New York – Online wedding planning company Zola has opened a seasonal retail space where consumers can organise their entire wedding in less than an hour.
The Zola store translates the company’s many digital planning services into a retail destination, targeting Millennial couples with a casual, convenient and efficient experience. Located in the city’s Flatiron district, Zola’s on-site planners help visitors to design free wedding websites, create playlists for their big day in a listening booth, and register for more than 2,000 gifts. As an added quirk, the store features a CBD lounge where stressed couples can take a break.
With its casual, one-stop shop aesthetic, the pop-up aims to capture couples before the summer wedding season and demonstrates a new retail format in the wedding industry. Discover the brands creating wedding products and services that break with tradition in our Non-conformist Weddings microtrend.