UK – Non-alcoholic canned beverage brand Punchy is disrupting the mixer category with a line of drinks that contain 50% of the recommended daily intake of vitamin D. Featuring vegan, natural and low-sugar ingredients, Punchy offers a health-conscious alternative to conventional mixers.
With playful packaging and innovative flavour combinations – including cucumber, yuzu and rosemary – the drinks reflect a growing desire to prioritise wellness without sacrificing convenience or taste. ‘Vitamin D keeps your immune system rolling with the punches – but for half the year during winter we don’t get enough from sunlight,’ explains Paddy Cavanagh-Butler, founder of Punchy. ‘That’s why we’ve charged every can of Punchy with 200 IU vitamin D (50% RI) – just enough to give a balanced diet an extra boost.’
With this product, the brand is looking to achieve a healthy balance between functional benefits and desirable drinks. Punchy also supports the evolution of the Food-as-medicine Movement.
How can brands adapt existing products to prioritise health and wellbeing, without drastically altering people’s lifestyle preferences and dietary habits?