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'Branding'
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Buzzword branding
Sweden – A campaign by public transport company Västtrafik uses automotive advertising clichés to examine the future of mobility.
Automotive
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Advertising
:
The Sharing Economy
News
Branding bacteria
San Francisco – Nerd has upgraded its branding to better communicate the properties of its personalised skincare products.
Microbiome
:
Skincare
:
Mybiome
Design Directions
Anagrama: branding
Anagrama: branding
Food
:
New Luxury Millennials
:
Graphic Design
News
Taco Bell's playful campaign hides cuss words in plain sight
Taco Bell is serving up a spicy twist on traditional advertising with its latest UK campaign by mixing a reference to a cuss word and its famous Ta...
Design
:
Branding
:
Adversiting
News
Food marketplace Gustini rebrands with nostalgically Italian identity
Global brand and digital studio Koto has brought a taste of Italy to the digital fore with the unveiling of a fresh identity and a revamped e-shop ...
Food & Drink
:
Design
:
Advertising & Branding
News
Speedo reclaims its spot in swimwear with new campaign
Speedo has unveiled Go Full Speedo, a global campaign to mark the brand’s relaunch during an Olympic year.
Sport
:
Heritage
:
Fashion
News
Saintly rebrands toilet hygiene with Renaissance-inspired identity
Toilet care brand Saintly is taking a bold step into taboo-breaking territory with a Renaissance-inspired rebrand that upgrades the humble flushabl...
Design
:
Branding
:
Advertising
News
Mubi’s messaging app counters communication fatigue
The film streaming service has launched Mubi Remix, allowing film fans to send video messages using movie clips.
Entertainment
:
Marketing
:
Media
News
A nightclub rebrand that draws on emotion
Studio Moross has rebranded The Warehouse Project nightclub as it prepares to open its new venue in a disused railway depot.
Entertainment
:
Branding
:
Leisure
News
Elemental cuisine
UK – Quartz company Caesarstone has collaborated with food design studio Arabeschi di Latte to create a conceptual cookbook.
Caeserstone
:
Arabeschi Di Latte
:
Food
News
Between the lines
Oslo – Design agency Anti has created a visual identity for Barcode, Norway’s largest building project.
Anti
:
Barcode
:
Placemaking
News
Seal of heritage: Bathtub gin soaks up the past
Seal of heritage: Bathtub gin soaks up the past
Branding
:
Cornelius Ampleforth
:
Bathtub
News
Greenpeace’s horror film-inspired campaign focuses on climate change villains
Staged like a spooky horror film, the latest ad campaign for Greenpeace uses humour to portray the chilling implications of three main environmenta...
Sustainability
:
Advertising
:
Branding
News
Haeckels reimagines bio-positive skin and homewares
The company is introducing a line of clinically backed skincare designed around the microbiome, along with a timeless homeware collection.
Beauty
:
Retail
:
Branding
News
This floating church connects communities
Architecture studio Denizen Works has redesigned a narrowboat as a mobile religious space for the local community in east London.
Religion
:
Faith
:
Belief
News
Rebranding pharmaceuticals for China’s young singles
Serviceplan has transformed a classic anti-itching cream into unisex lipsticks for the country’s Generation Z
Beauty
:
Health And Wellness
:
Branding
News
Petal offers credit for low-income citizens
Petal hopes to solve the catch-22 situation of applying for a credit card with no credit score.
Finance
:
FinTech
:
Security
News
McCann’s comic aims to reduce recruitment bias
London – While much attention has recently been paid to the ways in which AI is starting to help recruiters remove bias from the hiring pr...
Workplace
:
Branding
:
Recruitment
News
Fast fusion
Chicago – Graphic design studio Franklyn has created a transnational visual identity for Korean-Polish restaurant Kimski.
Kimski
:
Branding
:
New Bricolage Living
News
Preview: Recycling Rebranded
Brands are creating marketing campaigns that assert their commitment to the fight against waste.
Recycling
:
H&M
:
Branding
News
Clean break: Packaging rebranded for personal care range
Leeds – Stephenson Personal Care has been given a boost with new packaging that shows off its soap-making ingredients.
Soaps
:
Stephenson Personal Care
:
Rebuilt Heritage
News
Hitting the source: Water brand keeps it local
Hitting the source: Water brand keeps it local
Branding
:
Identity
:
Visual
News
On Target: US stores inspire specialist offer
On Target: US stores inspire specialist offer
Branding
:
Interior Decoration
:
Pub
News
The Works introduces trust marks to distinguish AI from human work
Creative agency The Works, a division of Capgemini, has launched trust marks to indicate the role of generative AI and human skills in their creati...
AI
:
Media & Technology
:
Advertising
News
Thought-starter: What do cleaning influencers mean for brands?
A new wave of design-led start-ups with eco-credentials, in tandem with the rise of glossy influencers has afforded cleaning a more mindful identit...
Health
:
Cleaning
:
Wellness
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