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Design Directions
Human by Design
As flawless, AI-generated aesthetics spread across industries, human-made content is gaining value. Meet the creatives embracing messy, nostalgic a...
Design
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Branding
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Advertising
News
Lululemon taps into civic fandom with Lewis Hamilton partnership
Lululemon has unveiled Formula 1 champion Lewis Hamilton as its latest global brand ambassador, marking a strategic evolution in the brand’s approa...
Fashion
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Sports
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Social Impact
News
Stanley 1913 and Lionel Messi unite for a drinkware collaboration
Lifestyle drinkware brand Stanley 1913 has teamed up with football legend Lionel Messi for an exclusive, multi-year partnership that blends perform...
Sports & Leisure
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Society
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Food & Drink
News
Hack it better: Fixperts breaks the design mould
Hack it better: Fixperts breaks the design mould
Branding
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Hackable
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Just Nots
News
Joonbyrd embraces affective wellness with nostalgic design
Joonbyrd partnered with design studio Almighty to craft a brand identity that balances credibility with a playful, immersive experience.
Health & Wellness
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Design
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Advertising & Branding
News
Symbiotic relationship: Hotel has local benefits
Symbiotic relationship: Hotel has local benefits
Branding
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Travellers
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Vacation
News
New year, new you: Website keeps track of promises
New year, new you: Website keeps track of promises
Branding
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Resolutions
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New Year
Micro Trends
Post-language Typography
The design world is drawing inspiration from bilingual environments to propose alphabets that transcend traditional type.
Typography
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Langugae
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Graphics
Viewpoints
Can AI Generate Emotionally Driven Brands?
Artificial intelligence is learning to read and copy human emotions, but while AI can mimic, it can't experience emotions firsthand.
AI
:
Advertising
:
Society
Micro Trends
The Vagina Reconsidered
A wave of straight-talking, chemical-free and design-savvy brands are challenging the taboo around feminine hygiene.
Beauty
:
Wellness
:
Branding
News
Brands destigmatise feminine hygiene
A wave of straight-talking, chemical-free and design-savvy brands are challenging the taboo around feminine hygiene.
Beauty
:
Wellness
:
Branding
News
Landor turns to sonic and AI-powered services with new rebranding
Branding agency Landor & Fitch, a WPP subsidiary, has undergone a comprehensive rebranding, unveiling its new identity as Landor in November 2023.
Design
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Sustainability
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Drink
News
Be bra-zen
Global – Uniqlo’s latest ad for its wireless bra is a quirky, dance-focused spot that moves away from the typically sexualised presentation of lin...
Uniqlo
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Bare-It-All Branding
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Lingerie
News
Koto NYC weaves humanity into Uniqode’s digital-first brand identity
Design agency Koto NYC has reimagined QR code management platform Uniqode’s brand identity.
Design
:
Technology
:
Branding
News
New Forest’s rebranding turns tourists into custodians
Studio Glass has unveiled a new brand identity for The New Forest that weaves local stories, seasonal colour palettes and community voices into a s...
Design
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Branding
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Advertising
Micro Trends
Fiction Branding
Fiction Branding
Wonka Bar
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Nestle
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7-Eleven
News
Buzzword branding
Sweden – A campaign by public transport company Västtrafik uses automotive advertising clichés to examine the future of mobility.
Automotive
:
Advertising
:
The Sharing Economy
Viewpoints
Reframing Ageing
Jacynth Bassett, founder and CEO of global consultancy, community and campaign Ageism Is Never In Style, sits down with The Future Laboratory co-fo...
Ageing
:
Marketing
:
Branding
News
Branding bacteria
San Francisco – Nerd has upgraded its branding to better communicate the properties of its personalised skincare products.
Microbiome
:
Skincare
:
Mybiome
Design Directions
Anagrama: branding
Anagrama: branding
Food
:
New Luxury Millennials
:
Graphic Design
News
Alzheimer’s awareness ad turns the loading icon into a metaphor for memory loss
Alzheimer Foundation’s latest campaign harnesses a universally frustrating digital metaphor – the buffering or loading icon – to evoke the heartbre...
Advertising
:
Health
:
Alzheimer's
News
Food marketplace Gustini rebrands with nostalgically Italian identity
Global brand and digital studio Koto has brought a taste of Italy to the digital fore with the unveiling of a fresh identity and a revamped e-shop ...
Food & Drink
:
Design
:
Advertising & Branding
News
Taco Bell's playful campaign hides cuss words in plain sight
Taco Bell is serving up a spicy twist on traditional advertising with its latest UK campaign by mixing a reference to a cuss word and its famous Ta...
Design
:
Branding
:
Adversiting
News
Mubi’s messaging app counters communication fatigue
The film streaming service has launched Mubi Remix, allowing film fans to send video messages using movie clips.
Entertainment
:
Marketing
:
Media
News
A nightclub rebrand that draws on emotion
Studio Moross has rebranded The Warehouse Project nightclub as it prepares to open its new venue in a disused railway depot.
Entertainment
:
Branding
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Leisure
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