'Branding'

Oxford Street unveils rebranded identity

Big Ideas

Oxford Street unveils rebranded identity

Oxford Street unveils rebranded identity
Branding : London Fahion Week : British Retail
Pliable Playscapes

Design Directions

Pliable Playscapes

Inspired by Generation Zalpha’s productivity, an energetic and assertive visual language is emerging that reflects their can-do attitude and capaci...
Youth : Branding : Media
Clothes talk: IOU Project puts the word out

Daily Signals

Clothes talk: IOU Project puts the word out

Clothes talk: IOU Project puts the word out
Branding : Conversation : Storytelling
Finger lickin’ good: Soft drink brand releases nail colour range

Daily Signals

Finger lickin’ good: Soft drink brand releases nail colour range

Finger lickin’ good: Soft drink brand releases nail colour range
Cosmetics : Nails Inc : Coke
Stanley 1913 and Lionel Messi unite for a drinkware collaboration

Daily Signals

Stanley 1913 and Lionel Messi unite for a drinkware collaboration

Lifestyle drinkware brand Stanley 1913 has teamed up with football legend Lionel Messi for an exclusive, multi-year partnership that blends perform...
Sports & Leisure : Society : Food & Drink
Hack it better: Fixperts breaks the design mould

Daily Signals

Hack it better: Fixperts breaks the design mould

Hack it better: Fixperts breaks the design mould
Branding : Hackable : Just Nots
Airbnb includes whole of Sweden in its listings

Daily Signals

Airbnb includes whole of Sweden in its listings

Sweden ­– The project is part of a collaboration with communications company Visit Sweden.
Branding : Digital : Travel
What is a brand without its packaging?

Daily Signals

What is a brand without its packaging?

UK – As of 21 May 2017, cigarettes and rolling tobacco will be housed inside unbranded, olive green-coloured packaging.
Advertising : Branding : Food
Multi-campaign concepts

Big Ideas

Multi-campaign concepts

Global – Prada has unveiled Prada 365, its new multi-faceted advertising concept.
Prada 365 : Prada : Branding
Blast off: Coffee brand starts new adventure

Daily Signals

Blast off: Coffee brand starts new adventure

Blast off: Coffee brand starts new adventure
Branding : Outer Space : Ontario
Cinnamon Projects

Design Directions

Cinnamon Projects

Series 01, a new range of oils and incense by branding agency Cinnamon Projects, is a case study in how to create products and services that deligh...
Cinnamon Projects : Incense : Series 01
Joonbyrd embraces affective wellness with nostalgic design

Daily Signals

Joonbyrd embraces affective wellness with nostalgic design

Joonbyrd partnered with design studio Almighty to craft a brand identity that balances credibility with a playful, immersive experience.
Health & Wellness : Design : Advertising & Branding
Symbiotic relationship: Hotel has local benefits

Daily Signals

Symbiotic relationship: Hotel has local benefits

Symbiotic relationship: Hotel has local benefits
Branding : Travellers : Vacation
Lululemon taps into civic fandom with Lewis Hamilton partnership

Daily Signals

Lululemon taps into civic fandom with Lewis Hamilton partnership

Lululemon has unveiled Formula 1 champion Lewis Hamilton as its latest global brand ambassador, marking a strategic evolution in the brand’s approa...
Fashion : Sports : Social Impact
Johnnie Walker rewrites Keep Walking for the individualist age

Daily Signals

Johnnie Walker rewrites Keep Walking for the individualist age

Diageo-owned whisky brand Johnnie Walker is updating its iconic Keep Walking platform to focus on personal expression over collective milestones, r...
Drink : Design : Branding
New year, new you: Website keeps track of promises

Daily Signals

New year, new you: Website keeps track of promises

New year, new you: Website keeps track of promises
Branding : Resolutions : New Year
​Post-language Typography

Micro Trends

​Post-language Typography

The design world is drawing inspiration from bilingual environments to propose alphabets that transcend traditional type.
Typography : Langugae : Graphics
Can AI Generate Emotionally Driven Brands?

Viewpoints

Can AI Generate Emotionally Driven Brands?

Artificial intelligence is learning to read and copy human emotions, but while AI can mimic, it can't experience emotions firsthand.
AI : Advertising : Society
Landor turns to sonic and AI-powered services with new rebranding

Daily Signals

Landor turns to sonic and AI-powered services with new rebranding

Branding agency Landor & Fitch, a WPP subsidiary, has undergone a comprehensive rebranding, unveiling its new identity as Landor in November 2023.
Design : Sustainability : Drink
Be bra-zen

Daily Signals

Be bra-zen

Global – Uniqlo’s latest ad for its wireless bra is a quirky, dance-focused spot that moves away from the typically sexualised presentation of lin...
Uniqlo : Bare-It-All Branding : Lingerie
Branding bacteria

Daily Signals

Branding bacteria

San Francisco – Nerd has upgraded its branding to better communicate the properties of its personalised skincare products.
Microbiome : Skincare : Mybiome
Anagrama: branding

Design Directions

Anagrama: branding

Anagrama: branding
Food : New Luxury Millennials : Graphic Design
New Forest’s rebranding turns tourists into custodians

Daily Signals

New Forest’s rebranding turns tourists into custodians

Studio Glass has unveiled a new brand identity for The New Forest that weaves local stories, seasonal colour palettes and community voices into a s...
Design : Branding : Advertising
The Vagina Reconsidered

Micro Trends

The Vagina Reconsidered

A wave of straight-talking, chemical-free and design-savvy brands are challenging the taboo around feminine hygiene.
Beauty : Wellness : Branding
Brands destigmatise feminine hygiene

Daily Signals

Brands destigmatise feminine hygiene

A wave of straight-talking, chemical-free and design-savvy brands are challenging the taboo around feminine hygiene.
Beauty : Wellness : Branding
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