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News

The Campaign: Tony’s Chocolonely’s Happy Activism

In September, chocolate brand Tony’s Chocolonely showed how brand campaigns can draw attention to the exploitation of people in the cocoa industry ...

Advertising : Food : Drink

Micro Trends

Anti-diet Mentality

Brands are ditching the word ‘diet’ and focusing on achievable personal improvement over perfection.

Anti-diet : Weight Loss : Wellbeing

News

Omse rebrands Other Box to showcase its workplace equality efforts

Other Box, a company dedicated to championing workplace equality, has undergone a rebranding led by London-based design studio Omse.

Design : Workplace : Branding

News

Curata promotes eco-friendly luxury beauty

Montreal – Curata is a new luxury beauty brand that harnesses sustainability across all aspects of its business, from its packaging to its company ...

Beauty : Curata : Whole-System Thinking

News

Lululemon’s first global campaign goes beyond the yoga mat

Global – The short film celebrates yoga’s inclusive philosophy and shows how the principles of the practice can be applied to aspects of daily life.

Leisure : Fitness : Advertising

News

Good Pair Days matches wines to shoppers’ palates

The digital-first, direct-to-consumer wine service has been relaunched and rebranded with a new focus on personalisation.

Drink : Wine : Branding

News

A magazine rebranding fit for Uneasy Affluence

The Financial Times newspaper is rebranding its nearly 30-year-old luxury supplement How To Spend It in recognition of consumers’ shifting attitude...

Design : Luxury : Finance

News

Klarna campaigns to drop the lockdown look

The payments service wants people emerging from lockdown to leave their wardrobe of sweatpants and hoodies, partnering with sartorial musician A$AP...

FinTech : Advertising : Branding

News

Callaly reinvents period products

The Tampliner marks the first redesign of tampons in 80 years for a convenient sanitary solution.

Health : Wellness : Branding

News

Adidas co-creates shoes with local communities

The sportswear brand and footwear retailer Foot Locker will use designs sourced from creators in local communities to produce limited runs of shoe...

Retail : Fashion : Branding

News

This supermarket’s CSR report is a visual feast

Austria's MPREIS supermarket chain has publicly shared its Corporate Social Responsibility (CSR) report as a design-led brochure.

Food : Design : Sustainability

Micro Trends

Rethinking Bodycare

Inspired by innovations in facial skincare, brands offering bodycare products are developing more efficacious formulas and highlighting the benefit...

Beauty : Branding : Packaging

Design Directions

Femininity Rebranded

Creative practitioners are abandoning tired gendered design cues to redefine modern female identity, and embracing a bold, vibrant aesthetic to com...

Branding : Packaging : Design

Micro Trends

Wanderlust Beauty

With consumers itching for escape, the sectors of beauty and travel are intersecting in new ways, tapping into our sunny holiday fantasies.

Travel : Beauty : Marketing

Markets

Self-tanning Market

Negative associations with reality tv stars and unpredictable results have limited the market scope of fake tans, but new innovations in texture, s...

Beauty : Retail : Branding

Micro Trends

Young Believers

The aesthetic, rituals and values of Christianity are being re-assessed and redefined by a younger, more socially conscious generation.

Youth : Generation Z : Branding

News

Stompy takes on snobby wine subscriptions

The personalised wine subscription service is undergoing a visual refresh in a bid to open up the concept of wine connoisseurship.

Design : Food & Drink : Society

News

Heath is a new men’s beauty brand for urbanites

UK – The products contain ingredients to help protect and repair the skin in the face of environmental factors.

Beauty : Retail : Branding

News

Creative caffeine

Mexico City – Blend Station is a new coffee shop inspired by the rejuvenating properties of caffeine.

Coffee : Anti-authenticity Marketing : Branding

News

Making a marque: A brand identity with no product

International – Designer Ben Pierrat is offering a new brand identity for sale, complete with a name, website, logo and its own unique style. The o...

Branding : Disruptive : Prefabricated

News

SFW series addresses sex toys stigma

New York – The images were created by designer Jenna Josepher and photographer Jesse Untracht-Oakner.

Advertising : Branding : Digital

Markets

Beauty Futures 2017: Global Market Overview

From the rise of lucrative colour cosmetics to emerging opportunities in developing markets, discover our latest beauty market insights.

Beauty : Branding : Wellness

News

Sound effects

Brazil – Telecoms company Oi has launched a new interactive logo that responds to sound.

Oi : Telecoms : Telecommunications

Big Ideas

TFWA 2024: Tailored for Travellers

The travel retail arena continues to see both digital and experience-led innovation, specifically in the beauty and alcohol markets. Key themes at ...

Travel : Retail : Drink

Design Directions

Here Design: Graphic Design

‘We lend ourselves as a vehicle to express something about somebody’s brand,’ says Caz Hildebrand, founder of Here Design. ‘We are not trying to sa...

Branding : Carving : Balvenie

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