'Branding'

The E-motional Economy

Macro Trends

The E-motional Economy

A new wave of sophisticated emodiversity is ushering in an era in which people are increasingly obsessed with how everything makes them feel.
Empathy : Artificial Emotional Intelligence : Mood Manipulation
Brexit: 360 Vision

Viewpoints

Brexit: 360 Vision

The best response to the EU referendum for UK brands is to be even more internationalist.
Anti-authenticity : Internationalism : Branding
Preview: Gen Neutral

Daily Signals

Preview: Gen Neutral

The growing debate around non-binary identities outlined in our Neutral Culture macrotrend is fuelling the rise of an inclusive, gender-neutral a...
Gen Neutral : Identity : Branding
Masks for Good positively upcycles PPE waste

Daily Signals

Masks for Good positively upcycles PPE waste

Creative agency Backlash is launching Masks for Good – a social initiative that turns disposable PPE into new products, while supporting local comm...
Retail : Covid-19 : Community
An art exhibition within a food delivery app

Daily Signals

An art exhibition within a food delivery app

The Zuzeum Art Centre is taking an unconventional approach to presenting its latest exhibition, which is being hosted within food delivery app Wolt
Technology : Art : Gallery
Designing a feminist board game for Mexico

Daily Signals

Designing a feminist board game for Mexico

The traditional family board game Lotería has been given a female-focused rebrand for 2018.
Design : Branding : Culture
Santander’s new campaign wins the Entertainment Lions Grand Prix

Daily Signals

Santander’s new campaign wins the Entertainment Lions Grand Prix

Cannes – The award-winning film was designed to promote 1|2|3 Smart, a new range of products and services targeted at Millennials.
Advertising : Finance : Branding
Geltor visualises its bio-positive ingredient process

Daily Signals

Geltor visualises its bio-positive ingredient process

Alternative protein brand Geltor is elevating the communication of its biodesigned products with an updated visual identity.
Branding : Health & Wellness : Beauty
Mainstream media must be more inclusive of asexual people

Viewpoints

Mainstream media must be more inclusive of asexual people

At a time of greater inclusivity, asexual people remain invisible in Western culture, argues Michael Paramo. How can media and entertainment brands...
Media : Identity : Entertainment
Spoonful of sugar: Tea brand brews bespoke blends

Daily Signals

Spoonful of sugar: Tea brand brews bespoke blends

Berlin – Drinks brand 5 cups and some sugar has launched an online platform that enables customers to create their own bespoke tea blend.
Berlin : Europe : Germany
Rustic dining: Restaurant look is down to earth

Daily Signals

Rustic dining: Restaurant look is down to earth

Rustic dining: Restaurant look is down to earth
Portfolio : Brown : Rustic
Autumn/Winter 2017 Fashion Week: Part 1

Design Directions

Autumn/Winter 2017 Fashion Week: Part 1

This season, designers challenged traditional notions of luxury and collaborated with nostalgia-evoking brands. LS:N Global outlines the key design...
Autumn Winter 2017 : MM6 Maison Margiela : Subversive Luxury
Safe Hate Spaces

Micro Trends

Safe Hate Spaces

Showing off their most embarrassing petty grievances, a new wave of content creators are building safe havens to normalise and connect over the act...
Content Creator : Youth Culture : Dark Humour
19 Crimes introduces throuple-themed wine for Valentine's Day

Daily Signals

19 Crimes introduces throuple-themed wine for Valentine's Day

Wine brand 19 Crimes courts the Valentine's Day crowd with the release of a new bottle size tailored for unconventional love dynamics.
Branding : Food & Drink : Society
Two Chairs is rebranding the therapy experience

Daily Signals

Two Chairs is rebranding the therapy experience

As well as providing a new type of mental healthcare model for young people, the brand has opened a series of design-led clinics.
Health : Wellness : Branding
Air France differentiates with decadent gum

Daily Signals

Air France differentiates with decadent gum

France – The airline has launched a pistachio-macaron and crème brûlée-flavoured chewing gum.
Food : Travel : Branding
A Matter of stuff

Daily Signals

A Matter of stuff

London – As part of Selfridges’ Material World campaign the department store retailer has collaborated with Dazed on five short films.
Selfridges : Dazed Digital : Sustainability
Sensory Assault

Design Directions

Sensory Assault

Artists and image-makers have often found beauty in the grotesque. Now they are honing in on strange, slimy textures, coloured liquids and imperf...
Gen Viz : Sensory : Maisie Cousins
In full Bloom: Shoe display is a breeze for Spanish designer

Daily Signals

In full Bloom: Shoe display is a breeze for Spanish designer

Spain – Window dresser Ion Ander Beloki has used a mobile and a tripod to create an original display for fashion brand Loreak Mendian’s shoe collec...
Bloom : Ion Ander Beloki : Footwear
Bio Botanica

Design Directions

Bio Botanica

Bio Botanica
Branding : Codage : Michelle Wang
The Slipper Clutch is a playfully kitsch cocktail bar

Daily Signals

The Slipper Clutch is a playfully kitsch cocktail bar

Los Angeles – With its neon lighting and highball cocktails, this bar celebrates a casual speakeasy aesthetic.
Drink : Design : Branding
Collaborative retail

Daily Signals

Collaborative retail

Milan – Retail space SO-Milano has collaborated with leading international designers to create an alternative approach to retail.
So-Milano : Retail : JW Anderson
Preview: Wellness Innovate

Daily Signals

Preview: Wellness Innovate

Madrid – Fashion label Wellness has launched water brand Dubai as part of its latest collection.
Wellness : Dubai Water : Gen Viz
Digital terrain: Wine labels mixed with Netstalgia

Daily Signals

Digital terrain: Wine labels mixed with Netstalgia

Digital terrain: Wine labels mixed with Netstalgia
Branding : Beverages : 3D
ICA x Dover Street Market

Design Directions

ICA x Dover Street Market

Google Maps is most often used to find out how to get from A to B in the shortest time. But the tool can occasionally be a gateway to serendipity, ...
Institute Of Contemporary Arts : Dover Street Market : London
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