Luxury brands must prepare to go local in China

24 : 09 : 2018 Luxury : Youth : China

Chinese luxury consumers are swapping global names for regional nuances, giving brands a new, hyper-local challenge, says Nick Cakebread, founder of The Luxury Conversation.

Luxury brands must prepare to go local in China

WANT TO READ MORE?

BECOME A MEMBER TODAY

DISCOVER OUR MEMBERSHIPS

Already a member? Click here to log in.

You have 2 free News articles remaining. Sign up to one of our membership packages from just £100 a month.
View Subscription Offers Sign in

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more