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Macro Trends
Future Five 2025
Unpacking the most important topics of tomorrow, relevant for today.
Sustainability
:
Longevity
:
Gaming
Viewpoints
The Politics of the Avatar
If virtual reality is the future of social networking, should their be rules around the appearance of users?
Virtual Reality
:
The Sharded Self
:
Avatars
Big Ideas
Five Future Paths for Metaverse Beauty
Shifting focus from e-commerce to experience marketing, beauty firms are seizing upon the metaverse to educate, experiment and boost interaction.
Beauty
:
Wellness
:
Metaverse
Big Ideas
New haptic interface is just blowing in the wind
New haptic interface is just blowing in the wind
Gaming
:
Game Consoles
:
Gesture Interface
Daily Signals
In safe hands: Children's video makes hygiene fun
China – Safeguard, a health initiative aimed at children in China, is encouraging good hygiene practices through an interactive video that eng...
Interactive
:
Washing
:
Educate
Big Ideas
Engaging project lets sleepers see the light
Engaging project lets sleepers see the light
Gaming
:
Conversational
:
Inspired By Nature
Big Ideas
Xbox interface can bring Media to life
Xbox interface can bring Media to life
Gaming
:
Twitter
:
Microsoft
Daily Signals
Refreshing generosity: Pepsi promotes giving
Refreshing generosity: Pepsi promotes giving
Gaming
:
Culture
:
Gamification
Daily Signals
Game for a makeover: Cosmetics on Nintendo
Game for a makeover: Cosmetics on Nintendo
Cosmetics
:
Gaming
:
Makeovers
Daily Signals
Double take: Mobile game forces people to look around them again
Amsterdam – Few people look around them any more. We’re all too busy staring at our phones. Cucalu, a new mobile photography game, hopes ...
Gaming
:
The New Sublimity
:
Amsterdam
Daily Signals
Gen Viz : An introduction
London – LS:N Global journalist Maks Fus-Mickiewicz introduces Gen Viz, the second of three macrotrends from our Spring/Summer 2016 Trend Briefing.
Gen Viz
:
Visual-first Culture
:
Communication
Big Ideas
Coca-Cola caps top ad with a rise in sales
Coca-Cola caps top ad with a rise in sales
Coca-Cola
:
Beverages
:
Advertising
Micro Trends
Young Bibliophiles
Despite the time they spend online young people still want traditional book formats. Brands and influencers are therefore using digital channels to...
Youth
:
Reading
:
YouTube
Micro Trends
Superphones
Smartphones have changed how we do business and entertain ourselves on the move. Now a breed of phone exists with complete desktop power. This is t...
Gaming
:
Angry Birds
:
HD
Macro Trends
Alternet Economies
A technological counter-culture is decentralising capitalism, reforming the internet and powering new value frontiers for creators, consumers and b...
Technology
:
FinTech
:
Internet
Daily Signals
Addressing alcohol safety and giving teenage girls a voice
Sangsom creates new conversation around drinking culture, That’s What She Said offers a relatable platform for teens, Cooperative Capital makes com...
Youth
:
Food
:
Drinks
Design Directions
Mr Lee's Tailor Shop
It is every comic book fan’s dream to have his or her own superhero suit and relive the gaming experience offline. At Mr Lee’s Tailor Shop in Madri...
Gaming
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Low Budget
:
Mr Lee's Tailor Shop
Daily Signals
Foresight Friday: Gabriela Białkowska, creative foresight analyst
Every Friday, The Future Laboratory team offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about.
Foresight
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Gaming
:
Loneliness
Daily Signals
Nostalgia game: A look at Mario through the ages
San Francisco – IGN Entertainment has created an online interactive museum displaying the generations of the Super Mario video game franchise.
Gaming
:
Interactive Museum
:
San Francisco
Behaviours
Emerging Youth: The Philippines
A locally aware and globally minded Filipino youth culture is emerging and ready to lead the country into the future.
Youth
:
Technology
:
Web3
Viewpoints
Metaverse ROI: Navigating Virtual Realms for Success
Charles Hambro, CEO of Geeiq, tells LS:N Global that achieving success in the metaverse is all about setting up a strategic data-centric approach t...
Technology
:
Metaverse
:
Virtual
Daily Signals
Spotify empowers music creators in Roblox
The streaming service is inviting fans and artists to connect with each other in gaming platform Roblox.
Society
:
Media & Entertainment
:
Metaverse
Daily Signals
Virtual reality doesn’t have to be visual
Daniel Sabio’s talk explored what an audio-driven virtual reality (VR) experience for the blind could be like.
Gaming
:
Entertainment
:
Technology
Daily Signals
Another dimension: ECAL project merges the real and the virtual
France – Simon de Diesbach of École Cantonale d’Art de Lausanne (ECAL) design school has created an immersive experience that bridges the gap betwe...
OccultUs
:
Simon De Diesbach
:
ECAL University Of Art And Design Lausanne
Big Ideas
CES Review: Tablets
Tablet computing is set to be a key category in the technology market this year. At the Consumer Electronics Show (CES) in Las Vegas in January, br...
Television
:
Razer
:
Samsung
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