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Scott Galloway : Mobile luxury for New Millennials
L2 founder Scott Galloway talks about mobile luxury for New Millennials.
L2
:
Scott Galloway
:
New Millennials
Micro Trends
Mood Retail
The act of browsing has been given a new twist as retailers tailor their offers to people’s personal moods.
Uniqlo
:
Mood
:
Bentley
Markets
Polarity Paradox Retail
From 5:2 diets and splurging and saving to bingeing on box sets before embarking on a digital detox, consumers are making sense of their lives by...
Binge Culture
:
Diets
:
Dystopia
Big Ideas
City brands need to work harder at their image
City brands need to work harder at their image
Cities
:
Brands
:
Personality
Daily Signals
Air China’s gourmet in-flight food and other stories
In today’s daily digest: Turing, Air China, Morrisons, Ikea, connecting with consumers outside of London and building around Amazon’s infrastructure.
Food
:
Travel
:
Retail
Big Ideas
Cosmoprof Worldwide Bologna 2017: Part 1
In its 50th year, Cosmoprof launched new areas dedicated to masstige products and multicultural beauty, showing how much the exhibition has change...
Cosmoprof
:
Beauty
:
Cosmoprof 2017
Big Ideas
Youth Marketing Strategy NYC 2016: Review
At the latest Youth Marketing Strategy (YMS) NYC show, youth culture experts spoke about the importance of experiences, authenticity and community-...
YMS NYC
:
Gen Viz
:
Anti-Authenticity
Micro Trends
New Football
Changing attitudes in British football are being reflected in the language, tone and content that brands are using to target sport fans. Companies ...
Sport
:
Premier League
:
Journals
Big Ideas
Localise to Survive
The third report in our Rebranding Sustainability series looks at how localisation can become a powerful marketing tool and a meaningful sustainabi...
Retail
:
Sustainability
:
Luxury
Micro Trends
Future Forecast 2025: Luxury
Luxury brands are using cultural heritage, craftsmanship and entertainment to foster strong relationships with their consumers, while the rising du...
Luxury
:
Sustainability
:
Technology
Big Ideas
Brand Innovation Debrief: Elf Beauty
In 2023, Elf Beauty secured its position as Gen Z’s cosmetics brand of choice. From duping Dior to capitalising on Jennifer Coolidge’s rebounded ce...
Beauty
:
Gen Z
:
E.l.f Beauty
Big Ideas
FT Business of Luxury conference overview
Vienna – The Financial Times held its 2013 Business of Luxury Summit on 2–4 June in the suitably opulent setting of the Palais Liechtenstein in Vie...
China
:
Milennials
:
Russian
Big Ideas
Three Key Takeaways From NRF 2025: Retail’s Big Show
Retail leaders unpacked the next wave of consumer behaviour, brand building and ownership models during NRF 2025: Retail’s Big Show. Here’s everyth...
Retail
:
Fashion
:
Global Events
Daily Signals
Automotive design drives Bentley’s residences
Car retailer Bentley is opening its first branded residential tower in Miami, translating automotive design into a liveable environment.
Travel
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Hospitality
:
Mobility
Daily Signals
Stat: Apps present purchasing barriers for shoppers
The requirement to instal retail apps for transactions often represents a pain point for consumers, with many choosing to forego purchases altogether.
Stat
:
App
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Mobile
Daily Signals
Stat: Thai consumers opt for preventative supplements
According to research by Mintel, Thai shoppers are using vitamins, minerals and supplements (VMS) to meet various health concerns.
Stat
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Statistic
:
Health And Wellness
Daily Signals
Feets’ foot masks encourage male self-care
Feets is a new brand that encourages men to take better care of their feet.
Health
:
Wellness
:
Beauty
Daily Signals
Stat: Chinese shoppers could snub US goods on Singles’ Day
AlixPartners’ annual Eastern Promise online survey suggests that local brands will dominate this year’s Singles’ Day, with 66% of consumers indicat...
Retail
:
Localism
:
China
Daily Signals
Coca-Cola’s public service advert features no products
Coca-Cola is seeking to raise awareness of the medical profession in China with its short film, Half and Half.
Society
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Drink
:
Retail
Daily Signals
Stat: The 2020s will be the Chinese Decade for luxury
Research by Équité predicts that by 2030, China could account for 50% of the global luxury market.
Luxury
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Covid-19
:
Coronavirus
Daily Signals
East meets west for Farfetch’s influencer strategy
Farfetch is pairing British designers with Chinese influencers as a way of boosting sales in the region.
Retail
:
Technology
:
Digital Fashion
Daily Signals
Stat: UK fathers take on more childcare during lockdown
New research suggests that fathers are taking on more childcare and housework during lockdown, although most of it is still being done by mothers.
Society
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Parenting
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Covid-19
Daily Signals
Covid-19: Why this bookshop is now a travel agent
With its bookstore and café closed, Wild Detectives is positioning its range of books as immersive travel experiences.
Retail
:
Hospitality
:
Travel
Viewpoints
Re-imagining hype: post-Covid menswear mindsets
The current pandemic is driving street and menswear aficionados to re-evaluate their relationship with luxury and clout, amplifying a future of w...
Fashion
:
Luxury
:
Covid-19
Daily Signals
Stat: Lockdown boosts live-stream retail in China
According to research by Taobao Live, Alibaba Group’s dedicated live-streaming channel has continued to grow during the Covid-19 pandemic.
Covid-19
:
Coronavirus
:
Retail
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