LS:N Global

News

Home comforts: John Lewis launches no-frills homeware range

No-frills : Value Range : John Lewis

Markets

Rebranding the menopause

Attitudes to the menopause are being transformed, and wellness companies, fem-tech and beauty brands are stepping up to champion this fundame...

Beauty : Wellness : Technology

News

Latest campaign by eyewear brand Oxydo references David Lynch

Global – The film was inspired by the extra-dimensional Black Lodge featured in Twin Peaks.

Advertising : Luxury : Fashion

News

Sugar sensation: A sweet shop with character

Branding : Sweets : Caramel

News

Plot’s retro energy targets modern drinkers

Long characterised by old-world tradition, wine gets a retro-future visual update.

Food : Drink : Packaging

Viewpoints

Why can’t we move past bookmark brand campaigns?

On International Women’s Day some brands favoured opportunist campaigns over structural change.

Branding : Female Futures : Food

News

Not to blame

Toronto – YWCA Canada has launched a fashion collection that uses online troll comments to combat the blaming of sexual assault victims.

Blamé : YMCA Canada : Juniper Park

Big Ideas

Purpose in 2030: Generation Betterment

In this future scenario, brands are frantically trying to reframe their purpose, turning to climate-literate Generation Alpha – tomorrow’s valuable...

Scenario : Branding : Purpose

Design Directions

Dotdot

Brand consultancy Wolff Olins has created a visual identity for ZigBee Alliance’s Dotdot, a universal language for Internet of Things devices.

Wolff Olins : Branding : The Internet Of Things

News

Something & Nothing makes seltzer for all occasions

Something & Nothing has officially launched three flavoured seltzers that double as mixers for premium spirits.

Drink : Branding : Health

News

Start-up Oku’s visual identity captures its dual heritage

The start-up, which pairs tech-savvy African entrepreneurs with Swiss expertise, is drawing on its dual heritage to communicate its cross-cultural ...

Design : Finance : Society

News

Brandless makes healthy eating affordable

US – The online retailer offers consumers premium products at low prices.

Food : Retail : Cut-price

News

Ribena’s rebranding ramps up its recycling efforts

Design and innovation company Seymourpowell has worked with drinks brand Ribena on a rebranding to better communicate its sustainability initiatives.

Food And Drink : Branding : Sustainability

News

Pattern fulfils the unmet needs of curly hair

Actress and director Tracee Ellis Ross is behind the beauty brand, which is designed specifically for type 3b to 4c hair.

Beauty : Hair Care : Branding

Viewpoints

The smell of success: scent as the future of engagement

Companies are tapping into the benefits associated with fragrance, and its potential to create emotional connections, drive productivity and boost ...

Branding : Marketing : Retail

Micro Trends

The Big Meat Up

Following the popularity of vegetarian, vegan, flexitarian and alternative diets in recent years, US consumers are re-evaluating their relationship...

Food : Meat : Health

Big Ideas

Five innovators modernising food and drink

From chef collectives to innovative designers, discover the next generation of talent digitising, democratising and diversifying food and drink.

Food : Drinks : Media

Markets

Men’s Beauty Market

A new kind of male beauty consumer who is not wedded to traditional masculine ideals is emerging.

Beauty : Youth : Branding

Design Directions

Rebranding Nature

To lure Gen Z outdoors and engage them in conservation and climate activism, nature itself is getting a rebranding.

Design : Sports & Leisure : Sustainability

Design Directions

Vibrant Veganism

Plant-based products are being boldly redefined by creative practitioners who are pushing for a visceral approach that shows desire without comprom...

Advertising : Design : Macro

Viewpoints

It’s time to reboot the start-up mentality

Fundamental change is needed at the heart of any business to truly live and breathe start-up thinking, making and doing.

Design : Branding : R&D

Viewpoints

Mixed reality will reinforce retail’s human touch

UNIT9’s Maciej Zasada on why shoppers’ physical connection to real products, combined with an augmented environment, equals the perfect blend of co...

Retail : Technology : Customer Experience

Viewpoints

Metaverse ROI: Navigating Virtual Realms for Success

Charles Hambro, CEO of Geeiq, tells LS:N Global that achieving success in the metaverse is all about setting up a strategic data-centric approach t...

Technology : Metaverse : Virtual

News

New spirit launches move away from traditional terroir

As the spirits market becomes increasingly crowded, new launches are moving away from traditional terroir and ingredients.

Alcohol : Drinks : Branding

News

Boozt.com’s first physical store taps into the Art Deco era

Roskilde, Denmark – Beauty By Boozt.com integrates technology and opulent materials to create a modern yet timeless aesthetic.

Beauty : Branding : Design

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