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Viewpoints
Metaverse ROI: Navigating Virtual Realms for Success
Charles Hambro, CEO of Geeiq, tells LS:N Global that achieving success in the metaverse is all about setting up a strategic data-centric approach t...
Technology
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Metaverse
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Virtual
News
New spirit launches move away from traditional terroir
As the spirits market becomes increasingly crowded, new launches are moving away from traditional terroir and ingredients.
Alcohol
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Drinks
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Branding
News
Boozt.com’s first physical store taps into the Art Deco era
Roskilde, Denmark – Beauty By Boozt.com integrates technology and opulent materials to create a modern yet timeless aesthetic.
Beauty
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Branding
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Design
News
Audi unveils Love at First Light campaign as part of its Audi Design Love Stories
Audi is celebrating the launch of its fully electric SQ6 e-tron SUV with a new content campaign Love At First Light, the initial instalment in a th...
Visual
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Mobility
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Design
News
Squish wants Generation Z to be acne-positive
Body positivity activist Charli Howard has created a beauty line aimed at unashamed young women.
Beauty
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Advertising
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Branding
News
Celebrating identity over products, luxury hospitality goes underwater
Ace & Tate reflects individual identity through eyewear, Four Seasons offers personal submarine journeys, Pinterest considers beauty inclusivity.
Fashion
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Travel
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Drinks
Big Ideas
Uber remains Millennials’ favourite brand
Global – Despite a backlash against the company, Uber’s customer base is growing, according to the YouGov BrandIndex.
Advertising
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Branding
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Automotive
News
Lynx campaign asks what it means to be a man
Amsterdam – The Google search-driven advert reveals the questions that some men cannot face asking out loud.
Advertising
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Beauty
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Branding
News
Inclusion culture
London – The creative company Grey London is being rebranded as Valenstein & Fatt to honour its Jewish founders and to stand up to modern-day d...
Grey London
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Civic Brands
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Branding
Big Ideas
Almost all UK Millennials ready to switch banks
Some 99% of UK Millennials are ready to switch banks, indicating that traditional financial institutions are failing to resonate with the Millennia...
Banking
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Millennials
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The New Value Economy
Viewpoints
Why TikTok sleuths are luxury’s most valuable asset
Leaning into pop culture and relinquishing brand control can help luxury companies transform trending topics into viral marketing moments.
Marketing
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Luxury
:
Fashion
News
Twinings shifts tea tropes from twee to ‘alive’
In a bid to modernise associations with drinking tea, the drinks brand is borrowing cues from the health and wellness sector in a campaign to promo...
Health & Wellness
:
Advertising
:
Food & Drink
Viewpoints
Why Brand Futures lie in Decolonising Sustainability
Moussa Mchangama, co-founder of sustainable and ethical consultancy In Futurum, discusses why sustainable action must be approached from a global, ...
Sustainability
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Lifestyle
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Fashion
News
Bluemercury campaign reframes age as an empowering opportunity
Cosmetics company Bluemercury has launched Up Next, a national campaign reframing beauty for women aged 40 and over – positioning age as a launchpa...
Campaign
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Beauty
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Gen X
News
Smala’s film noir club night and other stories
In today’s daily digest: Vice Media and Airbnb collaborate, Gentle Monster’s post-tsunami interior, and how print publications can best engage thei...
Travel
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Hospitality
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Branding
News
New Trawler Trash restaurant serves lesser known seafood
London – The eatery aims to counter the environmental impact of irresponsible fishing.
Food
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Hospitality
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Sustainability
News
H&M highlights funding barriers for eco-innovators
Apparel retailer H&M is highlighting the funding gap for sustainable innovators through a virtual fashion collection.
Fashion
:
Sustainability
:
Society
News
Hackney Half rebrands running as a community activity
The 2019 race, which was the first in partnership with Nike London, expanded into a three-day festival of fitness.
Leisure
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Branding
:
Fitness
News
Grove Collaborative champions eco-conscious laundry
A subscription service for sustainable household and personal care products has launched its own line of laundry detergent, sold in a reusable glas...
Cleaning
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Sustainability
:
Branding
News
See Differently showcases the ingenuity of blind people
A new campaign created by The&Partnership and the Royal National Institute of Blind People highlights life hacks from the blind community.
Branding
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Inclusivity
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Design
News
Starck contrast: The new taps that save water
Starck contrast: The new taps that save water
Branding
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Intuitive
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Home
Viewpoints
Generation Z are deconstructing Asian femininity
Social media has empowered Indian women to take control of their identity, says Atika Malik, chief operating officer at Cheil India. Now brands mus...
Youth
:
Female Futures
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Advertising
Micro Trends
Infosthetics
In today’s Information Age, we can access and transfer data more freely than ever. This sounds ideal, but there is a problem. While computers and t...
Data
:
Cloud
:
Storage
Markets
Automotive Advertising Futures
From standard grey to mint green, cars and commercials are turning colourful as brands explore vibrant hues, nostalgia and future-forward designs t...
Automotive
:
Electric Vehicle
:
Advertising
Viewpoints
Dove is rewriting the rules of female beauty
Sophie Galvani, global vice-president of Dove, on smashing stereotypes and celebrating beauty idiosyncrasies in the age of Algorithmic Beauty.
Beauty
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Female Futures
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Media
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