UK – A new pop-up concept store by Coach will welcome customers for repairs, customisation, monogramming services and leather care as part of the brand’s circularity programme. The pop-up boutique in east London, Tomorrow’s Vintage, offers a range of circularity-focused services and events, such as panel talks and embroidery workshops.
With the pop-up, Coach also celebrates local craftsmanship. The space features a selection of upcycled and repurposed vintage furniture available to purchase, while the company also called on London-based independent record labels to create a playlist and digital scratch cards for visitors to try to win pins or patches to embellish their Coach pieces.
The activation aims to bring Coach’s (Re)Loved programme, which was introduced in April 2021, to larger audiences with a high street presence. The brand has been accelerating its sustainability efforts to signal a change in direction after the brand faced allegations of destroying unsold stock in 2021.
Further amplifying the Resale Redux in the luxury space, Coach’s well-rounded concept store promotes circular fashion practices and simultaneously reinforces the brand’s commitment to both its own and its partners’ craftsmanship.
More than ever before, consumers expect longevity from their luxury purchases. Easy-to-access and life-long aftercare and repair services shouldn’t be optional, but a core, solid offering