Beijing – The Palace Museum has launched a range of six lipsticks that pay homage to China’s cultural and artistic heritage.
Unveiled on WeChat, each lipstick in the collection is inspired by an object in the Beijing-based Palace Museum, taking cues from ancient Chinese artworks. On the day of the collection’s launch, the museum received more than 1,000 orders for the locally made lipsticks and 100,000 WeChat page views. According to JingDaily, the collection’s popularity is down to its refined and sensitive interpretation of the aesthetics of Chinese history, something Western brands often fail to achieve.
Luxury brands such as Dolce & Gabbana have been twice accused of misappropriating oriental culture, driving consumers towards homegrown labels. ‘Today Chinese consumers seem to reward local brands for interpreting its [national culture],’ Tanguy Chen Laurent, managing partner at Creative Capital, tells JingDaily.