LS:N Global

Viewpoints

Will doxxing destroy your brand?

Internet lynch mobs are far more poweful than any CSR campaign you can deploy.

Branding : Purpose : Culture

Markets

Japanese Beauty

Japanese beauty is taking back the limelight from its South Korean counterpart.

Beauty : Retail : Branding

Daily Signals

VegNature’s rebrand emphasises its eco-values

Plant-based food brand VegNature has redesigned its visual identity to be more in line with its brand values of healthy, greener and compassionate ...

Food : Drinks : Branding

Daily Signals

The Future Laboratory offers professional courses on future forecasting

London – On 4 September The Future Laboratory will launch the Consumer Foresight and Future Trends Programme.

Culture : Technology : Branding

Daily Signals

Coca-Cola launches Real Thing Records with identity-led design

Coca-Cola has entered the music scene with the launch of Real Thing Records, a label created in collaboration with Universal Music Group and brough...

Pop Culture & Media : Food & Drink : Music

Daily Signals

Tesco’s bold play with new logo-free campaign

Tesco’s latest Icons outdoor campaign replaces the British supermarket’s logo with food photography.

Design : Marketing : Advertising

Daily Signals

Vistaprint showcases the resilience of small businesses

The online printing firm’s Ready for Anything campaign highlights how small businesses can change their offer after experiencing unforeseen disrupt...

Advertising : Branding : Covid-19

Daily Signals

Kids teach dads about dairy in Oatly’s campaign

Alternative milk brand Oatly has enlisted the younger generation to promote plant-based lifestyles to men aged 44–75.

Drink : Vegan : Milk

Daily Signals

Thought-starter: How can fintech speak to Generation X?

Clare Gambardella, chief customer officer at Zopa, on using design to ensure longevity in a fast-paced sector and improve financial wellness for all.

Finance : Branding : Transparency

Daily Signals

Thought-starter: What’s next for China’s dairy market?

Fuelled by the belief that dairy products are a vital component of any healthy diet, Chinese consumers are increasingly adding milk, cheese and yog...

Food : Drink : Health

Daily Signals

Sweden becomes the world’s largest restaurant

The country’s tourism board is working with Michelin-starred chefs to encourage visitors to cook a nine-course menu in the wild.

Travel : Food : Culture

Daily Signals

Beyond breathes new life into death

Funeralbooker, an independent funeral booking platform, has rebranded as Beyond, with a modern design that avoids the conventional clichés and symp...

Branding : Design : Funeral

Viewpoints

Nina Ryner: ChromaYoga

Applying chromotherapy to yoga to enhance the sensory experience.

Wellness : Culture : Branding

Daily Signals

Sea change: New seafood brand draws on Irish heritage

Storytelling : Fish : 2010

Daily Signals

Stat: Brand storytelling is integral to marketing

To improve brand engagement, companies are turning to content-led marketing strategies.

Stat : Stats : Statistic

Markets

Next-level Luxury Pop-ups

Brands are experimenting with niche campaign moments and product drops via pop-ups – with the aim of better understanding regional and cultural nua...

Luxury : Retail : Advertising

Big Ideas

SXSW 2024 Debrief: A Transformative Era

Abundant innovation is on the horizon, but individuals face the challenge of adapting to rapid change. As SXSW showcases pioneers eager to advance,...

Technology : Marketing : Media

Design Directions

Truman's

It was, to say the least, an unusual love affair. Michael-George Hemus and his best friend James Morgan realised they had fallen, head-over-heels, ...

Branding : Brick Lane Brewery : Truman's

Daily Signals

Sustainable spaces

Santiago – Clothes store, creative lab and exhibition gallery Espacio Colaborativo Nalca has opened to support the local fashion sector.

Espacio Colaborativo Nalca : Retail : Sustainability

Daily Signals

Why Foam photography institute’s new brand identity is motion-focused

The 25-year-old photography institution Foam has unveiled a new visual identity by Wieden+Kennedy Amsterdam, marking the first time it has used a b...

Design : Museum : Branding

Markets

Beauty Futures 2017: Special Focuses

How beauty innovators are being inspired by the food industry, why niche perfumes are having a moment and social media-savvy start-ups are key to g...

Beauty : Branding : Wellness

Daily Signals

Snap, crackle, pop

Berlin — Faradaí is a new premium alcohol brand made from Brazilian pará cress and black tea.

Faradai : Paracress : Felix Arhelger

Daily Signals

Preview: Boutique Altruism

Global – Forget the stereotypes of philanthropy, a new wave of brands is redefining how social responsibility can look and feel.

Philanthropy : Branding : Ethical

Macro Trends

Brand Culture 2020

Responding to an increasingly unstable marketplace, tomorrow’s brands will seek to combine the benefits of automation with the creation of a work...

Workplace : Branding : Culture

Viewpoints

Why community is critical to the future of malls

With incessant news of closures, future retail developments must draw on the worldview of locals, writes Tori Tasch, senior brand strategist at FRC...

Retail : Leisure : Hospitality

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