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'Branding'
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Design Directions
Femininity Rebranded
Creative practitioners are abandoning tired gendered design cues to redefine modern female identity, and embracing a bold, vibrant aesthetic to com...
Branding
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Packaging
:
Design
Micro Trends
Wanderlust Beauty
With consumers itching for escape, the sectors of beauty and travel are intersecting in new ways, tapping into our sunny holiday fantasies.
Travel
:
Beauty
:
Marketing
Markets
Self-tanning Market
Negative associations with reality tv stars and unpredictable results have limited the market scope of fake tans, but new innovations in texture, s...
Beauty
:
Retail
:
Branding
Micro Trends
Young Believers
The aesthetic, rituals and values of Christianity are being re-assessed and redefined by a younger, more socially conscious generation.
Youth
:
Generation Z
:
Branding
News
Stompy takes on snobby wine subscriptions
The personalised wine subscription service is undergoing a visual refresh in a bid to open up the concept of wine connoisseurship.
Design
:
Food & Drink
:
Society
News
Heath is a new men’s beauty brand for urbanites
UK – The products contain ingredients to help protect and repair the skin in the face of environmental factors.
Beauty
:
Retail
:
Branding
News
Creative caffeine
Mexico City – Blend Station is a new coffee shop inspired by the rejuvenating properties of caffeine.
Coffee
:
Anti-authenticity Marketing
:
Branding
News
Making a marque: A brand identity with no product
International – Designer Ben Pierrat is offering a new brand identity for sale, complete with a name, website, logo and its own unique style. The o...
Branding
:
Disruptive
:
Prefabricated
News
SFW series addresses sex toys stigma
New York – The images were created by designer Jenna Josepher and photographer Jesse Untracht-Oakner.
Advertising
:
Branding
:
Digital
Markets
Beauty Futures 2017: Global Market Overview
From the rise of lucrative colour cosmetics to emerging opportunities in developing markets, discover our latest beauty market insights.
Beauty
:
Branding
:
Wellness
News
Sound effects
Brazil – Telecoms company Oi has launched a new interactive logo that responds to sound.
Oi
:
Telecoms
:
Telecommunications
Big Ideas
TFWA 2024: Tailored for Travellers
The travel retail arena continues to see both digital and experience-led innovation, specifically in the beauty and alcohol markets. Key themes at ...
Travel
:
Retail
:
Drink
Design Directions
Here Design: Graphic Design
‘We lend ourselves as a vehicle to express something about somebody’s brand,’ says Caz Hildebrand, founder of Here Design. ‘We are not trying to sa...
Branding
:
Carving
:
Balvenie
News
Vienna’s tourism board highlights the city’s faults
The Unrating Vienna campaign addresses the impact that online ratings can have on the tourism industry.
Travel
:
Tourism
:
Online Rating
Viewpoints
Do synthetic chemicals still have a place in the beauty industry?
Clean Beauty Co, BeautyMART and Spring Studios on why synthetics aren't going anywhere.
Beauty
:
Branding
:
Manufacturing
Design Directions
Biocol Labs
Big pharma doesn’t have to mean bad pharma, according to Biocol Labs, a healthcare laboratory that develops all-natural nutraceuticals.
Biocol Labs
:
Studio AH-HA
:
Supplements
Viewpoints
Gen Z are waking up the Energy Category
New York-based entrepreneur Jonah Reider is taking on the energy drinks market with an innovative on-the-go energy mist targeting the Gen Z consumer.
Youth
:
Wellness
:
Drinks
Design Directions
Barcode
Design agency Anti has provided a new visual identity for Norway’s first city skyline, Barcode.
Barcode
:
Anti
:
Identity
News
BBC Make Me offers mood-driven tv
UK – Users can seamlessly browse audio and video content based on their state of mind.
Digital
:
Branding
:
Design
News
Unnatural nosh
South Korea – LabNosh presents a new visual language around meal replacement products.
LabNosh
:
Neo-nutrition
:
South Korean
News
Malt makeover
Monterrey – Mexico’s first speciality coffee brand, Bueno de Alegoria, has raised the bar for caffeine-free coffee.
Bueno De Alegoria
:
Chapter
:
Malt Coffee
News
Approachable aesthetics for Elon Musk’s Neuralink
Graphic design agency Play has unveiled an updated visual design for neurotechnology firm Neuralink, adopting an identity that is widely accessible...
Technology
:
Design
:
Branding
News
Mutiny in monochrome
São Paulo – Leica has released a monochromatic campaign to promote its new Monochrom camera.
Leica
:
Advertising
:
Photography
Big Ideas
Chinese McDonald’s ads adapt to local concerns
Chinese McDonald’s ads adapt to local concerns
McDonalds
:
China
:
Fast-food
News
Collaborative campaigns
Global – Nike has hired FKA Twigs as creative director for the brand’s latest campaign.
Nike
:
FKA Twigs
:
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