Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z’s Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.

Markets

The Bromeopathy Market

Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity. 

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

Gen Z in Indonesia

With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.

Markets

The Sexuwellness Men’s Market

Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.

Big Ideas

Childless women lead the way in Womenomics era

Children : Parenting : ONS

Big Ideas

Secret.li app makes Facebook photos self-destruct

Apps : Messaging Service : Messenger

Markets

The Luxury Matrix Stage Four: Responsible and Aware

What we said: ‘At this stage, customers are concerned with a brand’s values, as well as its financial or experiential value. Sustainability is a co...

Transparency : Ethical Luxury : Luxury Car

Big Ideas

Y-3 celebrates 10 years with new London store

Trainers : Historic Architecture : Listed Buildings

Big Ideas

Women's Tour of Britain to be launched in 2014

Women’s Tour of Britain to be launched in 2014

Tourism : Feminists : Feminism

Big Ideas

Young people say marriage is less important

Children : Gallup : Parenting

Big Ideas

App enables US commuters to complain to Congress

Cars : Traffic App : Complaints

Big Ideas

Oxford Street unveils rebranded identity

Branding : London Fahion Week : British Retail

Big Ideas

Americans drink less beer, but more wine and liquor

Wine : Beer : Alcohol

Big Ideas

US safety authority calls for V2V technology

Safety : US Auto Industry : Future Car

Big Ideas

Mobile app is a gold mine for Kansas football team

Mobile App : Action Replay : Football App

Big Ideas

MakeUp in Paris- Review

As regular shoppers went about their spending business in the Carrousel du Louvre mall in June, deep within its inner sanctum 90 exhibitors and the...

Cosmetics : Carrousel Du Louvre : Beauty Show

Big Ideas

Shanghai store marks Lane Crawford's return to China

Shanghai store marks Lane Crawford’s return to China

Concept Store : Personal Stylist : Mutlichannel

Big Ideas

Over-45s take largest share of UK cinema audiences

Film : UK Cinema Statistics : Picturehouse

Markets

The Luxury Matrix Stage Three: Emotion and Experience

What we said: ‘At this stage, customers are less concerned with brand and value, and more with the uniqueness of the experience on offer and the em...

Experiential : Sound Design : 3D Printer

Big Ideas

Twitter makes reporting abuse easier after rape threats

Twitter : Bank Of England : Online Petition

Big Ideas

Jay-Z and Samsung fall victim to Anarconomy Decade

Piracy : Album Launch : Hip Hop

Big Ideas

PepsiCo dips into the US hummus market

Fast Food : Food Marketing : Dipping Food

Big Ideas

Starbucks adds Bleisure power with Duracell

Bleisure : Powermat : Silicon Valley

Big Ideas

Campaign asks Nike to make men's trainers for women

Campaign asks Nike to make men’s trainers for women

Trainers : Faction : Feminist

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