Trends

The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.

What’s New on LS:N Global?

From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global.

Micro Trends

Deep Sea Wellness

Beauty and wellness brands are tapping into powerful deep sea ingredients with the potential to redefine skincare, hydration and sun protection.

Micro Trends

Remixing the Country Club

Old money, new values; brands are re-imagining country clubs as inclusive, community-centric spaces, using nostalgia, sports fandom and wellness to meet Gen Z’s desire for connection and authenticity.

Micro Trends

Resilience Branding

As the Trump administration rolls back nationwide government DEI initiatives, progressive businesses are choosing to re-affirm their commitment to inclusion by adopting new language rather than retreating from their efforts.

Design Directions

Biofabricated Futures

A revolutionary sustainability breakthrough, biofabrication is the engineering of biological products. This report explores its market evolution and future potential in transforming materials to drive commercial success.

Micro Trends

Co-Commerce

As squeezed consumers try to get more from every dollar, euro and pound they spend, so a few retailers are trying to help them. One of the key deve...

Collaborative Consumption : Community : Customer Power

Micro Trends

Polarised brands

The new hourglass shape of the labour market has made for a polarised society, with a squeezed middle and growing numbers at the top and bottom. Th...

Polarisation : Squeezed Middle : FMCG

Micro Trends

The return of conspicuous consumption

Frustrated and isolated, the Just Nots are making themselves feel better through something that the rest of us thought had had its day: conspicuous...

Spending : Austerity : Recession

Micro Trends

Brandstalking

As share-it-all consumers make increasing amounts of personal information publicly available online, brands are responding by targeting individuals...

PIE : Share It All : Data

Micro Trends

Personal Data Curation

Consumers are using new tools to marshal their personal data, present it in new ways, and discover how much of their information is publicly availa...

PIE : Data : Privacy

Micro Trends

The Filter Bubble

Brands are streamlining their services based on users’ personal information. Recommendation engine Hunch.com, for example, links to users’ social m...

PIE : Data : Privacy

Micro Trends

You, the Product

‘People have a growing awareness that their personal information has value, and that others are capturing it,’ Shane Green, CEO of personal data cu...

PIE : Data : Social Profiling

Micro Trends

New Mobile Commerce

Keen to connect with today’s consumers, brands are trying out a new form of mobile commerce, where they take their brand experiences, often in cont...

Pop-up : Containers : Tour

Micro Trends

Augmented retail

As reported in Always-on Living in the Trend Drivers section of the Tomorrow Store consumers now shop on, with and through their devices – even in ...

Always-on : Ar : Augmented Reality

Micro Trends

We-Commerce

As environmental concerns have become more important to consumers, LS:N Global has tracked the shifts, through trends such as the Cradle-to-Cradle ...

Cradle To Cradle : C2C : Brandstanding

Macro Trends

Personal Information Economy

Online, there are few places we can hide. From Facebook to Google+, Tesco, Wal-Mart, American Express, Foursquare and Bing, brands are recording ou...

PIE : Data : Commodity

Micro Trends

Food and Beverage Pairings

Move over wine: today’s chefs are pairing food with beer, coffee and even soda.

Menu : Restaurant : Beer

Design Directions

The Solar Kitchen Restaurant

Humans have always been subject to nature. After radical leaps in science and technology, people are learning to let nature dictate the pace again....

Sustainable : Solar Powered : Lapin Kulta Beer

Design Directions

New York fashion week S/S 12

New York fashion week kicked off the run of shows and presentations of spring/summer 2012 collections in major cities. Two main themes were dominan...

Digital Printing : Hyper-real : Az-tech

Micro Trends

Revivalist Recipes

In turbulent times consumers who long nostalgically for the certainties of the past are turning to brands and innovators who rediscover and revive ...

Turbulent Teens : Nostalgia : Revival

Design Directions

Sweet Shoppe

The internet is changing the way people shop. Online retailers offer items based on what customers have already bought. Google search results are b...

Branding : On/Off : The Sweet Shoppe

Micro Trends

Foraging Futures

Once seen as a means of survival for the thrifty and impoverished, food-foraging is driving sophisticated diners wild.

Forage : Wild : Seasonal

Design Directions

Ness

What’s your Ness? It is your John-ness, your Jane-ness, the characteristics that define you, the essence of who you are. It is also the name of a n...

Restaurant : Recommend : Reccomendation

Micro Trends

Form Follows Ritual

Designers are using new food rituals as their starting point for cutlery and crockery concepts. They are using design to create an emotional connec...

Ritual : Cutlery : Crockery

Design Directions

BONEs

Recovering from a broken limb is not just a case of healing the bone. Patients need to exercise to prevent muscular atrophy.Pedro Nakazato Andrade,...

Copenhagen : Gamify : Insight