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'gaming'
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Matt Watkins : Gamifying public transport
Mudlark creative and technical director Matt Watkins talks about gamifying public transport.
Chromaroma
:
Matt Wakins
:
Games
News
Global Futures Forum: Disruptors – One year on
At our first Global Futures Forum, 20 disruptors offered their vision of the future. Five of them explain how their work has developed over the pas...
Gaming
:
Technology
:
Wellness
Macro Trends
Experience 2020
Customer experiences are becoming meaningless. But as we head towards the next decade, brands must ensure that they only invest in experiences th...
Experience
:
Experience 2020
:
Tech
News
Architectural sensation: Exhibition explores multi-sensory spaces
London – The Re.presence: How to See Architecture exhibition showed five designers’ responses to representing spaces in multi-sensory ways.&...
Werkstatt
:
Lawrence Lek
:
Gaming
Big Ideas
E-lympic games
China – eSports will be an official medal sport at the 2022 Asian Games.
ESports
:
Youth Culture
:
Video Games
News
Volkswagen’s phygital ad is an NFT treasure hunt
The automotive retailer is shaking up its communications strategy with the launch of a metaverse campaign promoting its latest Polo model, the IQ.D...
Advertising & Branding
:
Mobility
:
Media & Entertainment
News
Dutch Design Week 2016: Quest for Reality
Eindhoven - Designer Filip Setmanuk is presenting two projects that explore the dualistic nature of gaming as a creative medium and a dangerous for...
Dutch Design Week 2016
:
Gaming
:
Virtual Reality
Big Ideas
New digital science game emphasises deep learning and sophisticated game play
California start-up Galxyz is rethinking the online science learning game for Generation I.
Galxyz
:
Education
:
Gaming
News
The Sims makes a play for tiny homes
The Sims is launching a tiny living pack to allow gamers to experience downsized living in their virtual worlds.
Media
:
Entertainment
:
Design
Big Ideas
Nicole Pike on how brands should approach e-sports sponsorship
The vice-president of Nielsen Games on the need for brands to understand the diversity of the gaming demographic.
Gaming
:
Sports
:
Entertainment
News
Great snakes: Agencies make a game projection
Sydney – Content production agencies Publicis Mojo and Finch have teamed up with Mobile Projection Unit to create a project called Snake the Planet...
Netsalgic
:
Projection Mapping
:
Gaming
Big Ideas
Cancer charity launches citizen science project
Cancer charity launches citizen science project
Cancer Research UK
:
Cancer
:
Cell Slider
News
This mindful game lets you nurture digital houseplants
With consumers increasingly bringing self-care rituals into their daily lives, gaming developer Lumi is creating a mindful game that invites player...
Media & Entertainment
:
Gaming
:
Health & Wellness
News
Robo-spray: Ariel contest makes a clean break
Robo-spray: Ariel contest makes a clean break
Gaming
:
Ketchup
:
Saatchi & Saatchi Stockholm
Big Ideas
Xbox Experience update will command interest
Xbox Experience update will command interest
Gaming
:
YouTube
:
File Sharing
Markets
Metaverse Market
Expanding far beyond its gaming roots, the metaverse is becoming a youth hub in which the future of socialising, entertainment and creativity is al...
Entertainment
:
Gaming
:
Gen Alpha
News
The Sims inspires Moschino’s luxury capsule collection
Moschino has partnered with Maxis, a studio of gaming company Electronic Arts, to create clothing and accessories inspired by video game f...
Fashion
:
Digital
:
Gaming
News
Content Warning wants gamers to risk their life for content
Content Warning, a cooperative horror game, is turning gamers into SpöökTubers adventuring into an eerie underground of the Old World to go viral.
Gaming
:
Pop-culture & Media
:
Society
News
PlayStation takes dishes from play to plate
Tapping into demands for phygital gaming experiences, the gaming brand is working with Australian restaurants and delivery platform Deliveroo to br...
Food & Drink
:
Media & Entertainment
:
Technology
News
Introducing Afeela, a car with a PlayStation controller as a steering wheel
At CES 2024, Sony Honda Mobility (SHM) has exhibited a prototype of Afeela, a joint automotive venture taking in-car entertainment to new levels.
Mobility
:
Technology
:
Design
News
Roblox believes generative AI can multiply video game creators
Online gaming platform Roblox has embraced generative artificial intelligence (AI) by introducing two new AI tools in February 2023 to its Roblox S...
Gaming
:
Media & Entertainment
:
Technology
News
Thought-starter: Should eSports players receive health protection?
While the negative stigma around gaming is gradually fading, junior creative researcher Livvy Houghton examines how eSports are still some way from...
Health
:
Wellness
:
Gaming
News
Gaming’s therapeutic potential
Dundee – While video games are often wrongly castigated for promoting negative behaviours, the medium has in recent years become central to the fig...
Design
:
Gaming
:
Health
News
Game on: Cadbury calls on fans to play more
Game on: Cadbury calls on fans to play more
Gaming
:
Culture
:
Gamification
Micro Trends
Hype Beauty
Beauty brands are subverting the traditional codes of beauty partnerships by aligning with new cultural communities that tap into music influencers...
Beauty
:
Retail
:
Fashion
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