'Branding'

Scott Galloway : Mobile luxury for New Millennials

Viewpoints

Scott Galloway : Mobile luxury for New Millennials

L2 founder Scott Galloway talks about mobile luxury for New Millennials. 
L2 : Scott Galloway : New Millennials
Mood Retail

Micro Trends

Mood Retail

The act of browsing has been given a new twist as retailers tailor their offers to people’s personal moods. 
Uniqlo : Mood : Bentley
Polarity Paradox Retail

Markets

Polarity Paradox Retail

From 5:2 diets and splurging and saving to bingeing on box sets before embarking on a digital detox, consumers are making sense of their lives by...
Binge Culture : Diets : Dystopia
City brands need to work harder at their image

Big Ideas

City brands need to work harder at their image

City brands need to work harder at their image
Cities : Brands : Personality
Air China’s gourmet in-flight food and other stories

Daily Signals

Air China’s gourmet in-flight food and other stories

In today’s daily digest: Turing, Air China, Morrisons, Ikea, connecting with consumers outside of London and building around Amazon’s infrastructure.
Food : Travel : Retail
Cosmoprof Worldwide Bologna 2017: Part 1

Big Ideas

Cosmoprof Worldwide Bologna 2017: Part 1

In its 50th year, Cosmoprof launched new areas dedicated to masstige products and multicultural beauty, showing how much the exhibition has change...
Cosmoprof : Beauty : Cosmoprof 2017
Youth Marketing Strategy NYC 2016: Review

Big Ideas

Youth Marketing Strategy NYC 2016: Review

At the latest Youth Marketing Strategy (YMS) NYC show, youth culture experts spoke about the importance of experiences, authenticity and community-...
YMS NYC : Gen Viz : Anti-Authenticity
New Football

Micro Trends

New Football

Changing attitudes in British football are being reflected in the language, tone and content that brands are using to target sport fans. Companies ...
Sport : Premier League : Journals
Localise to Survive

Big Ideas

Localise to Survive

The third report in our Rebranding Sustainability series looks at how localisation can become a powerful marketing tool and a meaningful sustainabi...
Retail : Sustainability : Luxury
Future Forecast 2025: Luxury

Micro Trends

Future Forecast 2025: Luxury

Luxury brands are using cultural heritage, craftsmanship and entertainment to foster strong relationships with their consumers, while the rising du...
Luxury : Sustainability : Technology
Brand Innovation Debrief: Elf Beauty

Big Ideas

Brand Innovation Debrief: Elf Beauty

In 2023, Elf Beauty secured its position as Gen Z’s cosmetics brand of choice. From duping Dior to capitalising on Jennifer Coolidge’s rebounded ce...
Beauty : Gen Z : E.l.f Beauty
FT Business of Luxury conference overview

Big Ideas

FT Business of Luxury conference overview

Vienna – The Financial Times held its 2013 Business of Luxury Summit on 2–4 June in the suitably opulent setting of the Palais Liechtenstein in Vie...
China : Milennials : Russian
Three Key Takeaways From NRF 2025: Retail’s Big Show

Big Ideas

Three Key Takeaways From NRF 2025: Retail’s Big Show

Retail leaders unpacked the next wave of consumer behaviour, brand building and ownership models during NRF 2025: Retail’s Big Show. Here’s everyth...
Retail : Fashion : Global Events
Automotive design drives Bentley’s residences

Daily Signals

Automotive design drives Bentley’s residences

Car retailer Bentley is opening its first branded residential tower in Miami, translating automotive design into a liveable environment.
Travel : Hospitality : Mobility
Stat: Apps present purchasing barriers for shoppers

Daily Signals

Stat: Apps present purchasing barriers for shoppers

The requirement to instal retail apps for transactions often represents a pain point for consumers, with many choosing to forego purchases altogether.
Stat : App : Mobile
Stat: Thai consumers opt for preventative supplements

Daily Signals

Stat: Thai consumers opt for preventative supplements

According to research by Mintel, Thai shoppers are using vitamins, minerals and supplements (VMS) to meet various health concerns.
Stat : Statistic : Health And Wellness
Feets’ foot masks encourage male self-care

Daily Signals

Feets’ foot masks encourage male self-care

Feets is a new brand that encourages men to take better care of their feet.
Health : Wellness : Beauty
Stat: Chinese shoppers could snub US goods on Singles’ Day

Daily Signals

Stat: Chinese shoppers could snub US goods on Singles’ Day

AlixPartners’ annual Eastern Promise online survey suggests that local brands will dominate this year’s Singles’ Day, with 66% of consumers indicat...
Retail : Localism : China
Coca-Cola’s public service advert features no products

Daily Signals

Coca-Cola’s public service advert features no products

Coca-Cola is seeking to raise awareness of the medical profession in China with its short film, Half and Half.
Society : Drink : Retail
Stat: The 2020s will be the Chinese Decade for luxury

Daily Signals

Stat: The 2020s will be the Chinese Decade for luxury

Research by Équité predicts that by 2030, China could account for 50% of the global luxury market.
Luxury : Covid-19 : Coronavirus
East meets west for Farfetch’s influencer strategy

Daily Signals

East meets west for Farfetch’s influencer strategy

Farfetch is pairing British designers with Chinese influencers as a way of boosting sales in the region.
Retail : Technology : Digital Fashion
Stat: UK fathers take on more childcare during lockdown

Daily Signals

Stat: UK fathers take on more childcare during lockdown

New research suggests that fathers are taking on more childcare and housework during lockdown, although most of it is still being done by mothers.
Society : Parenting : Covid-19
Covid-19: Why this bookshop is now a travel agent

Daily Signals

Covid-19: Why this bookshop is now a travel agent

With its bookstore and café closed, Wild Detectives is positioning its range of books as immersive travel experiences.
Retail : Hospitality : Travel
Re-imagining hype: post-Covid menswear mindsets

Viewpoints

Re-imagining hype: post-Covid menswear mindsets

The current pandemic is driving street and menswear aficionados to re-evaluate their relationship with luxury and clout, amplifying a future of w...
Fashion : Luxury : Covid-19
Stat: Lockdown boosts live-stream retail in China

Daily Signals

Stat: Lockdown boosts live-stream retail in China

According to research by Taobao Live, Alibaba Group’s dedicated live-streaming channel has continued to grow during the Covid-19 pandemic.
Covid-19 : Coronavirus : Retail
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