'Branding'

Hometree injects much-needed colour into energy conservation

Daily Signals

Hometree injects much-needed colour into energy conservation

Energy service provider Hometree has rebranded in an attempt to brighten up the energy conservation market.
Sustainability : Advertising & Branding : Design
Workplays

Design Directions

Workplays

No longer playing it safe, designers are beginning to challenge the typically sober and serious visual language used in the workplace and employm...
Employment : Branding : The Studio
Intuit Mailchimp enters Design Museum to question the future of emails

Daily Signals

Intuit Mailchimp enters Design Museum to question the future of emails

London’s Design Museum unveiled its immersive exhibition, Email is Dead, in collaboration with Intuit Mailchimp, the email and marketing automation...
Design : Technology : Society
Cannes Lions 2024 daily recap: Re-evaluating the power of brands

Daily Signals

Cannes Lions 2024 daily recap: Re-evaluating the power of brands

At the 2023 edition of Cannes Lions, marketing professor Scott Galloway proclaimed: ‘The era of brand is over.’ This sweeping statement became the ...
Cannes Lions 2024 : Cannes Lions : Advertising
Coconut Cult gets a surreal makeover to match its radical mission

Daily Signals

Coconut Cult gets a surreal makeover to match its radical mission

Probiotic brand Coconut Cult is redefining the food-as-medicine movement with its fermented coconut yoghurt, celebrated for its unique taste and gu...
Food & Drink : Design : Health And Wellness
Nordea Markets

Design Directions

Nordea Markets

Design studio Snask revitalises an investment bank’s identity with a contemporary and playful rebrand.
Nordea Markets : Snask : Bank
Sephora and Lady Gaga reframe beauty through belonging

Daily Signals

Sephora and Lady Gaga reframe beauty through belonging

Sephora has unveiled a campaign with Haus Labs by Lady Gaga, spotlighting beauty as a force for belonging and self-acceptance.
Sephora : Beauty : Inclusivity
Mastercard enters the world of pop music

Daily Signals

Mastercard enters the world of pop music

Merry Go Round is the first single from the global payments company’s forthcoming 12-track album.
Finance : Media : Branding
Oxford Street unveils rebranded identity

Big Ideas

Oxford Street unveils rebranded identity

Oxford Street unveils rebranded identity
Branding : London Fahion Week : British Retail
Pliable Playscapes

Design Directions

Pliable Playscapes

Inspired by Generation Zalpha’s productivity, an energetic and assertive visual language is emerging that reflects their can-do attitude and capaci...
Youth : Branding : Media
Clothes talk: IOU Project puts the word out

Daily Signals

Clothes talk: IOU Project puts the word out

Clothes talk: IOU Project puts the word out
Branding : Conversation : Storytelling
Finger lickin’ good: Soft drink brand releases nail colour range

Daily Signals

Finger lickin’ good: Soft drink brand releases nail colour range

Finger lickin’ good: Soft drink brand releases nail colour range
Cosmetics : Nails Inc : Coke
Stanley 1913 and Lionel Messi unite for a drinkware collaboration

Daily Signals

Stanley 1913 and Lionel Messi unite for a drinkware collaboration

Lifestyle drinkware brand Stanley 1913 has teamed up with football legend Lionel Messi for an exclusive, multi-year partnership that blends perform...
Sports & Leisure : Society : Food & Drink
Hack it better: Fixperts breaks the design mould

Daily Signals

Hack it better: Fixperts breaks the design mould

Hack it better: Fixperts breaks the design mould
Branding : Hackable : Just Nots
Human by Design

Design Directions

Human by Design

As flawless, AI-generated aesthetics spread across industries, human-made content is gaining value. Meet the creatives embracing messy, nostalgic a...
Design : Branding : Advertising
Airbnb includes whole of Sweden in its listings

Daily Signals

Airbnb includes whole of Sweden in its listings

Sweden ­– The project is part of a collaboration with communications company Visit Sweden.
Branding : Digital : Travel
What is a brand without its packaging?

Daily Signals

What is a brand without its packaging?

UK – As of 21 May 2017, cigarettes and rolling tobacco will be housed inside unbranded, olive green-coloured packaging.
Advertising : Branding : Food
Multi-campaign concepts

Big Ideas

Multi-campaign concepts

Global – Prada has unveiled Prada 365, its new multi-faceted advertising concept.
Prada 365 : Prada : Branding
Blast off: Coffee brand starts new adventure

Daily Signals

Blast off: Coffee brand starts new adventure

Blast off: Coffee brand starts new adventure
Branding : Outer Space : Ontario
Cinnamon Projects

Design Directions

Cinnamon Projects

Series 01, a new range of oils and incense by branding agency Cinnamon Projects, is a case study in how to create products and services that deligh...
Cinnamon Projects : Incense : Series 01
Joonbyrd embraces affective wellness with nostalgic design

Daily Signals

Joonbyrd embraces affective wellness with nostalgic design

Joonbyrd partnered with design studio Almighty to craft a brand identity that balances credibility with a playful, immersive experience.
Health & Wellness : Design : Advertising & Branding
Symbiotic relationship: Hotel has local benefits

Daily Signals

Symbiotic relationship: Hotel has local benefits

Symbiotic relationship: Hotel has local benefits
Branding : Travellers : Vacation
Lululemon taps into civic fandom with Lewis Hamilton partnership

Daily Signals

Lululemon taps into civic fandom with Lewis Hamilton partnership

Lululemon has unveiled Formula 1 champion Lewis Hamilton as its latest global brand ambassador, marking a strategic evolution in the brand’s approa...
Fashion : Sports : Social Impact
New year, new you: Website keeps track of promises

Daily Signals

New year, new you: Website keeps track of promises

New year, new you: Website keeps track of promises
Branding : Resolutions : New Year
​Post-language Typography

Micro Trends

​Post-language Typography

The design world is drawing inspiration from bilingual environments to propose alphabets that transcend traditional type.
Typography : Langugae : Graphics
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