LS:N Global

News

Girl Guides’ new visual identity reflects modern girls

Girlguiding has worked with creative agency Red Stone to redesign its iconic badges and highlight the new skills that girls value today.

Branding : Youth : Culture

News

Advertising agency demotes its staff to interns

Minneapolis – Solve is mock-demoting all of its employees to interns to enable them to develop new skill sets.

Advertising : Branding : Workplace

News

Hydrate on the go with this water subscription service

New York – With US bottled water sales now at more than £16bn ($21bn, €18.5bn) according to Euromonitor, the start-up is providing an environmental...

Drinks : Branding : Packaging

News

Gal-dem champions female and non-binary creatives

UK – The collective is using the launch of the new Levi’s 501 skinny jeans to highlight the creativity of people of colour.

Fashion : Branding : Marketing

News

Anybody out there?

London – Design firm The Partners has created an extraterrestrial brand identity for scientific research body METI International.

The Partners : Post-language Typography : Branding

Design Directions

Soft Aid

Healthcare brands and medical services are taking cues from the lifestyle industries and adopting a sensory aesthetic to de-stigmatise medical prod...

Healthcare Futures : Wellness : Branding

News

A brand identity that grows like a plant

Sproutl is a plant marketplace that has been rebranded to make the experience of plant-buying more accessible.

Branding : Design : Health And Wellness

Viewpoints

It’s time to tackle gender tropes in typography

Designer Beatrice Caciotti and LS:N Global’s creative foresight analyst Savannah Scott discuss how to tackle the prevalence of gendering in the des...

Design : Society : Typefaces

Markets

The State of Luxury: France

The typically conservative French luxury market is rethinking conventional displays of wealth, evolving towards a democratised definition of luxury...

Luxury : Fashion : Retail

News

A new Ethos

London – ETHOS is a new yoga studio in Shoreditch that offers hard-core fitness training with a side helping of spirituality.

Yoga : Wellness : Ethos

Big Ideas

Match-maker

London – A new web app makes it easier for brands to find the most appropriate YouTube stars to work with.

Peg : London : Nic Yeeles

News

Forward-looking

New York – District Vision is a new eyewear brand that aims to help people achieve mental and physical wellbeing.

District Vision : Eyeware : Athleisure

Big Ideas

Web Summit Lisbon 2023: AI Futures

As the world’s biggest tech conference, Web Summit Lisbon 2023 had no choice but to dedicate much of its schedule to artificial intelligence – incl...

AI : Technology : Football

Design Directions

Marvelology

The reckless and brash spirit of Iconoclash has matured in the luxury landscape, fusing the naivety of child-like creations and their sense of ...

Luxury Futures : Iconoclash : Jaime Hayon

News

Venice Architecture Biennale 2016: Unsafe space

Venice – The Fair Building exhibition examines the notion of fair trade in architecture.

Venice Architecture Biennale 2016 : Whole-system Thinking : Fairtrade Foundation

News

Preview: Post-language Typography

Global – The design world is drawing inspiration from bilingual environments to propose alphabets that transcend traditional type.

Typograhy : Graphics : Language

Micro Trends

Sensory Destinations

As tourism emerges from a period of adversity, marketers are selling the sensorial nature of travel to consumers overwhelmed by screens.

Travel : Hospitality : Tourism

Viewpoints

Can music cut through the red tape of pharma?

Sound branding could help traditionally silent pharmaceutical brands to cut through regulation and competition while bolstering trust among consumers.

Branding : Wellness : Sonic Identities

News

Squarespace gets a kinetic rebrand

DIA Studio has rebranded website design company Squarespace with an entirely kinetic identity.

Branding : Design : Kinetic

Viewpoints

Kate Newlin : Creating a passion brand

Business strategy consultant Kate Newlin talks about creating a passion brand.

Passion Brands : Kate Newlin : Marketing

News

Maurten un-brands its sports energy drinks

The start-up is making it possible for athletes sponsored by competitor brands to use their products.

Branding : Design : Sport

Micro Trends

Sonic Identities

As we move towards a screenless future, brands will use sound as both an identifier and a way to stand out from the crowd.

Branding : Digital : Voice

Viewpoints

Martin Lindstrom : Connecting with the modern consumer

Brand futurist Martin Lindstrom talks about connecting with the modern consumer.

Consumer : Branding : Martin Lindstrom

News

Thought-starter: How can designers successfully brand a place?

Droga5’s Chris Chapman on why it is crucial to delve into an area’s past and present, but have a malleable vision for its future.

Branding : Architecture : Placemaking

News

Rogue Wave is the antithesis of luxury vodka

Scottish brewery BrewDog has unveiled a single malt vodka, branded to reflect its humble Aberdeen heritage.

Drink : Luxury : Branding

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