Tools for observing traditions by Via Maris, New York
Tools for observing traditions by Via Maris, New York
Tools for observing traditions by Via Maris, New York
US – Via Maris aims to modernise Jewish cultural objects, re-engage Jewish people with their faith and introduce Judaism to a wider audience.
Departing from the baroque aesthetic of traditional Judaica, the brand has created a collection of contemporary tools for observing traditions. From block chanukiahs to Shabbat candles, each item is manufactured using modern techniques and materials, such as recyclable aluminium.
As way to encourage connections with modern-day Judaism – even for those who do not identify as Jewish – Via Maris intends to distinguish itself from the vast majority of Judaica brands available. ‘We wanted it to feel really fresh and contemporary in terms of how people could choose to interact with these objects,’ says Dana Hollar Schwartz, founder of Via Maris.
Re-imagining religion through up-to-date design can help to establish inclusivity for those who are spiritually inclined. For more on this explore our series on Intersectionality.
