Branding for Raw sushi bar by Futura, Kuwait Branding for Raw sushi bar by Futura, Kuwait
Branding for Raw sushi bar by Futura, Kuwait Branding for Raw sushi bar by Futura, Kuwait
Branding for Raw sushi bar by Futura, Kuwait Branding for Raw sushi bar by Futura, Kuwait
Branding for Raw sushi bar by Futura, Kuwait Branding for Raw sushi bar by Futura, Kuwait
Branding for Raw sushi bar by Futura, Kuwait Branding for Raw sushi bar by Futura, Kuwait

A raw approach

30 : 10 : 2015 Futura : Raw : Wabi Sabi

Kuwait – Mexican creative agency Futura has created a captivating brand style for sushi bar Raw, inspired by the classic Japanese aesthetics of minimalism and perfect imperfection.

  • The bold, masculine design contrasts with the delicate dishes on offer
  • Expressive brushstrokes and charcoal illustrations create an element of rawness

A mixture of Arabic and Japanese typography reflects the fusion of the Kuwaiti chef’s heritage and the traditional Japanese dishes he creates. 

Miniature drawings of koi fish in a palette of charcoal and chalky hues are roughly printed onto the branding to give an edgy look. This rough-and-ready approach extends to the design of the restaurant’s cups, plates and bowls, created using the Japanese technique kintsugi, where broken pottery is reconstructed using powdered gold, silver and platinum.

The Big Picture

A growing number of food and drink brands are challenging perceptions of beauty with packaging that uses imperfect materials and rough processes. Find out more in our Wabi Sabi Design Direction.

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