LS:N Global

News

Unconditional commits to better beauty marketing

The probiotic skincare brand is challenging the beauty sector’s negative skincare messaging in a bid to combat low self-esteem among consumers.

Beauty : Wellness : Advertising

News

Virgin Media gives wifi a living identity

Virgin Media has created an animated identity to bring its new Intelligent wifi product to life.

Media : Branding : Digital

News

Vybes updates the visual language of CBD products

US – Drinks start-up VYBES is introducing a new flavour to its CBD-infused beverage collection. Inspired by youth and nostalgia, Strawberry Lavende...

Drinks : Packaging : Branding

Big Ideas

A dose of reality

Global – A number of new studies suggest that consumers are not yet ready for virtual reality.

VR : Technology : Google

Design Directions

Ada Sokól: Digital Image-making

Digital artist Ada Sokół deconstructs the visual codes of luxury to reveal seductive aesthetic treatments.

Luxury Aesthetic : Digital Design : Neuromarketing

Viewpoints

Mat Bickley : Quantifying online influence

JOYN founder Mat Bickley talks about quantifying online influence.

JOYN : Matt Bickley : Digital Research

Design Directions

No Noise at Selfridges

As we predicted in our New Sublimity macrotrend, getting away from it all is on the rise.Businesses are creating new contemplative spaces...

Branding : Alex Cochrane : Pause

Big Ideas

What’s Next for the Entre-Celebrity?

From deep diversity training to TikTok-famous consultants, the C-suite celebrity is rapidly redefining the role of the brand spokesperson.

Retail : Media : Workplace

Viewpoints

Can’t we just let the vagina be?

If brands must create beauty products for below the belt, they should at least brand them honestly.

Beauty : Wellness : Branding

News

Crazy frog: Agency spawns interactive model

New York : Times Square : Billboard

News

The Campaign: Tony’s Chocolonely’s Happy Activism

In September, chocolate brand Tony’s Chocolonely showed how brand campaigns can draw attention to the exploitation of people in the cocoa industry ...

Advertising : Food : Drink

Micro Trends

Anti-diet Mentality

Brands are ditching the word ‘diet’ and focusing on achievable personal improvement over perfection.

Anti-diet : Weight Loss : Wellbeing

News

Omse rebrands Other Box to showcase its workplace equality efforts

Other Box, a company dedicated to championing workplace equality, has undergone a rebranding led by London-based design studio Omse.

Design : Workplace : Branding

News

Curata promotes eco-friendly luxury beauty

Montreal – Curata is a new luxury beauty brand that harnesses sustainability across all aspects of its business, from its packaging to its company ...

Beauty : Curata : Whole-System Thinking

News

Lululemon’s first global campaign goes beyond the yoga mat

Global – The short film celebrates yoga’s inclusive philosophy and shows how the principles of the practice can be applied to aspects of daily life.

Leisure : Fitness : Advertising

News

Good Pair Days matches wines to shoppers’ palates

The digital-first, direct-to-consumer wine service has been relaunched and rebranded with a new focus on personalisation.

Drink : Wine : Branding

News

A magazine rebranding fit for Uneasy Affluence

The Financial Times newspaper is rebranding its nearly 30-year-old luxury supplement How To Spend It in recognition of consumers’ shifting attitude...

Design : Luxury : Finance

News

Klarna campaigns to drop the lockdown look

The payments service wants people emerging from lockdown to leave their wardrobe of sweatpants and hoodies, partnering with sartorial musician A$AP...

FinTech : Advertising : Branding

News

Callaly reinvents period products

The Tampliner marks the first redesign of tampons in 80 years for a convenient sanitary solution.

Health : Wellness : Branding

News

Adidas co-creates shoes with local communities

The sportswear brand and footwear retailer Foot Locker will use designs sourced from creators in local communities to produce limited runs of shoe...

Retail : Fashion : Branding

News

This supermarket’s CSR report is a visual feast

Austria's MPREIS supermarket chain has publicly shared its Corporate Social Responsibility (CSR) report as a design-led brochure.

Food : Design : Sustainability

Micro Trends

Rethinking Bodycare

Inspired by innovations in facial skincare, brands offering bodycare products are developing more efficacious formulas and highlighting the benefit...

Beauty : Branding : Packaging

Design Directions

Femininity Rebranded

Creative practitioners are abandoning tired gendered design cues to redefine modern female identity, and embracing a bold, vibrant aesthetic to com...

Branding : Packaging : Design

Micro Trends

Wanderlust Beauty

With consumers itching for escape, the sectors of beauty and travel are intersecting in new ways, tapping into our sunny holiday fantasies.

Travel : Beauty : Marketing

Markets

Self-tanning Market

Negative associations with reality tv stars and unpredictable results have limited the market scope of fake tans, but new innovations in texture, s...

Beauty : Retail : Branding

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