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Micro Trends
Young Bibliophiles
Despite the time they spend online young people still want traditional book formats. Brands and influencers are therefore using digital channels to...
Youth
:
Reading
:
YouTube
Big Ideas
Brand Innovation Debrief: Walmart
With eyes on Gen Z consumers, a revived beauty aisle and an e-commerce strategy competing with Amazon, the 60-year-old discount department store gr...
Walmart
:
Retail Strategy
:
Gen Z
Viewpoints
Metaverse ROI: Navigating Virtual Realms for Success
Charles Hambro, CEO of Geeiq, tells LS:N Global that achieving success in the metaverse is all about setting up a strategic data-centric approach t...
Technology
:
Metaverse
:
Virtual
Daily Signals
Spotify empowers music creators in Roblox
The streaming service is inviting fans and artists to connect with each other in gaming platform Roblox.
Society
:
Media & Entertainment
:
Metaverse
Daily Signals
Virtual reality doesn’t have to be visual
Daniel Sabio’s talk explored what an audio-driven virtual reality (VR) experience for the blind could be like.
Gaming
:
Entertainment
:
Technology
Daily Signals
Another dimension: ECAL project merges the real and the virtual
France – Simon de Diesbach of École Cantonale d’Art de Lausanne (ECAL) design school has created an immersive experience that bridges the gap betwe...
OccultUs
:
Simon De Diesbach
:
ECAL University Of Art And Design Lausanne
Big Ideas
CES Review: Tablets
Tablet computing is set to be a key category in the technology market this year. At the Consumer Electronics Show (CES) in Las Vegas in January, br...
Television
:
Razer
:
Samsung
Big Ideas
Five Apps Introducing the Next Generation of Dating
Dating apps are evolving beyond the swipe, with new entries looking to align more closely with Gen Z’s relationship priorities and digital behaviou...
Youth
:
Media & Entertainment
:
Technology
Design Directions
Chris O'Shea : Interactive Design
"I want to make people play," says Chris O’Shea, who designs interactive installations for public and private clients. “I’m really interested in vi...
Interactive
:
UGC
:
Lighting
Micro Trends
NFT-ainment
The emergence of animated NFT characters is generating profit for owners through entertainment productions that bring their investments to life.
Technology
:
Media & Entertainment
:
Finance
Big Ideas
Retail Week Live 2017: Review
The Fourth Industrial Revolution, Chinese consumer mindsets and the most effective retail models were key topics at this year’s Retail Week Live.
Retail
:
Artificial Intelligence
:
China
Daily Signals
Roblox launches virtual career centre for in-game job interviews
Roblox, the metaverse game hub, has introduced a virtual company career centre on its platform, allowing prospective job candidates to participate ...
Gaming
:
Workplace
:
Employment
Daily Signals
Evenprime revamps K-beauty with an anime aesthetic
Evenprime is an American brand of skincare imbued with the nostalgic aesthetic of 1990s anime.
Beauty
:
Gaming
:
Skincare
Micro Trends
St Petersburg Safari
While Communism has left its mark on St Petersburg, buildings have been restored in recent years and are being re-appropriated as co-working space...
St Petersburg
:
Ginza Project
:
Ligovsky 50
Micro Trends
Virtually Real
Virtually Real
Avatars
:
Pixellated
:
Characters
Macro Trends
Game-Changers: The Future of Sports Fandom
By embracing new technologies, geographies and audiences, sport is becoming bigger than ever and offering valuable lessons on nurturing a new era o...
Sports & Leisure
:
Fashion
:
Pop-culture & Media
Markets
Digital parents
From quantified infants to pregnancy apps, a new wave of devices and services is making it easier to be a parent of Generation I children.
Gaming
:
Future Family
:
Wearable Tech
Viewpoints
Welcome to the post-social era
With the advent of Web 3.0, scrolling through major social media platforms will be usurped by small-scale decentralised social networks where priva...
Social Media
:
Web 0.3
:
Influencers
Markets
Virtual Accessibility Market
Virtual reality’s rise from a gaming tool to an engaging accessibility gateway is expanding the frontiers of inclusivity and opening up a playgroun...
Technology
:
Virtual Reality Market
:
VR
Daily Signals
Festival fever
London – The UK could one day have its own international gaming conference to rival E3 in Los Angeles and the Tokyo Game Show.
London Games Festival
:
Bafta Games Awards
:
Mayor Boris Johnson
Daily Signals
A game to promote self-care
Montreal – #SelfCare is a new game created as an antidote to the aggressive plotlines of many of today’s gaming titles.
Health
:
Wellness
:
Mental Health
Big Ideas
Online consumers boost Chinese games market
Online consumers boost Chinese games market
China
:
Gaming
:
Mobile
Daily Signals
Stat: Consumer spending in mobile games gathers pace
The latest Gaming Spotlight report from data.ai and IDC reveals the growing potential of in-game spending across the generations.
Youth
:
Media & Entertainment
:
Gaming
Daily Signals
Persil creates a fake video game to get kids outdoors
The latest campaign by detergent company Persil is a spoof video game designed to bring the gaming community together and encourage kids to spend m...
Youth
:
Advertising & Branding
:
Gaming
Daily Signals
Pokémon will turn sleep into game play
The creators of Pokémon GO are launching Pokémon Sleep, a game to reward good sleeping habits.
Health
:
Wellness
:
Gaming
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