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'Branding'
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News
Madalena Studio grows logo with live bacteria for Crucible
Madalena Studio has taken branding to a microbial level, creating a live bacterial logo for Crucible, a drinks laboratory and creative hub founded ...
Design
:
Biotechnology
:
Branding
Big Ideas
Beauty companies need to do more to foster brand transparency
UK – Consumer trust is low in this sector, according to a new report by Mintel.
Beauty
:
Branding
:
Advertising
Viewpoints
Should brands re-assess how they target minorities?
In an increasingly globalised world, marketing targeted at niche demographics fails to recognise the true nature of diasporas.
Branding
:
Marketing
:
Culture
News
Stat: Purpose-driven brands are most memorable among consumers
Companies who show a strong sense of purpose are most likely to have a memorable impact on consumers, with people increasingly making purchases tha...
Branding
:
Marketing
:
Purpose
News
Bentley Motors launches How do you Bentley? campaign for Gen B
Bentley Motors has unveiled its new brand campaign How do you Bentley?, developed by luxury custom agency IPG-X.
Luxury
:
Mobility
:
Travel
News
Allgood imagines a low-carb but high-impact pizza concept
Carblo is a conceptual food brand seeking to make low-carb living exciting and enjoyable, with a playful 1990s-inspired aesthetic.
Food
:
Health & Wellness
:
Design
Viewpoints
Why it’s time for brands to lead the fight against climate change
Today’s chief agents of change are more likely to be cities or companies than governments.
Sustainability
:
Branding
:
Politics
Micro Trends
Sacrificial Advertising
With a quarter of the world’s population in lockdown, brands are sacrificing typical marketing messages for campaigns that promote isolation over p...
Advertising
:
Society
:
Covid-19
Design Directions
Dark Fictions
The appeal of Neo-Tolkien fantasy narratives and mystical tropes shows no signs of abating, and an eerie mood is starting to influence art direct...
Neo-tolkienism
:
Occult
:
Packaging
Viewpoints
Dear brands: please stop selling us your activism
Generation Z are being targeted with empty promises of peace, love and change. Tori West explains why it’s time for brands to put their words ...
Youth
:
Fashion
:
Advertising
Big Ideas
Unauthorized creates fashion for tween boys and their dads
Arman Motlagh, creative director of Unauthorized, on how new attitudes to masculinity are creating fresh opportunities for fashion brands and retai...
Youth
:
Fashion
:
Retail
News
Senja creates beauty products from Finnish forests
The cosmetics company has launched an all-natural skincare line, with ingredients harvested from the cleanest country in the world.
Beauty
:
Branding
:
Ingredients
News
Fashion week meets the hardware store
Hardware store brand Lowe’s will be featuring home products in collections shown at New York Fashion Week.
Fashion
:
Home
:
Homebody Economy
News
Thought-starter: Is Christianity seeing a resurgence among the youth?
Foresight writer Holly Friend explores how the aesthetic, rituals and values of Christianity are being re-assessed and redefined by a younger, more...
Youth
:
Religion
:
Culture
News
The Campaign: Coal Drops Yard by Droga5 London
Coal Drops Yard, a retail development that recently opened in King’s Cross in London, brings together small boutiques, luxury brands and cultural p...
Retail
:
Branding
:
Design
Big Ideas
Court case leaves Chivas Regal in low spirits
Court case leaves Chivas Regal in low spirits
Chivas Regal
:
Whisky
:
Branding
News
Home comforts: John Lewis launches no-frills homeware range
Home comforts: John Lewis launches no-frills homeware range
No-frills
:
Value Range
:
John Lewis
Markets
Rebranding the menopause
Attitudes to the menopause are being transformed, and wellness companies, fem-tech and beauty brands are stepping up to champion this fundame...
Beauty
:
Wellness
:
Technology
News
Latest campaign by eyewear brand Oxydo references David Lynch
Global – The film was inspired by the extra-dimensional Black Lodge featured in Twin Peaks.
Advertising
:
Luxury
:
Fashion
News
Sugar sensation: A sweet shop with character
Sugar sensation: A sweet shop with character
Branding
:
Sweets
:
Caramel
News
Plot’s retro energy targets modern drinkers
Long characterised by old-world tradition, wine gets a retro-future visual update.
Food
:
Drink
:
Packaging
Viewpoints
Why can’t we move past bookmark brand campaigns?
On International Women’s Day some brands favoured opportunist campaigns over structural change.
Branding
:
Female Futures
:
Food
News
Not to blame
Toronto – YWCA Canada has launched a fashion collection that uses online troll comments to combat the blaming of sexual assault victims.
Blamé
:
YMCA Canada
:
Juniper Park
Big Ideas
Purpose in 2030: Generation Betterment
In this future scenario, brands are frantically trying to reframe their purpose, turning to climate-literate Generation Alpha – tomorrow’s valuable...
Scenario
:
Branding
:
Purpose
Design Directions
Dotdot
Brand consultancy Wolff Olins has created a visual identity for ZigBee Alliance’s Dotdot, a universal language for Internet of Things devices.
Wolff Olins
:
Branding
:
The Internet Of Things
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