One-quarter of UK Millennials willing to exchange social media endorsement for brand perks

07 : 10 : 2014 The Future Laboratory : Millennials : Digital

London – A new study by The Future Laboratory has revealed that Millennials are the generation most willing to endorse products via their personal social media accounts, in exchange for a reward or monetary incentive.

One-quarter of UK Millennials willing to exchange social media endorsement for brand perks

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