'gaming'

Making the cut: Nike Barbershop pops up in Paris

Daily Signals

Making the cut: Nike Barbershop pops up in Paris

Making the cut: Nike Barbershop pops up in Paris
Advertising : Advertizing : Ads
Robo-spray: Ariel contest makes a clean break

Daily Signals

Robo-spray: Ariel contest makes a clean break

Robo-spray: Ariel contest makes a clean break
Gaming : Ketchup : Saatchi & Saatchi Stockholm
Xbox Experience update will command interest

Big Ideas

Xbox Experience update will command interest

Xbox Experience update will command interest
Gaming : YouTube : File Sharing
Metaverse Market

Markets

Metaverse Market

Expanding far beyond its gaming roots, the metaverse is becoming a youth hub in which the future of socialising, entertainment and creativity is al...
Entertainment : Gaming : Gen Alpha
The Sims inspires Moschino’s luxury capsule collection

Daily Signals

The Sims inspires Moschino’s luxury capsule collection

Moschino has partnered with Maxis, a studio of gaming company Electronic Arts, to create clothing and accessories inspired by video game f...
Fashion : Digital : Gaming
Introducing Afeela, a car with a PlayStation controller as a steering wheel

Daily Signals

Introducing Afeela, a car with a PlayStation controller as a steering wheel

At CES 2024, Sony Honda Mobility (SHM) has exhibited a prototype of Afeela, a joint automotive venture taking in-car entertainment to new levels.
Mobility : Technology : Design
Roblox believes generative AI can multiply video game creators

Daily Signals

Roblox believes generative AI can multiply video game creators

Online gaming platform Roblox has embraced generative artificial intelligence (AI) by introducing two new AI tools in February 2023 to its Roblox S...
Gaming : Media & Entertainment : Technology
Thought-starter: Should eSports players receive health protection?

Daily Signals

Thought-starter: Should eSports players receive health protection?

While the negative stigma around gaming is gradually fading, junior creative researcher Livvy Houghton examines how eSports are still some way from...
Health : Wellness : Gaming
Gaming’s therapeutic potential

Daily Signals

Gaming’s therapeutic potential

Dundee – While video games are often wrongly castigated for promoting negative behaviours, the medium has in recent years become central to the fig...
Design : Gaming : Health
Game on: Cadbury calls on fans to play more

Daily Signals

Game on: Cadbury calls on fans to play more

Game on: Cadbury calls on fans to play more
Gaming : Culture : Gamification
PlayStation takes dishes from play to plate

Daily Signals

PlayStation takes dishes from play to plate

Tapping into demands for phygital gaming experiences, the gaming brand is working with Australian restaurants and delivery platform Deliveroo to br...
Food & Drink : Media & Entertainment : Technology
Living Proof: App engages with whisky-tasters

Daily Signals

Living Proof: App engages with whisky-tasters

Minneapolis – Creative agency Zeus Jones has created an iPad app called Proof, a blind tasting game that offers a more engaging whisky-tasting expe...
Gaming : IPad : Whiskey
FaZe Clan launches influencer talent incubator

Daily Signals

FaZe Clan launches influencer talent incubator

FaZe Clan, one of the eSports industry’s most prominent organisations, is unveiling its new talent incubator, the FaZe Academy.
Youth : ESports : Society
Hong Kong Tourism imagines the city as an eSports arena

Daily Signals

Hong Kong Tourism imagines the city as an eSports arena

To celebrate the eSports and Music Festival, the city’s tourism board has released a video campaign that gamifies its streets.
Gaming : Travel : E-sports
Future Five 2025

Macro Trends

Future Five 2025

Unpacking the most important topics of tomorrow, relevant for today.
Sustainability : Longevity : Gaming
The Politics of the Avatar

Viewpoints

The Politics of the Avatar

If virtual reality is the future of social networking, should their be rules around the appearance of users?
Virtual Reality : The Sharded Self : Avatars
Five Future Paths for Metaverse Beauty

Big Ideas

Five Future Paths for Metaverse Beauty

Shifting focus from e-commerce to experience marketing, beauty firms are seizing upon the metaverse to educate, experiment and boost interaction.
Beauty : Wellness : Metaverse
Hype Beauty

Micro Trends

Hype Beauty

Beauty brands are subverting the traditional codes of beauty partnerships by aligning with new cultural communities that tap into music influencers...
Beauty : Retail : Fashion
Enter The Void

Daily Signals

Enter The Void

Salt Lake City – Virtual reality is being taken to the next level at The Void, a 4D entertainment centre that could change the face of gaming forev...
Salt Lake City : 4D : Motion Capture
Alternet Economies

Macro Trends

Alternet Economies

A technological counter-culture is decentralising capitalism, reforming the internet and powering new value frontiers for creators, consumers and b...
Technology : FinTech : Internet
Digital Doppelgängers

Micro Trends

Digital Doppelgängers

Avatars are evolving beyond fiction to capture real people and true-to-life stories.
Pop-culture & Media : Design : Technology
Foresight Friday: Gabriela Białkowska, creative foresight analyst

Daily Signals

Foresight Friday: Gabriela Białkowska, creative foresight analyst

Every Friday, The Future Laboratory team offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about.
Foresight : Gaming : Loneliness
Nostalgia game: A look at Mario through the ages

Daily Signals

Nostalgia game: A look at Mario through the ages

San Francisco – IGN Entertainment has created an online interactive museum displaying the generations of the Super Mario video game franchise.
Gaming : Interactive Museum : San Francisco
Benoit Pagotto: A new e-sports audience

Viewpoints

Benoit Pagotto: A new e-sports audience

The head of marketing at Fnatic on the company’s pop-up event and retail space.
Esports : Live Streaming : Twitch
Open portal

Daily Signals

Open portal

E3 2015 – Augmented reality received the iPod moment it’s been waiting for at this year’s E3 with the unveiling of the Microsoft HoloLens.
E3 2015 : Microsoft : Hololens
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