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Viewpoints
Why Brand Futures lie in Decolonising Sustainability
Moussa Mchangama, co-founder of sustainable and ethical consultancy In Futurum, discusses why sustainable action must be approached from a global, ...
Sustainability
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Lifestyle
:
Fashion
News
Smala’s film noir club night and other stories
In today’s daily digest: Vice Media and Airbnb collaborate, Gentle Monster’s post-tsunami interior, and how print publications can best engage thei...
Travel
:
Hospitality
:
Branding
News
New Trawler Trash restaurant serves lesser known seafood
London – The eatery aims to counter the environmental impact of irresponsible fishing.
Food
:
Hospitality
:
Sustainability
News
H&M highlights funding barriers for eco-innovators
Apparel retailer H&M is highlighting the funding gap for sustainable innovators through a virtual fashion collection.
Fashion
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Sustainability
:
Society
News
Hackney Half rebrands running as a community activity
The 2019 race, which was the first in partnership with Nike London, expanded into a three-day festival of fitness.
Leisure
:
Branding
:
Fitness
News
Grove Collaborative champions eco-conscious laundry
A subscription service for sustainable household and personal care products has launched its own line of laundry detergent, sold in a reusable glas...
Cleaning
:
Sustainability
:
Branding
News
See Differently showcases the ingenuity of blind people
A new campaign created by The&Partnership and the Royal National Institute of Blind People highlights life hacks from the blind community.
Branding
:
Inclusivity
:
Design
News
Starck contrast: The new taps that save water
Starck contrast: The new taps that save water
Branding
:
Intuitive
:
Home
Viewpoints
Generation Z are deconstructing Asian femininity
Social media has empowered Indian women to take control of their identity, says Atika Malik, chief operating officer at Cheil India. Now brands mus...
Youth
:
Female Futures
:
Advertising
Micro Trends
Infosthetics
In today’s Information Age, we can access and transfer data more freely than ever. This sounds ideal, but there is a problem. While computers and t...
Data
:
Cloud
:
Storage
Markets
Automotive Advertising Futures
From standard grey to mint green, cars and commercials are turning colourful as brands explore vibrant hues, nostalgia and future-forward designs t...
Automotive
:
Electric Vehicle
:
Advertising
Viewpoints
Dove is rewriting the rules of female beauty
Sophie Galvani, global vice-president of Dove, on smashing stereotypes and celebrating beauty idiosyncrasies in the age of Algorithmic Beauty.
Beauty
:
Female Futures
:
Media
News
Ikea embraces relatability-first marketing with savvy campaign
Ikea UK and Ireland has joined forces with London-based agency Mother for a new visual campaign rooted in the ‘the wonderful everyday’ and promotin...
Advertising
:
Branding
:
Retail
News
This hamburger chain elevates dine-in experiences
Italian hamburger chain Bun is refreshing the identity of its Milan store to focus on younger generations and reframe fast food branding.
Burger
:
Fast Food
:
Design
News
Girl Guides’ new visual identity reflects modern girls
Girlguiding has worked with creative agency Red Stone to redesign its iconic badges and highlight the new skills that girls value today.
Branding
:
Youth
:
Culture
News
Advertising agency demotes its staff to interns
Minneapolis – Solve is mock-demoting all of its employees to interns to enable them to develop new skill sets.
Advertising
:
Branding
:
Workplace
News
Hydrate on the go with this water subscription service
New York – With US bottled water sales now at more than £16bn ($21bn, €18.5bn) according to Euromonitor, the start-up is providing an environmental...
Drinks
:
Branding
:
Packaging
News
Gal-dem champions female and non-binary creatives
UK – The collective is using the launch of the new Levi’s 501 skinny jeans to highlight the creativity of people of colour.
Fashion
:
Branding
:
Marketing
News
Anybody out there?
London – Design firm The Partners has created an extraterrestrial brand identity for scientific research body METI International.
The Partners
:
Post-language Typography
:
Branding
Design Directions
Soft Aid
Healthcare brands and medical services are taking cues from the lifestyle industries and adopting a sensory aesthetic to de-stigmatise medical prod...
Healthcare Futures
:
Wellness
:
Branding
News
A brand identity that grows like a plant
Sproutl is a plant marketplace that has been rebranded to make the experience of plant-buying more accessible.
Branding
:
Design
:
Health And Wellness
Viewpoints
It’s time to tackle gender tropes in typography
Designer Beatrice Caciotti and LS:N Global’s creative foresight analyst Savannah Scott discuss how to tackle the prevalence of gendering in the des...
Design
:
Society
:
Typefaces
Markets
The State of Luxury: France
The typically conservative French luxury market is rethinking conventional displays of wealth, evolving towards a democratised definition of luxury...
Luxury
:
Fashion
:
Retail
News
A new Ethos
London – ETHOS is a new yoga studio in Shoreditch that offers hard-core fitness training with a side helping of spirituality.
Yoga
:
Wellness
:
Ethos
Big Ideas
Match-maker
London – A new web app makes it easier for brands to find the most appropriate YouTube stars to work with.
Peg
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London
:
Nic Yeeles
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