LS:N Global

News

Discuss: The productivity paradox of self-isolation

Penned by foresight writer Abi Buller, our most-read Opinion piece in recent weeks questions whether brands spouting self-improvement and productiv...

News

Guide Beauty enhances the usability of make-up

Guide Beauty is an adaptive make-up brand designed for people with Parkinson’s disease.

Beauty : Health : Wellness

News

Ikea’s home-brewing kit democratises fermentation

Beverage maker Læsk is launching a new DIY kombucha brand made exclusively for Ikea and developed by Danish design firm Everland.

Drink : Design : Kombucha

Big Ideas

Airbnb launches a microsite with a humanitarian focus

Global – The sharing economy platform has partnered with the International Rescue Committee to provide shelter for refugees.

Hospitality : Travel : Humanitarian

Big Ideas

Photo-verification start-up provides peace of mind

US – Some 93% of Americans suspect images they view online have been edited, according to a survey commissioned by Truepic.

Digital : Technology : Media

Big Ideas

Selective sweetness

St Louis, US – Panera Bread has announced that it will post sugar and calorie information on all of its self-service drinks.

Civic Brands : Sugar : Drinks

Big Ideas

Travel ban backlash

US – Brands are taking a stand against US President Donald Trump’s travel ban.

The Dislocated World : Backlash Brands : Starbucks

Big Ideas

Snap them all

North America – Snap Inc is dropping a limited supply of its Spectacles product in random locations across the US using automated vending machines.

Snapchat Spectacles : Geo Quests : Anti-choice Architecture

Viewpoints

Meifang Chen: The Chinese opportunity

Alibaba Group UK’s senior manager on why brands entering the Chinese market can’t afford to be tentative.

Alibaba : Chinese Consumers : E-commerce

Micro Trends

Anti-choice Architecture

Turned off by the model of mass-consumption, a new wave of luxury brands are removing excessive choice from the buying process in favour of a more ...

Stuffocation : Anti-Choice : Minimalism

Markets

Influencer Market

Influencer marketing enables brands to engage with fiercely loyal communities in an authentic and seamless way.

Influencer Market : Gen Viz : Anti-authenticity Marketing

News

Spot the difference

US – Skincare brand Clearasil admits that it knows nothing about marketing to teenagers in a campaign aimed at that very demographic.

Clearasil : Gen Viz : Anti-Authenticity

News

Shift in gear

Global – A new app from car-maker Ford features a range of mobility solutions designed to remedy some of the most common issues faced by drivers.

Ford : FordPass : Auto Market

Big Ideas

Space beer

US – An independent American brewery is launching a beer made with yeast that has been flown into space.

Beer : Space : Re-enlightenment Rising

Big Ideas

Activewear boutique opens in Manhattan blending fashion, fitness and music

Bandier, which bills itself as ‘the first fashion, fitness and music boutique’, has opened a pop-up shop in Manhattan’s Flatiron District, with a...

Bandier : Activewear : Body Temples

Big Ideas

The future of beauty personalisation is in the laboratory

British beauty consumers are turning to the science lab to create personalised beauty products. A new study by market research firm Canadean reveal...

Lab : Personalisation : Laboratory

Big Ideas

US start-up hopes to facilitate Chinese purchase of Western goods

Payment service Stripe has joined forces with China’s Alipay to make it easier for Chinese consumers to buy from Western brands.

Alipay : Stripe : Payments

Viewpoints

Graham Cove: Personalised in-store wifi

EE's director of wifi talks about how new in-store wifi services can benefit retailers.

EE : Wifi : Shopper Marketing

Viewpoints

Joshua Klein : The reputation economy

Author and technology expert Joshua Klein talks about the reputation economy.

Travel : The Reputation Economy : Joshua Klein

Big Ideas

Google plans to open physical stores in the US

Google : Bricks And Mortar : Apple

Micro Trends

Twitter Currency

Brands are offering consumers a new way to pay for goods that is virtually free. Tweeting about products to create topical content, then claiming t...

Virtual Payment : Gamification : Tweet

Big Ideas

Made in Africa: Edun+Diesel to support sustainable trade

Bono : Edun : Diesel

Big Ideas

Fit She's car marks Honda drive to attract women

Fit She’s car marks Honda drive to attract women

Automotive : Automobile : UV

Big Ideas

India luxury market to continue growing despite regulations

India : Manufactruing : Regulations

Big Ideas

Consumer Attitudes Audit (UK): Overview

Internet : Recession : Trust

'Branding' Sort By Relevance Most Recent

'Branding'
Sort By

Relevance

Most Recent