US – After initially launching with a selection of supplements designed to prevent hangovers, Flyby has launched Flyby Fuel, a hangover aid in the form of a liquid.
By adding a few drops to a glass of water, the concentrated formula can help to alleviate the physical symptoms of heavy alcohol consumption. By replacing the essential electrolytes lost when drinking, it helps to re-hydrate and re-energise.
Flyby was inspired by founder Eddie Huai’s own experience in Japan, where heavy nights of drinking were soothed by the ingestion of Japanese hangover cures – vitamin-rich, detoxifying compounds. After experiencing similar nights of drinking in the US, Huai found there was little to help cure his hangover. He worked with researchers and scientists to develop a formula that would boost liver enzymes so the body could process alcohol and acetaldehyde, a toxic by-product that builds up after drinking.
Explore how drinks brands are entering the hangover cure sector with our microtrend.