LS:N Global

Micro Trends

American Values Marketing

Growing income disparity in the US has left a large segment of the American population turning inwards, holding on to local ties and valu...

Advertising : Marketing : Branding

Micro Trends

Body-positive Men

With men still portrayed by advertisers as overwhelmingly slim, tall and muscular, there is an increasing desire to see new representations...

New Masculinity : Wellness : Branding

Viewpoints

Brynn Wallner on future-proofing luxury marketing

The founder of Dimepiece, a platform educating women about luxury watches, says brands are failing to promote luxury as an investment.

Luxury : Youth : Branding

Daily Signals

KFC’s Believe in Chicken campaign seeks to restore faith in feel-good food

KFC has unveiled Believe in Chicken, a campaign tapping into nostalgia and reliability, to reconnect with consumers.

Food : Drink : Branding

Daily Signals

Budweiser abandons Made-in-America tagline for Chinese campaign

China – The beer brand has created a dystopian film that taps into Chinese consumers’ growing interest in electronic dance music.

Drinks : Advertising : Branding

Daily Signals

The ephemeral logo

New York – Agency Sagmeister & Walsh has created an interactive logo for software product Fugue.

Fugue : Sagmeister & Walsh : Branding

Daily Signals

Bawi’s fresh take on aguas frescas

As consumers swap sugary sodas for healthier alternatives, drinks brand Bawi is updating classic Mexican beverages for a health-conscious clientele.

Food : Drink : Mexico

Daily Signals

Unconditional commits to better beauty marketing

The probiotic skincare brand is challenging the beauty sector’s negative skincare messaging in a bid to combat low self-esteem among consumers.

Beauty : Wellness : Advertising

Daily Signals

Virgin Media gives wifi a living identity

Virgin Media has created an animated identity to bring its new Intelligent wifi product to life.

Media : Branding : Digital

Daily Signals

Vybes updates the visual language of CBD products

US – Drinks start-up VYBES is introducing a new flavour to its CBD-infused beverage collection. Inspired by youth and nostalgia, Strawberry Lavende...

Drinks : Packaging : Branding

Big Ideas

A dose of reality

Global – A number of new studies suggest that consumers are not yet ready for virtual reality.

VR : Technology : Google

Design Directions

Ada Sokól: Digital Image-making

Digital artist Ada Sokół deconstructs the visual codes of luxury to reveal seductive aesthetic treatments.

Luxury Aesthetic : Digital Design : Neuromarketing

Viewpoints

Mat Bickley : Quantifying online influence

JOYN founder Mat Bickley talks about quantifying online influence.

JOYN : Matt Bickley : Digital Research

Design Directions

No Noise at Selfridges

As we predicted in our New Sublimity macrotrend, getting away from it all is on the rise.Businesses are creating new contemplative spaces...

Branding : Alex Cochrane : Pause

Big Ideas

What’s Next for the Entre-Celebrity?

From deep diversity training to TikTok-famous consultants, the C-suite celebrity is rapidly redefining the role of the brand spokesperson.

Retail : Media : Workplace

Viewpoints

Can’t we just let the vagina be?

If brands must create beauty products for below the belt, they should at least brand them honestly.

Beauty : Wellness : Branding

Daily Signals

Crazy frog: Agency spawns interactive model

New York : Times Square : Billboard

Daily Signals

The Campaign: Tony’s Chocolonely’s Happy Activism

In September, chocolate brand Tony’s Chocolonely showed how brand campaigns can draw attention to the exploitation of people in the cocoa industry ...

Advertising : Food : Drink

Micro Trends

Anti-diet Mentality

Brands are ditching the word ‘diet’ and focusing on achievable personal improvement over perfection.

Anti-diet : Weight Loss : Wellbeing

Daily Signals

Omse rebrands Other Box to showcase its workplace equality efforts

Other Box, a company dedicated to championing workplace equality, has undergone a rebranding led by London-based design studio Omse.

Design : Workplace : Branding

Daily Signals

Curata promotes eco-friendly luxury beauty

Montreal – Curata is a new luxury beauty brand that harnesses sustainability across all aspects of its business, from its packaging to its company ...

Beauty : Curata : Whole-System Thinking

Daily Signals

Lululemon’s first global campaign goes beyond the yoga mat

Global – The short film celebrates yoga’s inclusive philosophy and shows how the principles of the practice can be applied to aspects of daily life.

Leisure : Fitness : Advertising

Daily Signals

Good Pair Days matches wines to shoppers’ palates

The digital-first, direct-to-consumer wine service has been relaunched and rebranded with a new focus on personalisation.

Drink : Wine : Branding

Daily Signals

A magazine rebranding fit for Uneasy Affluence

The Financial Times newspaper is rebranding its nearly 30-year-old luxury supplement How To Spend It in recognition of consumers’ shifting attitude...

Design : Luxury : Finance

Daily Signals

Klarna campaigns to drop the lockdown look

The payments service wants people emerging from lockdown to leave their wardrobe of sweatpants and hoodies, partnering with sartorial musician A$AP...

FinTech : Advertising : Branding

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