LS:N Global

Daily Signals

bwin puts a new spin on online gambling advertising

bwin, an online casino, has released a new campaign that takes a more cinematic approach to gaming advertising.

Branding : Casino : Marketing

Daily Signals

Retail therapy: Selfridges creates sublime spaces

UK – Department store group Selfridges has unveiled its No Noise initiative in its London, Birmingham and Manchester stores offering customers spac...

Branding : Silence Room : Peace

Daily Signals

Plot-driven: Hybrid4 stars in digital comic

Advertising : Shepherd Laughlin : Narrative

Daily Signals

Punctual: Sarcasm gets its own mark

Branding : Sarcasm Inc : Media

Viewpoints

Advertising must speed up to survive

The pandemic has exposed the slow production process of big ad agencies. Disruptive agency 10 Days is pioneering a faster alternative.

Advertising : Media : Workplace

Daily Signals

A new salon experience and Fenty ventures into lingerie

Hershesons goes beyond the traditional salon, Rihanna launches Savage x Fenty, Waitrose supplies customers with nutrition information.

Food : Drinks : Branding

Micro Trends

Sports Rebranded

Sporting bodies and brands are cementing appeal among Gen Z with rebranding campaigns that celebrate inclusivity and the joy of participation.

Youth : Sports & Leisure : Branding

Macro Trends

The E-motional Economy

A new wave of sophisticated emodiversity is ushering in an era in which people are increasingly obsessed with how everything makes them feel.

Empathy : Artificial Emotional Intelligence : Mood Manipulation

Viewpoints

Brexit: 360 Vision

The best response to the EU referendum for UK brands is to be even more internationalist.

Anti-authenticity : Internationalism : Branding

Daily Signals

Preview: Gen Neutral

The growing debate around non-binary identities outlined in our Neutral Culture macrotrend is fuelling the rise of an inclusive, gender-neutral a...

Gen Neutral : Identity : Branding

Daily Signals

Masks for Good positively upcycles PPE waste

Creative agency Backlash is launching Masks for Good – a social initiative that turns disposable PPE into new products, while supporting local comm...

Retail : Covid-19 : Community

Daily Signals

An art exhibition within a food delivery app

The Zuzeum Art Centre is taking an unconventional approach to presenting its latest exhibition, which is being hosted within food delivery app Wolt

Technology : Art : Gallery

Daily Signals

Designing a feminist board game for Mexico

The traditional family board game Lotería has been given a female-focused rebrand for 2018.

Design : Branding : Culture

Daily Signals

Santander’s new campaign wins the Entertainment Lions Grand Prix

Cannes – The award-winning film was designed to promote 1|2|3 Smart, a new range of products and services targeted at Millennials.

Advertising : Finance : Branding

Daily Signals

Geltor visualises its bio-positive ingredient process

Alternative protein brand Geltor is elevating the communication of its biodesigned products with an updated visual identity.

Branding : Health & Wellness : Beauty

Viewpoints

Mainstream media must be more inclusive of asexual people

At a time of greater inclusivity, asexual people remain invisible in Western culture, argues Michael Paramo. How can media and entertainment brands...

Media : Identity : Entertainment

Daily Signals

Spoonful of sugar: Tea brand brews bespoke blends

Berlin – Drinks brand 5 cups and some sugar has launched an online platform that enables customers to create their own bespoke tea blend.

Berlin : Europe : Germany

Daily Signals

Rustic dining: Restaurant look is down to earth

Portfolio : Brown : Rustic

Design Directions

Autumn/Winter 2017 Fashion Week: Part 1

This season, designers challenged traditional notions of luxury and collaborated with nostalgia-evoking brands. LS:N Global outlines the key design...

Autumn Winter 2017 : MM6 Maison Margiela : Subversive Luxury

Micro Trends

Safe Hate Spaces

Showing off their most embarrassing petty grievances, a new wave of content creators are building safe havens to normalise and connect over the act...

Content Creator : Youth Culture : Dark Humour

Daily Signals

19 Crimes introduces throuple-themed wine for Valentine's Day

Wine brand 19 Crimes courts the Valentine's Day crowd with the release of a new bottle size tailored for unconventional love dynamics.

Branding : Food & Drink : Society

Daily Signals

Two Chairs is rebranding the therapy experience

As well as providing a new type of mental healthcare model for young people, the brand has opened a series of design-led clinics.

Health : Wellness : Branding

Daily Signals

Air France differentiates with decadent gum

France – The airline has launched a pistachio-macaron and crème brûlée-flavoured chewing gum.

Food : Travel : Branding

Daily Signals

A Matter of stuff

London – As part of Selfridges’ Material World campaign the department store retailer has collaborated with Dazed on five short films.

Selfridges : Dazed Digital : Sustainability

Design Directions

Sensory Assault

Artists and image-makers have often found beauty in the grotesque. Now they are honing in on strange, slimy textures, coloured liquids and imperf...

Gen Viz : Sensory : Maisie Cousins

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