Florence – The luxury fashion house has reopened Gucci Museo in Florence’s Palazzo della Mercanzia as its latest reincarnation Gucci Garden. Designed by creative director Alessandro Michele, the space is an eclectic mix of past and present, juxtaposing oil paintings with commissions by contemporary artists like Coco Capitán.
As the name suggests, the Museo acted more as an ode to the brand's achievements, while the Garden is a generative exploration of creativity and imagination. ‘We decided to make the space a laboratory where you have all the elements with which to creatively experiment,’ says Maria Luisa Frisa, who assisted in curating the gallery space.
On the ground floor, visitors can purchase one of a kind products in the retail space designed to resemble a bazaar, while the Osteria headed up by chef Massimo Bottura provides visitors with an intimate restaurant setting. In line with Destination Retail, brands are creating retail spaces in which consumers can luxuriate.