Barcelona – Next month’s annual creative summit will focus on the vital need for brands to respond to the global environmental emergency.
Over the weekend, 400 designers and creative thinkers will tackle the 2020 theme The Weirdness of Interdependencies. The aim, according to co-founders Lucy Black-Swan and Andres Colmenares, is to evolve the digital economy and understand its role as a strategic eco-system to address environmental concerns, in turn producing viable solutions.
Speakers such as Katja Bego, principal researcher at Nesta’s technology futures team, and Christie Morgan, art director and founder of Pitch Studios, will address the theme, as well as IAM Weekend’s overarching Everything Manifesto. According to Black-Swan and Colmenares, the manifesto is ‘a thought experiment for the next billion seconds’ and ‘a collection of proposals for changing humans’ complicated relationship with change’.
LS:N Global will be reporting live from IAM Weekend 2020, on 19–21 March. For more information on the speaker line-up and tickets, click here.