LS:N Global

News

Forward-looking

New York – District Vision is a new eyewear brand that aims to help people achieve mental and physical wellbeing.

Big Ideas

Web Summit Lisbon 2023: AI Futures

As the world’s biggest tech conference, Web Summit Lisbon 2023 had no choice but to dedicate much of its schedule to artificial intelligence – incl...

AI : Technology : Football

Design Directions

Marvelology

The reckless and brash spirit of Iconoclash has matured in the luxury landscape, fusing the naivety of child-like creations and their sense of ...

Luxury Futures : Iconoclash : Jaime Hayon

News

Venice Architecture Biennale 2016: Unsafe space

Venice – The Fair Building exhibition examines the notion of fair trade in architecture.

Venice Architecture Biennale 2016 : Whole-system Thinking : Fairtrade Foundation

News

Preview: Post-language Typography

Global – The design world is drawing inspiration from bilingual environments to propose alphabets that transcend traditional type.

Typograhy : Graphics : Language

Micro Trends

Sensory Destinations

As tourism emerges from a period of adversity, marketers are selling the sensorial nature of travel to consumers overwhelmed by screens.

Travel : Hospitality : Tourism

Viewpoints

Can music cut through the red tape of pharma?

Sound branding could help traditionally silent pharmaceutical brands to cut through regulation and competition while bolstering trust among consumers.

Branding : Wellness : Sonic Identities

News

Squarespace gets a kinetic rebrand

DIA Studio has rebranded website design company Squarespace with an entirely kinetic identity.

Branding : Design : Kinetic

Viewpoints

Kate Newlin : Creating a passion brand

Business strategy consultant Kate Newlin talks about creating a passion brand.

Passion Brands : Kate Newlin : Marketing

News

Maurten un-brands its sports energy drinks

The start-up is making it possible for athletes sponsored by competitor brands to use their products.

Branding : Design : Sport

Micro Trends

Sonic Identities

As we move towards a screenless future, brands will use sound as both an identifier and a way to stand out from the crowd.

Branding : Digital : Voice

Viewpoints

Martin Lindstrom : Connecting with the modern consumer

Brand futurist Martin Lindstrom talks about connecting with the modern consumer.

Consumer : Branding : Martin Lindstrom

News

Thought-starter: How can designers successfully brand a place?

Droga5’s Chris Chapman on why it is crucial to delve into an area’s past and present, but have a malleable vision for its future.

Branding : Architecture : Placemaking

News

Rogue Wave is the antithesis of luxury vodka

Scottish brewery BrewDog has unveiled a single malt vodka, branded to reflect its humble Aberdeen heritage.

Drink : Luxury : Branding

News

The Design Direction: Digital Dialogues

At the beginning of April we unveiled Digital Dialogues, a new Design Direction that explores the new visual language helping to demystify algorith...

Digital Dialogues : Design Direction : Branding

News

A raw approach

Kuwait – Mexican creative agency Futura has created a bold brand style for sushi bar Raw, inspired by the classic Japanese aesthetics of minim...

Futura : Raw : Wabi Sabi

News

A joyful rebranding for a mortgage broker

Creative studio Uncommon has re-imagined mortgage company Habito with a dream-like identity designed to visualise the jargon-free process the compa...

Advertising : Branding : Design

Micro Trends

Shaving Rebranded

As body positivity gains momentum, shaving brands are adopting a more inclusive language that celebrates men’s and women’s myriad attitudes to body...

Beauty : Branding : Wellness

Viewpoints

Is there such a thing as a brandless brand?

While there are clear imperatives for debranding, businesses still need to think of it as a design exercise.

Branding : Packaging : Retail

News

Cleanlogic revamps packaging for the visually impaired

Bath and bodycare brand Cleanlogic is relaunching with socially inclusive branding as part of its Nice and Clean mission.

Packaging : Bath : Branding

Viewpoints

Why do consumers mistrust claims made by beauty brands?

Clean Beauty Co, BeautyMART and Spring Studios on why consumers are increasingly distrust beauty brands

Beauty : Branding : Retail

News

Stat: Beano Brain reveals Coolest Brands list for Gen Alpha in 2023

Beano Brain, a kids insights consultancy from the UK’s Beano Studios, has compiled a 2023 Coolest Brands list for Gen Alpha.

Generation Alpha : Generation Zalpha : Gen Zalpha

Big Ideas

One-quarter of UK Millennials willing to exchange social media endorsement for brand perks

London – A new study by The Future Laboratory has revealed that Millennials are the generation most willing to endorse products via their personal ...

The Future Laboratory : Millennials : Digital

Big Ideas

How Coal Drops Yard captures a sense of place

Chris Chapman, head of art at Droga5 London, on creating the visual identity for Coal Drops Yard, a new retail concept in London’s King’s Cross tha...

Retail : Placemaking : Branding

Viewpoints

Tom Lancaster: Topman

The do’s and don’ts for building a surprising and culturally relevant digital identity.

Tom Lancaster : Topman : Programatic Advertising

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