'Branding'

Hotels can turn recession into opportunity

Big Ideas

Hotels can turn recession into opportunity

Hotels can turn recession into opportunity
Recession : World Budget & Economy Hotels Congress : Budget Hotels
New retail website fosters community spirit

Big Ideas

New retail website fosters community spirit

New retail website fosters community spirit
Mary Portas : Recession : High Street
True brew: Coffee giant launches healthy blend

Daily Signals

True brew: Coffee giant launches healthy blend

True brew: Coffee giant launches healthy blend
Nescafé : Instant : Wellness
Change and challenge ahead for the luxury industry

Big Ideas

Change and challenge ahead for the luxury industry

Change and challenge ahead for the luxury industry
IDEO : Luxury Briefing : James Ogilvy
From tv stars to brand models and exploring micro-living

Daily Signals

From tv stars to brand models and exploring micro-living

Missguided showcases its clothing on Love Island contestants, Ikea’s forthcoming collection caters for small-space living, Vivarail revolutionises ...
Fashion : Retail : Travel
Geo-marketing

Markets

Geo-marketing

As location becomes more important in social networking, a window is opening for brands to engage with consumers based on where they are. Prepare t...
Geo-fencing : Geo-tagging : LBS
Youth Marketing Strategy summit 2017

Big Ideas

Youth Marketing Strategy summit 2017

A future dominated by virtual and mixed realities, the digital rhetoric of Generation D and the importance of brands’ civic responsibility we...
​Generation Z : Youth Culture : Virtual Reality
Built by Brands

Micro Trends

Built by Brands

Built by Brands
Made-to-measure : Bespoke : British
Chinese Beauty Consumer Myths

Macro Trends

Chinese Beauty Consumer Myths

Our latest research with Hot Pot China hopes to dispel Chinese beauty myths and provide decision-makers with the knowledge and confidence to build ...
Beauty : Wellness : China
Kids’ Snack Market

Markets

Kids’ Snack Market

Functional ingredients, re-imagined childhood classics and gastro gaming innovations are shaping the future of the kids’ snack aisle.
Youth : Food&Drink : Indulgence
Open-door HQs

Micro Trends

Open-door HQs

Retailers are opening their HQs to the public, turning them into destinations for storytelling, transparency and deeper customer connections.
Retail : Transparency : Hospitality
Generation Z Luxury Market

Markets

Generation Z Luxury Market

Rigorous and savvy in their selection of brands, Generation Z’s research-led approach to luxury is set to redefine value and aspiration for the sec...
Luxury : Youth : Fashion
Today’s headlines, including Barneys moving to engage a younger demographic

Daily Signals

Today’s headlines, including Barneys moving to engage a younger demographic

In today’s daily digest: Video game Football Manger promotes inclusivity, Harrods expands its home offer and more.
Luxury : Media : Retail
Room Service Retail

Micro Trends

Room Service Retail

High street brands are collaborating with the hospitality sector to enable customers to shop without leaving their hotel room.
Hotel Retail : Room Service : Millennial Mindset
Piercing Pioneers

Micro Trends

Piercing Pioneers

Brands are modernising the coming-of-age ritual of piercing for a new generation of teenagers who are keen to experiment with their identity.
Retail : Youth : DTC
Future Trust Marks

Big Ideas

Future Trust Marks

From space-mined minerals to income-adjusted goods and branded cities, the labels that will help consumers make informed choices beyond 2030.
Retail : Artificial Intelligence : Food And Drink
Scott Galloway : Mobile luxury for New Millennials

Viewpoints

Scott Galloway : Mobile luxury for New Millennials

L2 founder Scott Galloway talks about mobile luxury for New Millennials. 
L2 : Scott Galloway : New Millennials
Air China’s gourmet in-flight food and other stories

Daily Signals

Air China’s gourmet in-flight food and other stories

In today’s daily digest: Turing, Air China, Morrisons, Ikea, connecting with consumers outside of London and building around Amazon’s infrastructure.
Food : Travel : Retail
Cosmoprof Worldwide Bologna 2017: Part 1

Big Ideas

Cosmoprof Worldwide Bologna 2017: Part 1

In its 50th year, Cosmoprof launched new areas dedicated to masstige products and multicultural beauty, showing how much the exhibition has change...
Cosmoprof : Beauty : Cosmoprof 2017
Youth Marketing Strategy NYC 2016: Review

Big Ideas

Youth Marketing Strategy NYC 2016: Review

At the latest Youth Marketing Strategy (YMS) NYC show, youth culture experts spoke about the importance of experiences, authenticity and community-...
YMS NYC : Gen Viz : Anti-Authenticity
New Football

Micro Trends

New Football

Changing attitudes in British football are being reflected in the language, tone and content that brands are using to target sport fans. Companies ...
Sport : Premier League : Journals
Mood Retail

Micro Trends

Mood Retail

The act of browsing has been given a new twist as retailers tailor their offers to people’s personal moods. 
Uniqlo : Mood : Bentley
Polarity Paradox Retail

Markets

Polarity Paradox Retail

From 5:2 diets and splurging and saving to bingeing on box sets before embarking on a digital detox, consumers are making sense of their lives by...
Binge Culture : Diets : Dystopia
City brands need to work harder at their image

Big Ideas

City brands need to work harder at their image

City brands need to work harder at their image
Cities : Brands : Personality
Future Forecast 2025: Luxury

Micro Trends

Future Forecast 2025: Luxury

Luxury brands are using cultural heritage, craftsmanship and entertainment to foster strong relationships with their consumers, while the rising du...
Luxury : Sustainability : Technology
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