LS:N Global

Daily Signals

Venice Architecture Biennale 2016: Unsafe space

Venice – The Fair Building exhibition examines the notion of fair trade in architecture.

Daily Signals

Preview: Post-language Typography

Global – The design world is drawing inspiration from bilingual environments to propose alphabets that transcend traditional type.

Typograhy : Graphics : Language

Daily Signals

Vaseline turns viral beauty hacks into product line in creator-led innovation shift

Vaseline has transformed viral beauty hacks into a commercial product line, marking a shift towards creator-led innovation in the beauty industry.&...

Beauty : Vaseline : Branding

Micro Trends

Sensory Destinations

As tourism emerges from a period of adversity, marketers are selling the sensorial nature of travel to consumers overwhelmed by screens.

Travel : Hospitality : Tourism

Viewpoints

Kevin Allen : The hidden agenda

Kevin Allen, author of The Hidden Agenda, talks about the book.

Kevin Allen : The Hidden Agenda : Business

Daily Signals

Karma spirit: Consumers rate brands on new social media platform

Australia : Sydney : Social

Daily Signals

SXSW London 2025: The Store of 2050 and Minecraft’s chicken jockey opportunity

On day two of SXSW London, the panel Retail Remix: The Store of 2050 brought together executives from Co-op, Mondelez International and creative ag...

Pop Culture & Media : Technology : Branding

Macro Trends

Embedded Marketing

As consumers have more opportunity to avoid advertising, brands are reinventing product placement, enriching media content by embedding their brand...

Marketing : Branding : Branded Entertainment

Daily Signals

Branded DNA

Brooklyn – Lifeblood Agency’s new branding captures the firm’s DNA in visual form.

DNA : Awakening Tech : Branding

Daily Signals

Texan coffee with a surrealist brand identity

Futura is redefining the way coffee is communicated with its branding for new coffee shop Superthing.

Drinks : Branding : Coffee

Big Ideas

Maker’s mark

Global – Made in Germany is the world’s favourite label, according to a new report by Statista.

Civic Brands : Germany : The Dislocated World

Viewpoints

Jonathan Sands: Elmwood

What role should brands play in a Dislocated World?

Elmwood : Jonathan Sands : The Dislocated World

Daily Signals

Healthy rebranding

Lisbon – Graphic design studio AH-HA has developed a new visual identity for natural healthcare laboratory Biocol.

Branding : Pharmaceuticals : Carolina Cantante

Daily Signals

Conversation-starters

London – The branding for this year’s D&AD Festival not only celebrated creativity but questioned its meaning.

D&AD Festival 2016 : The Beautiful Meme : Branding

Daily Signals

Beautiful banking

Stockholm – Design studio Snask has achieved the impossible and made investment banking interesting.

Nordea Markets : Snask : Rebrand

Daily Signals

Cadbury’s virtual egg hunt digitises Easter traditions

Confectionary brand Cadbury has launched an online Easter egg hunt to enrich Easter festivities for families separated during the pandemic.

Food And Drink : UK : Chocolate

Viewpoints

Arrigo Berni: Moleskine

Why the stationery brand entered the retail market.

Retail : Design : Branding

Big Ideas

Redefining roles

New York – Helmut Lang has hired an editor-in-residence to oversee the brand’s future creative direction.

Helmut Lang : Workplace : New York

Daily Signals

A furry rebrand for more human healthcare

Healthcare start-up Alan has debuted a refreshed brand identity that takes a softer approach to clinical care.

Health : Wellness : Branding

Viewpoints

Blokes and beauty: why brands need to watch their language

Michael Sheridan, founder of retail design agency Sheridan&Co, says the men’s beauty sector is ripe for growth, but first it must address the every...

Beauty : Retail : New Masculinity

Viewpoints

Do beauty brands need to move beyond the glossy feed?

In an era of hyper-knowledgeable beauty buyers, eye-candy marketing is no longer sufficient.

Beauty : Branding : Digital

Daily Signals

ATP Tour launches bold campaign to boost tennis beyond the majors

The ATP Tour is ushering in a new era with It All Adds Up, a campaign designed to elevate the year-round men’s tennis circuit and its role in shapi...

Sport : Leisure : Advertising

Daily Signals

Maximum Effort’s satirical take on sugar marketing

Ryan Reynolds’ quick-witted ad agency has rolled out a comedic campaign for sugar-free biscuit brand HighKey.

Food : Food And Drink : Sugar

Design Directions

Neo-nutrition

Food branding and packaging is rejecting the popular visual cues of ‘organic’ and ‘artisanal’, and instead embracing a more clinical, synthetic-loo...

Food Packaging : Anti-Authenticity Marketing : GMO

Big Ideas

Inclusive advertising

US – Adverts featuring same-sex couples were the most digitally engaging ads of June 2015, according to data from iSpot.tv.

LGBT Advertising : ISpot.tv : Consumer Engagement

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