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'Branding'
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News
Airbnb includes whole of Sweden in its listings
Sweden – The project is part of a collaboration with communications company Visit Sweden.
Branding
:
Digital
:
Travel
News
What is a brand without its packaging?
UK – As of 21 May 2017, cigarettes and rolling tobacco will be housed inside unbranded, olive green-coloured packaging.
Advertising
:
Branding
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Food
Big Ideas
Multi-campaign concepts
Global – Prada has unveiled Prada 365, its new multi-faceted advertising concept.
Prada 365
:
Prada
:
Branding
News
Cannes Lions 2024 daily recap: Re-evaluating the power of brands
At the 2023 edition of Cannes Lions, marketing professor Scott Galloway proclaimed: ‘The era of brand is over.’ This sweeping statement became the ...
Cannes Lions 2024
:
Cannes Lions
:
Advertising
News
Blast off: Coffee brand starts new adventure
Blast off: Coffee brand starts new adventure
Branding
:
Outer Space
:
Ontario
Design Directions
Cinnamon Projects
Series 01, a new range of oils and incense by branding agency Cinnamon Projects, is a case study in how to create products and services that deligh...
Cinnamon Projects
:
Incense
:
Series 01
Design Directions
Nordea Markets
Design studio Snask revitalises an investment bank’s identity with a contemporary and playful rebrand.
Nordea Markets
:
Snask
:
Bank
News
Mastercard enters the world of pop music
Merry Go Round is the first single from the global payments company’s forthcoming 12-track album.
Finance
:
Media
:
Branding
Big Ideas
Oxford Street unveils rebranded identity
Oxford Street unveils rebranded identity
Branding
:
London Fahion Week
:
British Retail
Design Directions
Pliable Playscapes
Inspired by Generation Zalpha’s productivity, an energetic and assertive visual language is emerging that reflects their can-do attitude and capaci...
Youth
:
Branding
:
Media
News
Clothes talk: IOU Project puts the word out
Clothes talk: IOU Project puts the word out
Branding
:
Conversation
:
Storytelling
News
Finger lickin’ good: Soft drink brand releases nail colour range
Finger lickin’ good: Soft drink brand releases nail colour range
Cosmetics
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Nails Inc
:
Coke
News
Hack it better: Fixperts breaks the design mould
Hack it better: Fixperts breaks the design mould
Branding
:
Hackable
:
Just Nots
News
Joonbyrd embraces affective wellness with nostalgic design
Joonbyrd partnered with design studio Almighty to craft a brand identity that balances credibility with a playful, immersive experience.
Health & Wellness
:
Design
:
Advertising & Branding
News
Symbiotic relationship: Hotel has local benefits
Symbiotic relationship: Hotel has local benefits
Branding
:
Travellers
:
Vacation
News
New year, new you: Website keeps track of promises
New year, new you: Website keeps track of promises
Branding
:
Resolutions
:
New Year
Micro Trends
Post-language Typography
The design world is drawing inspiration from bilingual environments to propose alphabets that transcend traditional type.
Typography
:
Langugae
:
Graphics
Viewpoints
Can AI Generate Emotionally Driven Brands?
Artificial intelligence is learning to read and copy human emotions, but while AI can mimic, it can't experience emotions firsthand.
AI
:
Advertising
:
Society
Micro Trends
The Vagina Reconsidered
A wave of straight-talking, chemical-free and design-savvy brands are challenging the taboo around feminine hygiene.
Beauty
:
Wellness
:
Branding
News
Brands destigmatise feminine hygiene
A wave of straight-talking, chemical-free and design-savvy brands are challenging the taboo around feminine hygiene.
Beauty
:
Wellness
:
Branding
News
Landor turns to sonic and AI-powered services with new rebranding
Branding agency Landor & Fitch, a WPP subsidiary, has undergone a comprehensive rebranding, unveiling its new identity as Landor in November 2023.
Design
:
Sustainability
:
Drink
News
Be bra-zen
Global – Uniqlo’s latest ad for its wireless bra is a quirky, dance-focused spot that moves away from the typically sexualised presentation of lin...
Uniqlo
:
Bare-It-All Branding
:
Lingerie
Viewpoints
Reframing Ageing
Jacynth Bassett, founder and CEO of global consultancy, community and campaign Ageism Is Never In Style, sits down with The Future Laboratory co-fo...
Ageing
:
Marketing
:
Branding
News
Koto NYC weaves humanity into Uniqode’s digital-first brand identity
Design agency Koto NYC has reimagined QR code management platform Uniqode’s brand identity.
Design
:
Technology
:
Branding
Micro Trends
Fiction Branding
Fiction Branding
Wonka Bar
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Nestle
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7-Eleven
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