'Branding'

Audi unveils Love at First Light campaign as part of its Audi Design Love Stories

News

Audi unveils Love at First Light campaign as part of its Audi Design Love Stories

Audi is celebrating the launch of its fully electric SQ6 e-tron SUV with a new content campaign Love At First Light, the initial instalment in a th...
Visual : Mobility : Design
Squish wants Generation Z to be acne-positive

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Squish wants Generation Z to be acne-positive

Body positivity activist Charli Howard has created a beauty line aimed at unashamed young women.
Beauty : Advertising : Branding
Celebrating identity over products, luxury hospitality goes underwater

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Celebrating identity over products, luxury hospitality goes underwater

Ace & Tate reflects individual identity through eyewear, Four Seasons offers personal submarine journeys, Pinterest considers beauty inclusivity.
Fashion : Travel : Drinks
Uber remains Millennials’ favourite brand

Big Ideas

Uber remains Millennials’ favourite brand

Global – Despite a backlash against the company, Uber’s customer base is growing, according to the YouGov BrandIndex.
Advertising : Branding : Automotive
Lynx campaign asks what it means to be a man

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Lynx campaign asks what it means to be a man

Amsterdam – The Google search-driven advert reveals the questions that some men cannot face asking out loud.
Advertising : Beauty : Branding
Inclusion culture

News

Inclusion culture

London – The creative company Grey London is being rebranded as Valenstein & Fatt to honour its Jewish founders and to stand up to modern-day ...
Grey London : Civic Brands : Branding
Almost all UK Millennials ready to switch banks

Big Ideas

Almost all UK Millennials ready to switch banks

Some 99% of UK Millennials are ready to switch banks, indicating that traditional financial institutions are failing to resonate with the Millennia...
Banking : Millennials : The New Value Economy
Why TikTok sleuths are luxury’s most valuable asset

Viewpoints

Why TikTok sleuths are luxury’s most valuable asset

Leaning into pop culture and relinquishing brand control can help luxury companies transform trending topics into viral marketing moments.
Marketing : Luxury : Fashion
Twinings shifts tea tropes from twee to ‘alive’

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Twinings shifts tea tropes from twee to ‘alive’

In a bid to modernise associations with drinking tea, the drinks brand is borrowing cues from the health and wellness sector in a campaign to promo...
Health & Wellness : Advertising : Food & Drink
Why Brand Futures lie in Decolonising Sustainability

Viewpoints

Why Brand Futures lie in Decolonising Sustainability

Moussa Mchangama, co-founder of sustainable and ethical consultancy In Futurum, discusses why sustainable action must be approached from a global, ...
Sustainability : Lifestyle : Fashion
Smala’s film noir club night and other stories

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Smala’s film noir club night and other stories

In today’s daily digest: Vice Media and Airbnb collaborate, Gentle Monster’s post-tsunami interior, and how print publications can best engage thei...
Travel : Hospitality : Branding
New Trawler Trash restaurant serves lesser known seafood

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New Trawler Trash restaurant serves lesser known seafood

London ­– The eatery aims to counter the environmental impact of irresponsible fishing.
Food : Hospitality : Sustainability
H&M highlights funding barriers for eco-innovators

News

H&M highlights funding barriers for eco-innovators

Apparel retailer H&M is highlighting the funding gap for sustainable innovators through a virtual fashion collection.
Fashion : Sustainability : Society
Hackney Half rebrands running as a community activity

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Hackney Half rebrands running as a community activity

The 2019 race, which was the first in partnership with Nike London, expanded into a three-day festival of fitness.
Leisure : Branding : Fitness
Grove Collaborative champions eco-conscious laundry

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Grove Collaborative champions eco-conscious laundry

A subscription service for sustainable household and personal care products has launched its own line of laundry detergent, sold in a reusable glas...
Cleaning : Sustainability : Branding
See Differently showcases the ingenuity of blind people

News

See Differently showcases the ingenuity of blind people

A new campaign created by The&Partnership and the Royal National Institute of Blind People highlights life hacks from the blind community.
Branding : Inclusivity : Design
Starck contrast: The new taps that save water

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Starck contrast: The new taps that save water

Starck contrast: The new taps that save water
Branding : Intuitive : Home
Generation Z are deconstructing Asian femininity

Viewpoints

Generation Z are deconstructing Asian femininity

Social media has empowered Indian women to take control of their identity, says Atika Malik, chief operating officer at Cheil India. Now brands mus...
Youth : Female Futures : Advertising
Infosthetics

Micro Trends

Infosthetics

In today’s Information Age, we can access and transfer data more freely than ever. This sounds ideal, but there is a problem. While computers and t...
Data : Cloud : Storage
Automotive Advertising Futures

Markets

Automotive Advertising Futures

From standard grey to mint green, cars and commercials are turning colourful as brands explore vibrant hues, nostalgia and future-forward designs t...
Automotive : Electric Vehicle : Advertising
Chanel launches its first dedicated Arts & Culture magazine

News

Chanel launches its first dedicated Arts & Culture magazine

Marking 100 years in the UK, Chanel has unveiled Arts & Culture magazine Vol 1, a print publication spotlighting its recent collaborations with...
Chanel : Magazine : Print Media
Dove is rewriting the rules of female beauty

Viewpoints

Dove is rewriting the rules of female beauty

Sophie Galvani, global vice-president of Dove, on smashing stereotypes and celebrating beauty idiosyncrasies in the age of Algorithmic Beauty.
Beauty : Female Futures : Media
Huel’s Every Fire Needs its Fuel campaign celebrates its diverse community of Hueligans

News

Huel’s Every Fire Needs its Fuel campaign celebrates its diverse community of Hueligans

Meal supplement brand Huel is kicking off 2025 with its first-ever global campaign, Every Fire Needs Its Fuel, showcasing the diversity of its grow...
Health : Wellness : Fitness
Ikea embraces relatability-first marketing with savvy campaign

News

Ikea embraces relatability-first marketing with savvy campaign

Ikea UK and Ireland has joined forces with London-based agency Mother for a new visual campaign rooted in the ‘the wonderful everyday’ and promotin...
Advertising : Branding : Retail
This hamburger chain elevates dine-in experiences

News

This hamburger chain elevates dine-in experiences

Italian hamburger chain Bun is refreshing the identity of its Milan store to focus on younger generations and reframe fast food branding.
Burger : Fast Food : Design
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