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Millennials
Born 1981–1996, Millennials are a cohort that is both civic-minded and dedicated to self-improvement.
Macro Trends
Millennials Now and Next
After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years while rebelling against traditional nominated life paths.
Micro Trends
Coffee Shop Raves
Boosted by a new generation of sober-conscious consumers seeking real-life connection and fun, coffee shops are taking over the party scene as the new destination for daylight raves.
Micro Trends
Matrescence
The concept of matrescence highlights the profound physical, emotional and neurological shifts experienced by new mothers, presenting brands with a unique chance to engage and support parents during this transformative life stage.
Macro Trends
The Great Wealth Transfer
Wealth ownership, distribution and the politics that influence cross-generational spending are all in flux, according to the latest findings of The Future Laboratory’s Great Wealth Transfer report.
Big Ideas
America’s New Age of Parenting
Between tiger moms, helicopter dads, elephant parents, drone guardians and more, the US is experiencing a significant shift in parenting styles – courtesy of Millennials and Gen Z.
Big Ideas
Craft beers boom in traditional brewing revival
Craft beers boom in traditional brewing revival
Craft
:
Beer
:
Artisinal
Big Ideas
Magazine targets Chinese tourists in France
Magazine targets Chinese tourists in France
Vogue
:
France
:
Chinese
Big Ideas
Mackintosh opens new store in Tokyo’s Aoyama
Mackintosh opens new store in Tokyo’s Aoyama
Mackintosh
:
Aoyama
:
Tokyo
Big Ideas
Airline takes a stand on carrying shark products
Airline takes a stand on carrying shark products
Cathay Pacific
:
Shark-fin
:
Sustainability
Big Ideas
Enterprise makes light work of disaster aid
Enterprise makes light work of disaster aid
Waterproof
:
Solar
:
Lanterns
Big Ideas
McDonald’s to open vegetarian restaurant in India
McDonald’s to open vegetarian restaurant in India
McDonalds
:
Fast-food
:
India
Design Directions
Yayoi Kusama for Louis Vuitton
Brand collaborations are two a penny these days, but Louis Vuitton is taking a fresh approach to the idea. In a partnership with Japanese artist Ya...
Louis Vuitton
:
Video Game
:
Storytelling
Big Ideas
Retail Analysis: Reebok’s Fit Hub, a CrossFit gym and store hybrid
Retail Analysis: Reebok’s Fit Hub, a CrossFit gym and store hybrid
Reebok Fit Hub
:
New York
:
Store
Big Ideas
US winemakers reach out to young mothers
US winemakers reach out to young mothers
Wine
:
US
:
Mothers
Big Ideas
Starbucks brand-jacks rivals with cups ambush
Starbucks brand-jacks rivals with cups ambush
Starbucks
:
Moscow
:
Coffee
Big Ideas
Philippines set to become economic power in the region
Philippines set to become economic power in the region
Philippines
:
C-class
:
Emerging Markets
Big Ideas
Cheap Monday launches Sneak Peek online store
Cheap Monday launches Sneak Peek online store
Cheap Monday
:
Swedish Fashion Week
:
Sneak Peak
Big Ideas
Square Enix puts game catalogue online for free
Square Enix puts game catalogue online for free
Square Enix
:
Gaming
:
Video
Big Ideas
Google Street View extends to northernmost Canada
Google Street View extends to northernmost Canada
Google
:
Streetview
:
Maps
Big Ideas
YouTube up-ends traditional hit-making machine
YouTube up-ends traditional hit-making machine
Tv
:
MTV
:
YouTube
Big Ideas
Car manufacturer aims at bulletproof vehicles
Car manufacturer aims at bulletproof vehicles
Bentley
:
Security
:
Bulletproof
Markets
The Luxury Matrix Stage Five: Intellectual and Poetic
What we said: ‘This is a stage of passions, journeys, adventures and deep-rooted and meaningful experiences. It is not about brands, seldom about p...
New Sublimity
:
Stage Five
:
Introverts
Big Ideas
Australia considers further cigarette restrictions
Australia considers further cigarette restrictions
Cigarettes
:
Banned
:
Australia
Big Ideas
Retail Analysis: High service for high-spending C-class at JK Iguatemi
Retail Analysis: High service for high-spending C-class at JK Iguatemi
JK Iguatemi
:
São Paulo
:
Mall
Viewpoints
Studio XO : Techno-fashion
Studio XO founders Nancy Tilbury and Benjamin Males talk techno-fashion.
Nancy Tilbury
:
Benjamin Males
:
Studio XO
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