'Branding'

Callaly reinvents period products

Daily Signals

Callaly reinvents period products

The Tampliner marks the first redesign of tampons in 80 years for a convenient sanitary solution.
Health : Wellness : Branding
Adidas co-creates shoes with local communities

Daily Signals

Adidas co-creates shoes with local communities

The sportswear brand and footwear retailer Foot Locker will use designs sourced from creators in local communities to produce limited runs of shoe...
Retail : Fashion : Branding
This supermarket’s CSR report is a visual feast

Daily Signals

This supermarket’s CSR report is a visual feast

Austria's MPREIS supermarket chain has publicly shared its Corporate Social Responsibility (CSR) report as a design-led brochure.
Food : Design : Sustainability
Rethinking Bodycare

Micro Trends

Rethinking Bodycare

Inspired by innovations in facial skincare, brands offering bodycare products are developing more efficacious formulas and highlighting the benefit...
Beauty : Branding : Packaging
Femininity Rebranded

Design Directions

Femininity Rebranded

Creative practitioners are abandoning tired gendered design cues to redefine modern female identity, and embracing a bold, vibrant aesthetic to com...
Branding : Packaging : Design
Wanderlust Beauty

Micro Trends

Wanderlust Beauty

With consumers itching for escape, the sectors of beauty and travel are intersecting in new ways, tapping into our sunny holiday fantasies.
Travel : Beauty : Marketing
Self-tanning Market

Markets

Self-tanning Market

Negative associations with reality tv stars and unpredictable results have limited the market scope of fake tans, but new innovations in texture, s...
Beauty : Retail : Branding
Young Believers

Micro Trends

Young Believers

The aesthetic, rituals and values of Christianity are being re-assessed and redefined by a younger, more socially conscious generation.
Youth : Generation Z : Branding
Stompy takes on snobby wine subscriptions

Daily Signals

Stompy takes on snobby wine subscriptions

The personalised wine subscription service is undergoing a visual refresh in a bid to open up the concept of wine connoisseurship.
Design : Food & Drink : Society
Heath is a new men’s beauty brand for urbanites

Daily Signals

Heath is a new men’s beauty brand for urbanites

UK – The products contain ingredients to help protect and repair the skin in the face of environmental factors.
Beauty : Retail : Branding
Creative caffeine

Daily Signals

Creative caffeine

Mexico City – Blend Station is a new coffee shop inspired by the rejuvenating properties of caffeine.
Coffee : Anti-authenticity Marketing : Branding
Making a marque: A brand identity with no product

Daily Signals

Making a marque: A brand identity with no product

International – Designer Ben Pierrat is offering a new brand identity for sale, complete with a name, website, logo and its own unique style. The o...
Branding : Disruptive : Prefabricated
SFW series addresses sex toys stigma

Daily Signals

SFW series addresses sex toys stigma

New York – The images were created by designer Jenna Josepher and photographer Jesse Untracht-Oakner.
Advertising : Branding : Digital
Beauty Futures 2017: Global Market Overview

Markets

Beauty Futures 2017: Global Market Overview

From the rise of lucrative colour cosmetics to emerging opportunities in developing markets, discover our latest beauty market insights.
Beauty : Branding : Wellness
Sound effects

Daily Signals

Sound effects

Brazil – Telecoms company Oi has launched a new interactive logo that responds to sound.
Oi : Telecoms : Telecommunications
TFWA 2024: Tailored for Travellers

Big Ideas

TFWA 2024: Tailored for Travellers

The travel retail arena continues to see both digital and experience-led innovation, specifically in the beauty and alcohol markets. Key themes at ...
Travel : Retail : Drink
Here Design: Graphic Design

Design Directions

Here Design: Graphic Design

‘We lend ourselves as a vehicle to express something about somebody’s brand,’ says Caz Hildebrand, founder of Here Design. ‘We are not trying to sa...
Branding : Carving : Balvenie
Vienna’s tourism board highlights the city’s faults

Daily Signals

Vienna’s tourism board highlights the city’s faults

The Unrating Vienna campaign addresses the impact that online ratings can have on the tourism industry.
Travel : Tourism : Online Rating
Do synthetic chemicals still have a place in the beauty industry?

Viewpoints

Do synthetic chemicals still have a place in the beauty industry?

Clean Beauty Co, BeautyMART and Spring Studios on why synthetics aren't going anywhere.
Beauty : Branding : Manufacturing
Biocol Labs

Design Directions

Biocol Labs

Big pharma doesn’t have to mean bad pharma, according to Biocol Labs, a healthcare laboratory that develops all-natural nutraceuticals.
Biocol Labs : Studio AH-HA : Supplements
Gen Z are waking up the Energy Category

Viewpoints

Gen Z are waking up the Energy Category

New York-based entrepreneur Jonah Reider is taking on the energy drinks market with an innovative on-the-go energy mist targeting the Gen Z consumer.
Youth : Wellness : Drinks
Barcode

Design Directions

Barcode

Design agency Anti has provided a new visual identity for Norway’s first city skyline, Barcode.
Barcode : Anti : Identity
BBC Make Me offers mood-driven tv

Daily Signals

BBC Make Me offers mood-driven tv

UK – Users can seamlessly browse audio and video content based on their state of mind.
Digital : Branding : Design
Unnatural nosh

Daily Signals

Unnatural nosh

South Korea – LabNosh presents a new visual language around meal replacement products.
LabNosh : Neo-nutrition : South Korean
Malt makeover

Daily Signals

Malt makeover

Monterrey – Mexico’s first speciality coffee brand, Bueno de Alegoria, has raised the bar for caffeine-free coffee. 
Bueno De Alegoria : Chapter : Malt Coffee
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