'Branding'

Brand Innovation Debrief: Elf Beauty

Big Ideas

Brand Innovation Debrief: Elf Beauty

In 2023, Elf Beauty secured its position as Gen Z’s cosmetics brand of choice. From duping Dior to capitalising on Jennifer Coolidge’s rebounded ce...
Beauty : Gen Z : E.l.f Beauty
Three Key Takeaways From NRF 2025: Retail’s Big Show

Big Ideas

Three Key Takeaways From NRF 2025: Retail’s Big Show

Retail leaders unpacked the next wave of consumer behaviour, brand building and ownership models during NRF 2025: Retail’s Big Show. Here’s everyth...
Retail : Fashion : Global Events
FT Business of Luxury conference overview

Big Ideas

FT Business of Luxury conference overview

Vienna – The Financial Times held its 2013 Business of Luxury Summit on 2–4 June in the suitably opulent setting of the Palais Liechtenstein in Vie...
China : Milennials : Russian
Automotive design drives Bentley’s residences

Daily Signals

Automotive design drives Bentley’s residences

Car retailer Bentley is opening its first branded residential tower in Miami, translating automotive design into a liveable environment.
Travel : Hospitality : Mobility
Stat: Apps present purchasing barriers for shoppers

Daily Signals

Stat: Apps present purchasing barriers for shoppers

The requirement to instal retail apps for transactions often represents a pain point for consumers, with many choosing to forego purchases altogether.
Stat : App : Mobile
Stat: Thai consumers opt for preventative supplements

Daily Signals

Stat: Thai consumers opt for preventative supplements

According to research by Mintel, Thai shoppers are using vitamins, minerals and supplements (VMS) to meet various health concerns.
Stat : Statistic : Health And Wellness
Feets’ foot masks encourage male self-care

Daily Signals

Feets’ foot masks encourage male self-care

Feets is a new brand that encourages men to take better care of their feet.
Health : Wellness : Beauty
Stat: Chinese shoppers could snub US goods on Singles’ Day

Daily Signals

Stat: Chinese shoppers could snub US goods on Singles’ Day

AlixPartners’ annual Eastern Promise online survey suggests that local brands will dominate this year’s Singles’ Day, with 66% of consumers indicat...
Retail : Localism : China
Coca-Cola’s public service advert features no products

Daily Signals

Coca-Cola’s public service advert features no products

Coca-Cola is seeking to raise awareness of the medical profession in China with its short film, Half and Half.
Society : Drink : Retail
Stat: The 2020s will be the Chinese Decade for luxury

Daily Signals

Stat: The 2020s will be the Chinese Decade for luxury

Research by Équité predicts that by 2030, China could account for 50% of the global luxury market.
Luxury : Covid-19 : Coronavirus
East meets west for Farfetch’s influencer strategy

Daily Signals

East meets west for Farfetch’s influencer strategy

Farfetch is pairing British designers with Chinese influencers as a way of boosting sales in the region.
Retail : Technology : Digital Fashion
Stat: UK fathers take on more childcare during lockdown

Daily Signals

Stat: UK fathers take on more childcare during lockdown

New research suggests that fathers are taking on more childcare and housework during lockdown, although most of it is still being done by mothers.
Society : Parenting : Covid-19
Covid-19: Why this bookshop is now a travel agent

Daily Signals

Covid-19: Why this bookshop is now a travel agent

With its bookstore and café closed, Wild Detectives is positioning its range of books as immersive travel experiences.
Retail : Hospitality : Travel
Re-imagining hype: post-Covid menswear mindsets

Viewpoints

Re-imagining hype: post-Covid menswear mindsets

The current pandemic is driving street and menswear aficionados to re-evaluate their relationship with luxury and clout, amplifying a future of w...
Fashion : Luxury : Covid-19
Stat: Lockdown boosts live-stream retail in China

Daily Signals

Stat: Lockdown boosts live-stream retail in China

According to research by Taobao Live, Alibaba Group’s dedicated live-streaming channel has continued to grow during the Covid-19 pandemic.
Covid-19 : Coronavirus : Retail
Stat: The text commerce opportunity for brands

Daily Signals

Stat: The text commerce opportunity for brands

Email is no longer the optimal way to reach consumers, according to the 2020 Mobile Consumer Engagement Study by Sinch.
Retail : Technology : E-commerce
Stat: Sales grow of sustainability-marketed goods

Daily Signals

Stat: Sales grow of sustainability-marketed goods

Research from New York University’s Center for Sustainable Business (CSB) reveals shoppers aren’t just talking about wanting to shop more sustainab...
Sustainability : Retail : Stat
Stat: Consumers want food with functional benefits

Daily Signals

Stat: Consumers want food with functional benefits

Recent research by Tastewise has found that 37% of consumers are using food as tool to achieve their health goals.
Food : Technology : Health
Stat: Consumers are looking to optimise their eyes

Daily Signals

Stat: Consumers are looking to optimise their eyes

Consumer concern about the impact of always-on living, toxic materials and poor diet on their eyesight is leading to growth in the eye health suppl...
Health : Wellness : Eye Health
​Stat: Children under ten are making money from hobbies

Daily Signals

​Stat: Children under ten are making money from hobbies

One-fifth of UK children aged nine and under are making money from their hobbies.
Money
Stat: Chinese seniors find it easy to make new friends

Daily Signals

Stat: Chinese seniors find it easy to make new friends

In China, stereotypes about lonely pensioners are largely misguided, according to a study by Mintel.
Society : Lonely : Friendships
Stat: More consumers are buying vegan beauty products

Daily Signals

Stat: More consumers are buying vegan beauty products

British consumers are increasingly opting to buy vegan and cruelty-free cosmetics, according to a recent survey of 2,200 women by beauty e-commerce...
Beauty : Vegan : Sustainability
Galeries Lafayette hires influencers as salespeople

Daily Signals

Galeries Lafayette hires influencers as salespeople

The new Galeries Lafayette department store, which opened last month, has unveiled a digital-first training programme for its shop floor...
Retail : Luxury : Customer Service
Puma designs an augmented reality shoe

Daily Signals

Puma designs an augmented reality shoe

The sportswear brand has launched an augmented reality shoe called LQD Cell Origin AR, which incorporates QR codes into its design.
Fashion : Technology : Programmable Realities
Samsung’s new campaign imagines a tech utopia

Daily Signals

Samsung’s new campaign imagines a tech utopia

The technology company highlights potential breakthrough technologies in a new global campaign.
Technology : Virtual Reality : Digital
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