'Branding'

Fit She's car marks Honda drive to attract women

Big Ideas

Fit She's car marks Honda drive to attract women

Fit She’s car marks Honda drive to attract women
Automotive : Automobile : UV
India luxury market to continue growing despite regulations

Big Ideas

India luxury market to continue growing despite regulations

India luxury market to continue growing despite regulations
India : Manufactruing : Regulations
Consumer Attitudes Audit (UK): Overview

Big Ideas

Consumer Attitudes Audit (UK): Overview

Consumer Attitudes Audit (UK): Overview
Internet : Recession : Trust
Fashion brand likes new F-commerce initiative

Big Ideas

Fashion brand likes new F-commerce initiative

Fashion brand likes new F-commerce initiative
Oscar De La Renta : Diane Von Furstenburg : Cartier
Open Brands

Micro Trends

Open Brands

In an open-source world, brands are now creating platforms for consumers to behave as producers. With these new platforms, people can invent their ...
Open-source : PŒl Rodenius : Quirky.com
Apple rules in the booming global apps market

Big Ideas

Apple rules in the booming global apps market

Apple rules in the booming global apps market
Apps : Application : Smartphone
Sense of experience boosts Burberry in China

Big Ideas

Sense of experience boosts Burberry in China

Sense of experience boosts Burberry in China
Burberry : China : Beijing
Karl James : Helping brands have better conversations

Viewpoints

Karl James : Helping brands have better conversations

The Dialogue Project founder Karl James talks about helping brands have better conversations.  
Brandtocracies : The Dialogue Project : Karl James
Luxury market bounces back

Big Ideas

Luxury market bounces back

Luxury market bounces back
Luxury : China : Japan
Beauty goes digital

Big Ideas

Beauty goes digital

Beauty goes digital
E-commerce : Procter & Gamble : Max Factor
Hotels can turn recession into opportunity

Big Ideas

Hotels can turn recession into opportunity

Hotels can turn recession into opportunity
Recession : World Budget & Economy Hotels Congress : Budget Hotels
New retail website fosters community spirit

Big Ideas

New retail website fosters community spirit

New retail website fosters community spirit
Mary Portas : Recession : High Street
True brew: Coffee giant launches healthy blend

News

True brew: Coffee giant launches healthy blend

True brew: Coffee giant launches healthy blend
Green Blend : Unroasted : Antioxidants
Change and challenge ahead for the luxury industry

Big Ideas

Change and challenge ahead for the luxury industry

Change and challenge ahead for the luxury industry
IDEO : Luxury Briefing : James Ogilvy
Neo-wealth Wears

Micro Trends

Neo-wealth Wears

Luxury brands are setting their sights on the crypto elite, designing accessories that allow people to flaunt their riches in the offline world.
Luxury : Cryptocurrency : Web3
Luxury: Ulan Bator

Markets

Luxury: Ulan Bator

A small but deep pocket of mining wealth is attracting a host of the world’s luxury brands to the capital of Mongolia. And as a result, Ulan Bator ...
Ulan Bator : Mining : Zegna
New social media landscapes

Markets

New social media landscapes

Social media has reached a tipping point, and is growing up. If social media 2.0 was a rebellious playground complete with consumer cliques and bra...
Social Media : JupiterResearch : Digital Divide
Sportive Affluents

Micro Trends

Sportive Affluents

With active pursuits growing among luxurians, traditional sports are surging in popularity as brands refresh and revive sportswear for younger audi...
Luxury : Sport & Leisure : Wellness
Reclaiming Black Beauty

Markets

Reclaiming Black Beauty

Innovative black founders are authentically understanding and prioritising the requirements of black beauty consumers, pushing the beauty sector to...
Beauty : Retail : Inclusivity
The sizing revolution in e-commerce and the travel opportunities in South Africa

News

The sizing revolution in e-commerce and the travel opportunities in South Africa

AccorHotels promotes inclusive hospitality, trialling male birth control, examining a future without fast food packaging,
Retail : Wellness : Food & Drink
QR clothing labels that generate resale adverts

News

QR clothing labels that generate resale adverts

Fashion brand Samsøe Samsøe is making it easier for its customers to resell their items through an interactive clothing tag.
Retail : Sustainability : Fashion
What we can learn from the creation of digital supermodel Shudu

Viewpoints

What we can learn from the creation of digital supermodel Shudu

To create avatars that resonate with consumers, brands need to first champion diversity in their workforce.
Technology : Beauty : Fashion
Does the e-sports industry need to create new formats to enter the mainstream?

Viewpoints

Does the e-sports industry need to create new formats to enter the mainstream?

Transforming live e-sports experiences could prove key to engaging brands and consumers.
Media : Sport : Digital
Will modular design soon be mandated?

Viewpoints

Will modular design soon be mandated?

With electronics brands reluctant to invest in modular design, legislators are taking matters into their own hands.
Technology : Design : Media
Unmasking Fear

Viewpoints

Unmasking Fear

How brands are mitigating negative perceptions of pollution masks as consumers become more aware of the dangers of toxic air.
Design : Wellness : Pollution
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