LS:N Global

Viewpoints

Tom Lancaster: Topman

The do’s and don’ts for building a surprising and culturally relevant digital identity.

Tom Lancaster : Topman : Programatic Advertising

Macro Trends

Post-purpose Brands

Pushing back against purpose-washing and jumping on the bandwagon, brands will embrace imperfection and focus on betterment. With more intuitive te...

Retail : Branding : Purpose

Micro Trends

Psychophysical Identities

A new wave of designers are exploring how familiar physical feelings can be translated into visual sensations and mood-lifting branding.

Design : Culture : Branding

News

Brand-jacking stickers for household cleaners

OceanSaver has launched a range of branded stickers to allow users to easily repurpose other cleaning bottles.

Retail : Branding : Packaging

News

Stat: Retailers enter the dawn of the discreet chatbot

Retail chatbots are expected to see exponential growth in the next four years, according to a new report from Juniper Research.

Retail : Technology : Customer Experience

News

A hyper-local rebranding for East London Liquor Company

East London Liquor Company is moving into the craft category with a new rebranding by Ragged Edge.

Drink : Alcohol : Branding

News

An unbiased identity for a religious organisation

Creative studio For The People has headed the disruptive rebranding of The Centre for Public Christianity.

Branding : Culture : Religion

News

Prior is redefining the luxury travel agent

Prior is a new breed of luxury travel agency that bills itself as a modern day Explorers Club.

Travel : Hospitality : Luxury

Micro Trends

American Values Marketing

Growing income disparity in the US has left a large segment of the American population turning inwards, holding on to local ties and valu...

Advertising : Marketing : Branding

Micro Trends

Body-positive Men

With men still portrayed by advertisers as overwhelmingly slim, tall and muscular, there is an increasing desire to see new representations...

New Masculinity : Wellness : Branding

Viewpoints

Brynn Wallner on future-proofing luxury marketing

The founder of Dimepiece, a platform educating women about luxury watches, says brands are failing to promote luxury as an investment.

Luxury : Youth : Branding

News

KFC’s Believe in Chicken campaign seeks to restore faith in feel-good food

KFC has unveiled Believe in Chicken, a campaign tapping into nostalgia and reliability, to reconnect with consumers.

Food : Drink : Branding

News

Budweiser abandons Made-in-America tagline for Chinese campaign

China – The beer brand has created a dystopian film that taps into Chinese consumers’ growing interest in electronic dance music.

Drinks : Advertising : Branding

News

The ephemeral logo

New York – Agency Sagmeister & Walsh has created an interactive logo for software product Fugue.

Fugue : Sagmeister & Walsh : Branding

News

Bawi’s fresh take on aguas frescas

As consumers swap sugary sodas for healthier alternatives, drinks brand Bawi is updating classic Mexican beverages for a health-conscious clientele.

Food : Drink : Mexico

News

Unconditional commits to better beauty marketing

The probiotic skincare brand is challenging the beauty sector’s negative skincare messaging in a bid to combat low self-esteem among consumers.

Beauty : Wellness : Advertising

News

Virgin Media gives wifi a living identity

Virgin Media has created an animated identity to bring its new Intelligent wifi product to life.

Media : Branding : Digital

News

Vybes updates the visual language of CBD products

US – Drinks start-up VYBES is introducing a new flavour to its CBD-infused beverage collection. Inspired by youth and nostalgia, Strawberry Lavende...

Drinks : Packaging : Branding

Big Ideas

A dose of reality

Global – A number of new studies suggest that consumers are not yet ready for virtual reality.

VR : Technology : Google

Design Directions

Ada Sokól: Digital Image-making

Digital artist Ada Sokół deconstructs the visual codes of luxury to reveal seductive aesthetic treatments.

Luxury Aesthetic : Digital Design : Neuromarketing

Viewpoints

Mat Bickley : Quantifying online influence

JOYN founder Mat Bickley talks about quantifying online influence.

JOYN : Matt Bickley : Digital Research

Design Directions

No Noise at Selfridges

As we predicted in our New Sublimity macrotrend, getting away from it all is on the rise.Businesses are creating new contemplative spaces...

Branding : Alex Cochrane : Pause

Big Ideas

What’s Next for the Entre-Celebrity?

From deep diversity training to TikTok-famous consultants, the C-suite celebrity is rapidly redefining the role of the brand spokesperson.

Retail : Media : Workplace

Viewpoints

Can’t we just let the vagina be?

If brands must create beauty products for below the belt, they should at least brand them honestly.

Beauty : Wellness : Branding

News

Crazy frog: Agency spawns interactive model

New York : Times Square : Billboard

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