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'Branding'
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Most Recent
Daily Signals
Lululemon taps into civic fandom with Lewis Hamilton partnership
Lululemon has unveiled Formula 1 champion Lewis Hamilton as its latest global brand ambassador, marking a strategic evolution in the brand’s approa...
Fashion
:
Sports
:
Social Impact
Daily Signals
Stanley 1913 and Lionel Messi unite for a drinkware collaboration
Lifestyle drinkware brand Stanley 1913 has teamed up with football legend Lionel Messi for an exclusive, multi-year partnership that blends perform...
Sports & Leisure
:
Society
:
Food & Drink
Daily Signals
Hack it better: Fixperts breaks the design mould
Hack it better: Fixperts breaks the design mould
Branding
:
Hackable
:
Just Nots
Daily Signals
Airbnb includes whole of Sweden in its listings
Sweden – The project is part of a collaboration with communications company Visit Sweden.
Branding
:
Digital
:
Travel
Daily Signals
What is a brand without its packaging?
UK – As of 21 May 2017, cigarettes and rolling tobacco will be housed inside unbranded, olive green-coloured packaging.
Advertising
:
Branding
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Food
Big Ideas
Multi-campaign concepts
Global – Prada has unveiled Prada 365, its new multi-faceted advertising concept.
Prada 365
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Prada
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Branding
Daily Signals
Blast off: Coffee brand starts new adventure
Blast off: Coffee brand starts new adventure
Branding
:
Outer Space
:
Ontario
Design Directions
Cinnamon Projects
Series 01, a new range of oils and incense by branding agency Cinnamon Projects, is a case study in how to create products and services that deligh...
Cinnamon Projects
:
Incense
:
Series 01
Daily Signals
Joonbyrd embraces affective wellness with nostalgic design
Joonbyrd partnered with design studio Almighty to craft a brand identity that balances credibility with a playful, immersive experience.
Health & Wellness
:
Design
:
Advertising & Branding
Daily Signals
Symbiotic relationship: Hotel has local benefits
Symbiotic relationship: Hotel has local benefits
Branding
:
Travellers
:
Vacation
Daily Signals
New year, new you: Website keeps track of promises
New year, new you: Website keeps track of promises
Branding
:
Resolutions
:
New Year
Micro Trends
Post-language Typography
The design world is drawing inspiration from bilingual environments to propose alphabets that transcend traditional type.
Typography
:
Langugae
:
Graphics
Viewpoints
Can AI Generate Emotionally Driven Brands?
Artificial intelligence is learning to read and copy human emotions, but while AI can mimic, it can't experience emotions firsthand.
AI
:
Advertising
:
Society
Daily Signals
Landor turns to sonic and AI-powered services with new rebranding
Branding agency Landor & Fitch, a WPP subsidiary, has undergone a comprehensive rebranding, unveiling its new identity as Landor in November 2023.
Design
:
Sustainability
:
Drink
Daily Signals
Be bra-zen
Global – Uniqlo’s latest ad for its wireless bra is a quirky, dance-focused spot that moves away from the typically sexualised presentation of lin...
Uniqlo
:
Bare-It-All Branding
:
Lingerie
Daily Signals
Branding bacteria
San Francisco – Nerd has upgraded its branding to better communicate the properties of its personalised skincare products.
Microbiome
:
Skincare
:
Mybiome
Design Directions
Anagrama: branding
Anagrama: branding
Food
:
New Luxury Millennials
:
Graphic Design
Daily Signals
New Forest’s rebranding turns tourists into custodians
Studio Glass has unveiled a new brand identity for The New Forest that weaves local stories, seasonal colour palettes and community voices into a s...
Design
:
Branding
:
Advertising
Micro Trends
The Vagina Reconsidered
A wave of straight-talking, chemical-free and design-savvy brands are challenging the taboo around feminine hygiene.
Beauty
:
Wellness
:
Branding
Daily Signals
Brands destigmatise feminine hygiene
A wave of straight-talking, chemical-free and design-savvy brands are challenging the taboo around feminine hygiene.
Beauty
:
Wellness
:
Branding
Micro Trends
Fiction Branding
Fiction Branding
Wonka Bar
:
Nestle
:
7-Eleven
Daily Signals
Buzzword branding
Sweden – A campaign by public transport company Västtrafik uses automotive advertising clichés to examine the future of mobility.
Automotive
:
Advertising
:
The Sharing Economy
Viewpoints
Reframing Ageing
Jacynth Bassett, founder and CEO of global consultancy, community and campaign Ageism Is Never In Style, sits down with The Future Laboratory co-fo...
Ageing
:
Marketing
:
Branding
Daily Signals
Koto NYC weaves humanity into Uniqode’s digital-first brand identity
Design agency Koto NYC has reimagined QR code management platform Uniqode’s brand identity.
Design
:
Technology
:
Branding
Daily Signals
Food marketplace Gustini rebrands with nostalgically Italian identity
Global brand and digital studio Koto has brought a taste of Italy to the digital fore with the unveiling of a fresh identity and a revamped e-shop ...
Food & Drink
:
Design
:
Advertising & Branding
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