Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Sacred Sojourns

Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations worldwide.

Markets

Gen Z’s Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.

Markets

The Bromeopathy Market

Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity. 

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

Gen Z in Indonesia

With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.

Big Ideas

Campaign asks Nike to make men's trainers for women

Campaign asks Nike to make men’s trainers for women

Trainers : Faction : Feminist

Big Ideas

Hotel restaurant embraces modern health concept

Anti-ageing : Low Calorie : Art Food

Big Ideas

Ralph Lauren to fund Paris art school restoration

Renovation : Philanthropic Brands : Historic Buildings

Big Ideas

Shiseido Ibuki line targets Millennials

Cosmetics : Beauty Campaign : Eye Cream

Big Ideas

Coca-Cola unveils new 'green' Coke in Argentina

Coca-Cola unveils new ‘green’ Coke in Argentina

Sustainable : Drink Bottles : Environmentally Friendly Packaging

Big Ideas

Chanel's new microsite is for women's eyes only

Private Members Club : Cruise Collection : Women Only

Markets

The Luxury Matrix Stage Two: Discernment and Worth

What we said: ‘At stage two, the customer uses his or her wealth to buy brands, products and services that enable them to articulate higher levels ...

Louis Vuitton : Harrods : Calvin Klein

Big Ideas

Millennial women optimistic on equality with men

Business : Gender Equality : FleishmanHillard

Big Ideas

New haptic interface is just blowing in the wind

Gaming : Game Consoles : Gesture Interface

Big Ideas

UK drinks consumers cherish experience

Recession : UK Drinks Market : Off Trade

Big Ideas

New UK hotels emphasise location over luxury

Travel App : Budget Hotel : Connected Hotels

Big Ideas

Graduate prospects improve as UK unemployment falls

Recession : Jobseekers Allowance : Virgin Mobile

Big Ideas

Stayful makes you an offer that you can't refuse

Stayful makes you an offer that you can’t refuse

Boutique Hotels : Stayful : Online Bidding

Big Ideas

Gender-specific ads outdated, say UK consumers

Humour : Chocolate Adverts : Car Commercials

Big Ideas

Single-father households increase ninefold in US

Education : Single Fathers : Single Parents

Big Ideas

New Designers: Ones to Watch

LS:N Global profiles the up and coming designers not to be missed from this year’s New Designers show in London. New talent caught our eye from uni...

Furniture : Disposable Material : EPS

Markets

The luxury matrix stage one: Acquisition and value

The landscape of luxury, and what is considered luxury, is constantly changing. At different times, different rates and to different degrees, it sh...

Louis Vuitton : Luxury Service : Auction Houses

Big Ideas

Summer Fancy Food Show 2013

From 30 June to 2 July, the Summer Fancy Food Show in New York brought together specialist food vendors from around the world for a tasting and net...

Nutrients : Ice Lollies : Greek Yoghurt

Big Ideas

Shanghai lab unveils paperweight Tyvek trainers

Trainers : Laboratory : Crowdsourcing

Big Ideas

Brazil motors on as demand for luxury cars rises

BMW : US Cars : Brazil Auto Market

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