for future electric vehicles
US – The project is a response to a recently passed rule that all electric vehicles must emit a form of sound while travelling at speeds of up to ...
Auto
:
Branding
:
Technology
News
Mindful messaging
Vancouver – Apparel brand Kit and Ace has released a short film that explores the meaning of the holiday season.
Kit And Ace
:
Pause For A Moment
:
Branding
Viewpoints
How football can kick luxury brands into shape
False 9 is on a mission to elevate and promote the modern football player and club – with a close eye on luxury brands.
Luxury
:
Sport
:
Advertising
News
Madalena Studio grows logo with live bacteria for Crucible
Madalena Studio has taken branding to a microbial level, creating a live bacterial logo for Crucible, a drinks laboratory and creative hub founded ...
Design
:
Biotechnology
:
Branding
Big Ideas
Beauty companies need to do more to foster brand transparency
UK – Consumer trust is low in this sector, according to a new report by Mintel.
Beauty
:
Branding
:
Advertising
Viewpoints
Should brands re-assess how they target minorities?
In an increasingly globalised world, marketing targeted at niche demographics fails to recognise the true nature of diasporas.
Branding
:
Marketing
:
Culture
News
Stat: Purpose-driven brands are most memorable among consumers
Companies who show a strong sense of purpose are most likely to have a memorable impact on consumers, with people increasingly making purchases tha...
Branding
:
Marketing
:
Purpose
News
Bentley Motors launches How do you Bentley? campaign for Gen B
Bentley Motors has unveiled its new brand campaign How do you Bentley?, developed by luxury custom agency IPG-X.
Luxury
:
Mobility
:
Travel
News
Allgood imagines a low-carb but high-impact pizza concept
Carblo is a conceptual food brand seeking to make low-carb living exciting and enjoyable, with a playful 1990s-inspired aesthetic.
Food
:
Health & Wellness
:
Design
Viewpoints
Why it’s time for brands to lead the fight against climate change
Today’s chief agents of change are more likely to be cities or companies than governments.
Sustainability
:
Branding
:
Politics
Micro Trends
Sacrificial Advertising
With a quarter of the world’s population in lockdown, brands are sacrificing typical marketing messages for campaigns that promote isolation over p...
Advertising
:
Society
:
Covid-19
Design Directions
Dark Fictions
The appeal of Neo-Tolkien fantasy narratives and mystical tropes shows no signs of abating, and an eerie mood is starting to influence art direct...
Neo-tolkienism
:
Occult
:
Packaging
Viewpoints
Dear brands: please stop selling us your activism
Generation Z are being targeted with empty promises of peace, love and change. Tori West explains why it’s time for brands to put their words ...
Youth
:
Fashion
:
Advertising
Big Ideas
Unauthorized creates fashion for tween boys and their dads
Arman Motlagh, creative director of Unauthorized, on how new attitudes to masculinity are creating fresh opportunities for fashion brands and retai...
Youth
:
Fashion
:
Retail
News
Senja creates beauty products from Finnish forests
The cosmetics company has launched an all-natural skincare line, with ingredients harvested from the cleanest country in the world.
Beauty
:
Branding
:
Ingredients
News
Fashion week meets the hardware store
Hardware store brand Lowe’s will be featuring home products in collections shown at New York Fashion Week.
Fashion
:
Home
:
Homebody Economy
News
Thought-starter: Is Christianity seeing a resurgence among the youth?
Foresight writer Holly Friend explores how the aesthetic, rituals and values of Christianity are being re-assessed and redefined by a younger, more...
Youth
:
Religion
:
Culture
News
The Campaign: Coal Drops Yard by Droga5 London
Coal Drops Yard, a retail development that recently opened in King’s Cross in London, brings together small boutiques, luxury brands and cultural p...
Retail
:
Branding
:
Design
Big Ideas
Court case leaves Chivas Regal in low spirits
Court case leaves Chivas Regal in low spirits
Chivas Regal
:
Whisky
:
Branding
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