'Branding'

Pitch perfect: Music festival rebranding wins at Cannes Lions

News

Pitch perfect: Music festival rebranding wins at Cannes Lions

Cannes – The rebranding of the Bergen International Festival won Norwegian agency Anti the Grand Prix in Design at Cannes Lions.
Cannes Lions 2014 : Rebranding : Norway
Read it and eat: crEATe considers the future of food

News

Read it and eat: crEATe considers the future of food

Read it and eat: crEATe considers the future of food
Ultra Foodist : Restaurant Trends : Branding
Dystopia Illustrated

Design Directions

Dystopia Illustrated

Illustrators are exploring contemporary dystopian narratives, merging surrealism and realism to create multilayered narratives.
Illustrator : Surrealism : Realism
Playing cards as an empathy-building tool

News

Playing cards as an empathy-building tool

New York – Questions & Empathy encourages players to consider everyday situations from a different perspective.
Culture : Branding : Workplace
Future Noir

Design Directions

Future Noir

An emerging design direction combines the dystopian mood of game environments and the anarchic qualities of Netstalgic graphics to construct fictio...
Faction Marketing : Netstalgia : Novembre
Five design responses to the climate crisis

Big Ideas

Five design responses to the climate crisis

Brands are using design mechanisms to communicate about environmental issues in a bid to increase awareness and action from consumers.
Design : Eco Design And Sustainability : Sustainability
Curb Media

Design Directions

Curb Media

When he started natural media company Curb Media two years ago, many people thought Anthony Ganjou was mad.‘We went into meetings saying,...
Branding : Anthony Ganjou : Grass
Zeitguised: Digital Image-making

Design Directions

Zeitguised: Digital Image-making

Berlin-based Zeitguised manipulates tangible objects and textures from the physical world to create surrealist visuals that are only conceivable in...
Zeitguised : CGI : Computer Aided Design
Sephora and Lady Gaga reframe beauty through belonging

News

Sephora and Lady Gaga reframe beauty through belonging

Sephora has unveiled a campaign with Haus Labs by Lady Gaga, spotlighting beauty as a force for belonging and self-acceptance.
Sephora : Beauty : Inclusivity
Hometree injects much-needed colour into energy conservation

News

Hometree injects much-needed colour into energy conservation

Energy service provider Hometree has rebranded in an attempt to brighten up the energy conservation market.
Sustainability : Advertising & Branding : Design
Workplays

Design Directions

Workplays

No longer playing it safe, designers are beginning to challenge the typically sober and serious visual language used in the workplace and employm...
Employment : Branding : The Studio
Intuit Mailchimp enters Design Museum to question the future of emails

News

Intuit Mailchimp enters Design Museum to question the future of emails

London’s Design Museum unveiled its immersive exhibition, Email is Dead, in collaboration with Intuit Mailchimp, the email and marketing automation...
Design : Technology : Society
Airbnb includes whole of Sweden in its listings

News

Airbnb includes whole of Sweden in its listings

Sweden ­– The project is part of a collaboration with communications company Visit Sweden.
Branding : Digital : Travel
What is a brand without its packaging?

News

What is a brand without its packaging?

UK – As of 21 May 2017, cigarettes and rolling tobacco will be housed inside unbranded, olive green-coloured packaging.
Advertising : Branding : Food
Cannes Lions 2024 daily recap: Re-evaluating the power of brands

News

Cannes Lions 2024 daily recap: Re-evaluating the power of brands

At the 2023 edition of Cannes Lions, marketing professor Scott Galloway proclaimed: ‘The era of brand is over.’ This sweeping statement became the ...
Cannes Lions 2024 : Cannes Lions : Advertising
Coconut Cult gets a surreal makeover to match its radical mission

News

Coconut Cult gets a surreal makeover to match its radical mission

Probiotic brand Coconut Cult is redefining the food-as-medicine movement with its fermented coconut yoghurt, celebrated for its unique taste and gu...
Food & Drink : Design : Health And Wellness
Nordea Markets

Design Directions

Nordea Markets

Design studio Snask revitalises an investment bank’s identity with a contemporary and playful rebrand.
Nordea Markets : Snask : Bank
Multi-campaign concepts

Big Ideas

Multi-campaign concepts

Global – Prada has unveiled Prada 365, its new multi-faceted advertising concept.
Prada 365 : Prada : Branding
Blast off: Coffee brand starts new adventure

News

Blast off: Coffee brand starts new adventure

Blast off: Coffee brand starts new adventure
Branding : Outer Space : Ontario
Mastercard enters the world of pop music

News

Mastercard enters the world of pop music

Merry Go Round is the first single from the global payments company’s forthcoming 12-track album.
Finance : Media : Branding
Oxford Street unveils rebranded identity

Big Ideas

Oxford Street unveils rebranded identity

Oxford Street unveils rebranded identity
Branding : London Fahion Week : British Retail
Pliable Playscapes

Design Directions

Pliable Playscapes

Inspired by Generation Zalpha’s productivity, an energetic and assertive visual language is emerging that reflects their can-do attitude and capaci...
Youth : Branding : Media
Clothes talk: IOU Project puts the word out

News

Clothes talk: IOU Project puts the word out

Clothes talk: IOU Project puts the word out
Branding : Conversation : Storytelling
Cinnamon Projects

Design Directions

Cinnamon Projects

Series 01, a new range of oils and incense by branding agency Cinnamon Projects, is a case study in how to create products and services that deligh...
Cinnamon Projects : Incense : Series 01
Finger lickin’ good: Soft drink brand releases nail colour range

News

Finger lickin’ good: Soft drink brand releases nail colour range

Finger lickin’ good: Soft drink brand releases nail colour range
Cosmetics : Nails Inc : Coke
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