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'gaming'
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Big Ideas
Coca-Cola caps top ad with a rise in sales
Coca-Cola caps top ad with a rise in sales
Coca-Cola
:
Beverages
:
Advertising
Micro Trends
Avatar Influence
From their role as brand ambassadors to their impact on consumers’ interactions in fashion, digital avatars are opening up new opportunities for ...
Fashion
:
Digital
:
Retail
Micro Trends
Superphones
Smartphones have changed how we do business and entertain ourselves on the move. Now a breed of phone exists with complete desktop power. This is t...
Gaming
:
Angry Birds
:
HD
Viewpoints
Phoneless focus
Maths Mathisen, co-founder of productivity app Hold, explains how gamifying smartphone screentime can build positive brand relationships.
Workplace
:
Apps
:
Technology
Design Directions
Future Noir
An emerging design direction combines the dystopian mood of game environments and the anarchic qualities of Netstalgic graphics to construct fictio...
Faction Marketing
:
Netstalgia
:
Novembre
Daily Signals
Addressing alcohol safety and giving teenage girls a voice
Sangsom creates new conversation around drinking culture, That’s What She Said offers a relatable platform for teens, Cooperative Capital makes com...
Youth
:
Food
:
Drinks
Design Directions
Mr Lee's Tailor Shop
It is every comic book fan’s dream to have his or her own superhero suit and relive the gaming experience offline. At Mr Lee’s Tailor Shop in Madri...
Gaming
:
Low Budget
:
Mr Lee's Tailor Shop
Design Directions
Proof Whisky
The world of single malt Scotch whisky can seem daunting if you are not a connoisseur, but Minneapolis-based creative agency Zeus Jones has created...
Gaming
:
Blind-Tasting
:
Zeus Jones Creative Agency
Behaviours
Emerging Youth: The Philippines
A locally aware and globally minded Filipino youth culture is emerging and ready to lead the country into the future.
Youth
:
Technology
:
Web3
Micro Trends
Auto Entertainment
The car sector is drawing from virtual platforms, extended reality and even cryptocurrencies to create immersive and entertaining in-vehicle experi...
Mobility
:
Entertainment
:
Technology
Daily Signals
Peak practice: New game is the height of fitness
Peak practice: New game is the height of fitness
Self Quants
:
Gaming
:
Generation D
Daily Signals
Friday’s stories featuring a clinical approach to clean eating
In today’s daily digest: Japan’s new digital currency, an LGBTQ publication from Condé Nast, avatar brand partners and other stories.
Travel
:
Finance
:
Food & Drink
Daily Signals
Bucking the trend
Minneapolis, US – Pizza brand Totino’s is using gaming site Twitch to reach audiences for this year’s Super Bowl.
Totino's
:
Twitch
:
Live Streaming
Big Ideas
Virtually there
UK – Virtual and augmented reality is set to become a £2.5bn ($4bn,€3.5bn) market by 2018, according to industry analysts CCS Insight.
CCS Insights
:
Virtual Reality
:
UK
Daily Signals
Global Futures Forum: Disruptors – One year on
At our first Global Futures Forum, 20 disruptors offered their vision of the future. Five of them explain how their work has developed over the pas...
Gaming
:
Technology
:
Wellness
Macro Trends
Experience 2020
Customer experiences are becoming meaningless. But as we head towards the next decade, brands must ensure that they only invest in experiences th...
Experience
:
Experience 2020
:
Tech
Micro Trends
Future Forecast 2025: Pop Culture & Media
From immersive experiences to creator-driven content and innovative storytelling, pop culture and media innovators are reshaping how audiences enga...
Pop Culture & Media
:
Immersive Experience
:
Creator Economy
Viewpoints
Why audio is the future of virtual reality
Daniel Sabio, aka The Glad Scientist, has built a career as a VR musician. Now he’s creating virtual experiences for people with visual impairments.
Technology
:
Gaming
:
Entertainment
Big Ideas
New haptic interface is just blowing in the wind
New haptic interface is just blowing in the wind
Gaming
:
Game Consoles
:
Gesture Interface
Daily Signals
In safe hands: Children's video makes hygiene fun
China – Safeguard, a health initiative aimed at children in China, is encouraging good hygiene practices through an interactive video that eng...
Interactive
:
Washing
:
Educate
Big Ideas
Engaging project lets sleepers see the light
Engaging project lets sleepers see the light
Gaming
:
Philips
:
Nature
Big Ideas
Xbox interface can bring Media to life
Xbox interface can bring Media to life
Gaming
:
Twitter
:
Microsoft
Daily Signals
Refreshing generosity: Pepsi promotes giving
Refreshing generosity: Pepsi promotes giving
Gaming
:
Culture
:
Gamification
Daily Signals
Game for a makeover: Cosmetics on Nintendo
Game for a makeover: Cosmetics on Nintendo
Cosmetics
:
Gaming
:
Makeovers
Daily Signals
Mira’s Prism headset is making AR more accessible
Los Angeles – The product will be powered by the iPhone and will sell for $99.
Technology
:
AR
:
Digital
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