UK – A Jack Daniel’s campaign shows how people around the world are staying connected during the coronavirus pandemic.
The video, With Love, Jack, was created with user-generated content due to current restrictions on production, and features real consumers who are virtually enjoying drinks as part of at-home social occasions. The campaign’s tone is upbeat and lighthearted, reflecting an optimistic mindset that aims to show how the alcoholic drink can elevate drinking experiences while friends and family are in isolation.
‘Showcasing how our friends around the world are rallying and uniting together during these times was our goal... It was about capturing real moments that are helping folks find social connection, which is something Jack Daniel’s celebrates,’ says Matt Blevins, Jack Daniel’s global brand director.
Traditionally focusing on bar and nightlife spaces, alcohol brands such as Jack Daniel’s are presenting new ways for consumers to enjoy their products while social distancing. For more, look out for our forthcoming Virtual Happy Hours microtrend.