LS:N Global

Micro Trends

Digital Doppelgängers

Avatars are evolving beyond fiction to capture real people and true-to-life stories.

Big Ideas

New projection system transforms any room into interactive game

A team at Microsoft Research has developed RoomAlive, a system of projectors and mapping software that transforms any room into an interactive game.

RoomAlive : Microsoft Research : Gaming

Micro Trends

Haptic Metaverse

Haptic wearables and devices are bringing tactile stimulation to virtual environments, enabling consumers to literally feel the metaverse.

Metaverse : Media & Entertainment : Technology

Daily Signals

Nike makes investments in the metaverse

Sportswear behemoth Nike has acquired digital collectibles platform RTFKT.

Retail : Media & Entertainment : Youth

Daily Signals

Digital Revolution: Exhibition examines how technology is changing the arts

London – An exhibition at London arts hub the Barbican Centre explores how the digital age has transformed the creative arts since the 1970s.

Barbican Centre : Culture : Digital

Micro Trends

Avatar Influence

From their role as brand ambassadors to their impact on consumers’ interactions in fashion, digital avatars are opening up new opportunities for ...

Fashion : Digital : Retail

Micro Trends

eSports Nutrition

As competitive gaming broadens its appeal, both amateur and professional gamers are looking to the health and wellness industry to give them an edge.

Wellness : ESports : Food

Daily Signals

Bombs away: Hacked controllers make Angry Birds tangible

Craft : Nostalgic : Hacked

Viewpoints

Tom Chatfield : Blurring real and digital worlds

Author and games designer Tom Chatfield talks about blurring real and digital worlds.

Technology : Tom Chatfield : Gaming

Design Directions

Proof Whisky

The world of single malt Scotch whisky can seem daunting if you are not a connoisseur, but Minneapolis-based creative agency Zeus Jones has created...

Gaming : Blind-Tasting : Zeus Jones Creative Agency

Big Ideas

SXSW: Complex new world

Austin – Shinra Technologies has presented The Living World, a simulation that tests current limits of complexity for virtual gaming worlds.

SXSW : Shinra Technologies : Google Fiber

Big Ideas

Mobile games market surges ahead in Russia

Internet : 4G : Networks

Daily Signals

Making the cut: Nike Barbershop pops up in Paris

Advertising : Advertizing : Ads

Daily Signals

Burger King fights back against French cyberbullying

Its latest campaign, created in collaboration with child protection organisation Les Papillons, acts as a counter-movement to this behaviour.

Youth : Social Media : Mental Health

Micro Trends

Auto Entertainment

The car sector is drawing from virtual platforms, extended reality and even cryptocurrencies to create immersive and entertaining in-vehicle experi...

Mobility : Entertainment : Technology

Daily Signals

Peak practice: New game is the height of fitness

Self Quants : Gaming : Generation D

Daily Signals

Vans builds an interactive skatepark within Roblox

Tuning into a growing interest in gaming, the skatewear brand has launched an immersive 3D environment within video game Roblox.

Media And Entertainment : Technology : Fashion

Big Ideas

Brazilian service seeks to cap water usage

Gaming : Water : Brandstanding

Daily Signals

Pool party: Nike is on track with BMX park

Advertising : Public Swimming Pool : 1970s

Viewpoints

Can the foodverse secure restaurants’ future?

Supreet Raju, co-founder of OneRare, unpacks the potential that Web3 can offer food brands, chefs and the public by bridging digital and real-life ...

Food : Metaverse : Marketing

Micro Trends

Future Forecast 2025: Pop Culture & Media

From immersive experiences to creator-driven content and innovative storytelling, pop culture and media innovators are reshaping how audiences enga...

Pop Culture & Media : Immersive Experience : Creator Economy

Viewpoints

Why audio is the future of virtual reality

Daniel Sabio, aka The Glad Scientist, has built a career as a VR musician. Now he’s creating virtual experiences for people with visual impairments.

Technology : Gaming : Entertainment

Daily Signals

Living Proof: App engages with whisky-tasters

Minneapolis – Creative agency Zeus Jones has created an iPad app called Proof, a blind tasting game that offers a more engaging whisky-tasting expe...

Gaming : IPad : Whiskey

Daily Signals

FaZe Clan launches influencer talent incubator

FaZe Clan, one of the eSports industry’s most prominent organisations, is unveiling its new talent incubator, the FaZe Academy.

Youth : ESports : Society

Daily Signals

Hong Kong Tourism imagines the city as an eSports arena

To celebrate the eSports and Music Festival, the city’s tourism board has released a video campaign that gamifies its streets.

Gaming : Travel : E-sports

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