LS:N Global

Daily Signals

Thought-starter: What’s next for China’s dairy market?

Fuelled by the belief that dairy products are a vital component of any healthy diet, Chinese consumers are increasingly adding milk, cheese and yog...

Food : Drink : Health

Daily Signals

Sweden becomes the world’s largest restaurant

The country’s tourism board is working with Michelin-starred chefs to encourage visitors to cook a nine-course menu in the wild.

Travel : Food : Culture

Daily Signals

Beyond breathes new life into death

Funeralbooker, an independent funeral booking platform, has rebranded as Beyond, with a modern design that avoids the conventional clichés and symp...

Branding : Design : Funeral

Viewpoints

Nina Ryner: ChromaYoga

Applying chromotherapy to yoga to enhance the sensory experience.

Wellness : Culture : Branding

Daily Signals

Sea change: New seafood brand draws on Irish heritage

Eating : Ireland : Origin

Daily Signals

Stat: Brand storytelling is integral to marketing

To improve brand engagement, companies are turning to content-led marketing strategies.

Stat : Stats : Statistic

Markets

Next-level Luxury Pop-ups

Brands are experimenting with niche campaign moments and product drops via pop-ups – with the aim of better understanding regional and cultural nua...

Luxury : Retail : Advertising

Big Ideas

SXSW 2024 Debrief: A Transformative Era

Abundant innovation is on the horizon, but individuals face the challenge of adapting to rapid change. As SXSW showcases pioneers eager to advance,...

Technology : Marketing : Media

Design Directions

Truman's

It was, to say the least, an unusual love affair. Michael-George Hemus and his best friend James Morgan realised they had fallen, head-over-heels, ...

Branding : Brick Lane Brewery : Truman's

Daily Signals

Sustainable spaces

Santiago – Clothes store, creative lab and exhibition gallery Espacio Colaborativo Nalca has opened to support the local fashion sector.

Espacio Colaborativo Nalca : Retail : Sustainability

Markets

Beauty Futures 2017: Special Focuses

How beauty innovators are being inspired by the food industry, why niche perfumes are having a moment and social media-savvy start-ups are key to g...

Beauty : Branding : Wellness

Daily Signals

Snap, crackle, pop

Berlin — Faradaí is a new premium alcohol brand made from Brazilian pará cress and black tea.

Faradai : Paracress : Felix Arhelger

Daily Signals

Preview: Boutique Altruism

Global – Forget the stereotypes of philanthropy, a new wave of brands is redefining how social responsibility can look and feel.

Philanthropy : Branding : Ethical

Macro Trends

Brand Culture 2020

Responding to an increasingly unstable marketplace, tomorrow’s brands will seek to combine the benefits of automation with the creation of a work...

Workplace : Branding : Culture

Viewpoints

Why community is critical to the future of malls

With incessant news of closures, future retail developments must draw on the worldview of locals, writes Tori Tasch, senior brand strategist at FRC...

Retail : Leisure : Hospitality

Daily Signals

bwin puts a new spin on online gambling advertising

bwin, an online casino, has released a new campaign that takes a more cinematic approach to gaming advertising.

Branding : Casino : Marketing

Daily Signals

Retail therapy: Selfridges creates sublime spaces

UK – Department store group Selfridges has unveiled its No Noise initiative in its London, Birmingham and Manchester stores offering customers spac...

Branding : Silence Room : Peace

Daily Signals

Plot-driven: Hybrid4 stars in digital comic

Advertising : Shepherd Laughlin : Narrative

Daily Signals

Punctual: Sarcasm gets its own mark

Branding : Sarcasm Inc : Media

Viewpoints

Advertising must speed up to survive

The pandemic has exposed the slow production process of big ad agencies. Disruptive agency 10 Days is pioneering a faster alternative.

Advertising : Media : Workplace

Daily Signals

A new salon experience and Fenty ventures into lingerie

Hershesons goes beyond the traditional salon, Rihanna launches Savage x Fenty, Waitrose supplies customers with nutrition information.

Food : Drinks : Branding

Micro Trends

Sports Rebranded

Sporting bodies and brands are cementing appeal among Gen Z with rebranding campaigns that celebrate inclusivity and the joy of participation.

Youth : Sports & Leisure : Branding

Macro Trends

The E-motional Economy

A new wave of sophisticated emodiversity is ushering in an era in which people are increasingly obsessed with how everything makes them feel.

Empathy : Artificial Emotional Intelligence : Mood Manipulation

Viewpoints

Brexit: 360 Vision

The best response to the EU referendum for UK brands is to be even more internationalist.

Anti-authenticity : Internationalism : Branding

Daily Signals

Preview: Gen Neutral

The growing debate around non-binary identities outlined in our Neutral Culture macrotrend is fuelling the rise of an inclusive, gender-neutral a...

Gen Neutral : Identity : Branding

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