LS:N Global

Viewpoints

Martin Lindstrom : Connecting with the modern consumer

Brand futurist Martin Lindstrom talks about connecting with the modern consumer.

Consumer : Branding : Martin Lindstrom

News

Thought-starter: How can designers successfully brand a place?

Droga5’s Chris Chapman on why it is crucial to delve into an area’s past and present, but have a malleable vision for its future.

Branding : Architecture : Placemaking

News

Rogue Wave is the antithesis of luxury vodka

Scottish brewery BrewDog has unveiled a single malt vodka, branded to reflect its humble Aberdeen heritage.

Drink : Luxury : Branding

News

The Design Direction: Digital Dialogues

At the beginning of April we unveiled Digital Dialogues, a new Design Direction that explores the new visual language helping to demystify algorith...

Digital Dialogues : Design Direction : Branding

News

A raw approach

Kuwait – Mexican creative agency Futura has created a bold brand style for sushi bar Raw, inspired by the classic Japanese aesthetics of minim...

Futura : Raw : Wabi Sabi

News

A joyful rebranding for a mortgage broker

Creative studio Uncommon has re-imagined mortgage company Habito with a dream-like identity designed to visualise the jargon-free process the compa...

Advertising : Branding : Design

Micro Trends

Shaving Rebranded

As body positivity gains momentum, shaving brands are adopting a more inclusive language that celebrates men’s and women’s myriad attitudes to body...

Beauty : Branding : Wellness

Viewpoints

Is there such a thing as a brandless brand?

While there are clear imperatives for debranding, businesses still need to think of it as a design exercise.

Branding : Packaging : Retail

News

Cleanlogic revamps packaging for the visually impaired

Bath and bodycare brand Cleanlogic is relaunching with socially inclusive branding as part of its Nice and Clean mission.

Packaging : Bath : Branding

Viewpoints

Why do consumers mistrust claims made by beauty brands?

Clean Beauty Co, BeautyMART and Spring Studios on why consumers are increasingly distrust beauty brands

Beauty : Branding : Retail

News

Stat: Beano Brain reveals Coolest Brands list for Gen Alpha in 2023

Beano Brain, a kids insights consultancy from the UK’s Beano Studios, has compiled a 2023 Coolest Brands list for Gen Alpha.

Generation Alpha : Generation Zalpha : Gen Zalpha

Big Ideas

One-quarter of UK Millennials willing to exchange social media endorsement for brand perks

London – A new study by The Future Laboratory has revealed that Millennials are the generation most willing to endorse products via their personal ...

The Future Laboratory : Millennials : Digital

Big Ideas

How Coal Drops Yard captures a sense of place

Chris Chapman, head of art at Droga5 London, on creating the visual identity for Coal Drops Yard, a new retail concept in London’s King’s Cross tha...

Retail : Placemaking : Branding

Viewpoints

Tom Lancaster: Topman

The do’s and don’ts for building a surprising and culturally relevant digital identity.

Tom Lancaster : Topman : Programatic Advertising

Macro Trends

Post-purpose Brands

Pushing back against purpose-washing and jumping on the bandwagon, brands will embrace imperfection and focus on betterment. With more intuitive te...

Retail : Branding : Purpose

Micro Trends

Psychophysical Identities

A new wave of designers are exploring how familiar physical feelings can be translated into visual sensations and mood-lifting branding.

Design : Culture : Branding

News

Brand-jacking stickers for household cleaners

OceanSaver has launched a range of branded stickers to allow users to easily repurpose other cleaning bottles.

Retail : Branding : Packaging

News

Stat: Retailers enter the dawn of the discreet chatbot

Retail chatbots are expected to see exponential growth in the next four years, according to a new report from Juniper Research.

Retail : Technology : Customer Experience

News

A hyper-local rebranding for East London Liquor Company

East London Liquor Company is moving into the craft category with a new rebranding by Ragged Edge.

Drink : Alcohol : Branding

News

An unbiased identity for a religious organisation

Creative studio For The People has headed the disruptive rebranding of The Centre for Public Christianity.

Branding : Culture : Religion

News

Prior is redefining the luxury travel agent

Prior is a new breed of luxury travel agency that bills itself as a modern day Explorers Club.

Travel : Hospitality : Luxury

Micro Trends

American Values Marketing

Growing income disparity in the US has left a large segment of the American population turning inwards, holding on to local ties and valu...

Advertising : Marketing : Branding

Micro Trends

Body-positive Men

With men still portrayed by advertisers as overwhelmingly slim, tall and muscular, there is an increasing desire to see new representations...

New Masculinity : Wellness : Branding

Viewpoints

Brynn Wallner on future-proofing luxury marketing

The founder of Dimepiece, a platform educating women about luxury watches, says brands are failing to promote luxury as an investment.

Luxury : Youth : Branding

News

KFC’s Believe in Chicken campaign seeks to restore faith in feel-good food

KFC has unveiled Believe in Chicken, a campaign tapping into nostalgia and reliability, to reconnect with consumers.

Food : Drink : Branding

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