Kuwait – Mexican creative agency Futura has created a captivating brand style for sushi bar Raw, inspired by the classic Japanese aesthetics of minimalism and perfect imperfection.
A mixture of Arabic and Japanese typography reflects the fusion of the Kuwaiti chef’s heritage and the traditional Japanese dishes he creates.
Miniature drawings of koi fish in a palette of charcoal and chalky hues are roughly printed onto the branding to give an edgy look. This rough-and-ready approach extends to the design of the restaurant’s cups, plates and bowls, created using the Japanese technique kintsugi, where broken pottery is reconstructed using powdered gold, silver and platinum.
A growing number of food and drink brands are challenging perceptions of beauty with packaging that uses imperfect materials and rough processes. Find out more in our Wabi Sabi Design Direction.