Developed using a research-led process involving children aged from 21 months to seven years, the Yoto Player aims to provide the most straightforward entertainment and educational functionality, without the need for a screen or microphone. This resulting design is an easy-to-use audio player with a large pixel display that changes in line with the content being played.
Aimed at even the youngest of users, the Yoto Player uses multimedia cards that are slotted into the device, converting into a variety of audio formats – from stories and music to podcasts and sound effects. The player also encourages children to be creative themselves, with a Make Your Own card allowing children to draw and insert their own content cards.
As we uncover in our interview with Helenor Gilmour of Beano Studios, Millennial parents are increasingly seeking new and creative ways to educate their children, in particular through the use of analogue, hands-on experiences.