Trends

The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.

What’s New on LS:N Global?

From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global.

Micro Trends

Remixing the Country Club

Old money, new values; brands are re-imagining country clubs as inclusive, community-centric spaces, using nostalgia, sports fandom and wellness to meet Gen Z’s desire for connection and authenticity.

Macro Trends

New Codes of Value

In this new era of scarcity, richness is expressed through rituals, and abundance is found in regenerative pursuits and deeper connections. New codes of value are emerging around connection, care and human flourishing.

Macro Trends

The Synthocene Era

As AI redefines our understanding of intelligence, we begin to enter The Synthocene Era, an age in which the lines between what is natural and what is artificial are increasingly blurred – driving humanity into a future when technology will redefine what it means to be human.

Micro Trends

Coffee Shop Raves

Boosted by a new generation of sober-conscious consumers seeking real-life connection and fun, coffee shops are taking over the party scene as the new destination for daylight raves.

Micro Trends

Gourmet Junk: Drinks

Driven by nostalgia, today’s urban consumers demand upscale versions of junk food and drink.

Design Directions

Toyota Prius Bicycle

Toyota has swapped four wheels for two in its newest Prius model, the PXP bicycle.

Hybrid : Efficiency : Saatchi & Saatchi

Micro Trends

Food Raves and Rodeos

Forget rock and roll music and psychedelic drugs, the latest rebellion of choice comes in the form of stir-fried pork belly and home-made flax crac...

DIY Culture : Entertainment : Festivals

Design Directions

The Social Kitchen

The kitchen is more than a place for preparing food. It is a social hub, and that is why you always find people in the kitchen at parties.

Traditional : Fisher & Paykel : Chaning Alt Group

Design Directions

Scrawl Script

Brands are responding to the consumer’s need to know that there is a person behind their product, not a machine.

Handwritten : Painterly Primitive : Authentic

Micro Trends

Co-opetition

Forward-thinking drinks brands are starting to cooperate as well as compete, helping to grow their respective categories and their own businesses. ...

Cooperation : Competition : Common

Design Directions

MiN Rituals

In a series of workshops, MiN apothecary in New York is creating new sensory experiences by combining niche fragrances with spirits and appetisers....

Perfume : Mindy Yang : Pairing Scents

Micro Trends

Gourmet Junk

A new wave of independent and small-scale restaurants and retailers are creating premium upscale versions of fast food classics for reformed junk f...

Fast Food : Burgers : Nostalgia

Design Directions

Az-tech

As previously explored in our Mix Mash design direction, an optimistic and energetic aesthetic is emerging from the post-recession gloom.

Tribal : Neon : Ritualistic

Design Directions

Biophilia

Björk has released an app that is making buying music an experiential process again. The Icelandic singer is releasing her new album, Biophilia, as...

Interactive : Audio : Multi-sensory

Micro Trends

Hometelligence

Staying at home is the new going out in the wake of the global recession. Consumers’ perceptions and expectations of domestic spaces have changed a...

Staying In : Recession : Domesticity

Design Directions

Mr Lee's Tailor Shop

It is every comic book fan’s dream to have his or her own superhero suit and relive the gaming experience offline. At Mr Lee’s Tailor Shop in Madri...

Gaming : Low Budget : Mr Lee's Tailor Shop

Design Directions

Scavengers

Re-cycling : Up-cycling : Salvage

Micro Trends

Positive Patriotism

The positive emotion of patriotism and pro-local can turn into the negative anger of protectionism, anti-globalism and nationalism. Brands who walk...

Patriotic : Turbulent Teens : Stone Island

Micro Trends

London Safari

Innovations and experiments abound in Europe’s global capital.

London : New North Press : Topman General Store

Micro Trends

UPDATE: Infosthetics

We first reported on the Infosthetics trend when we noticed that designers, scientists and artists were creating visually innovative ways of presen...

Digital : Culturomics : Google Labs

Micro Trends

Revivalist Food Brands

Just as smaller, nimbler food retailers are responding to Revivalism, so, too, are major brands. Many are revisiting and resurrecting loved, but lo...

Coca-Cola : Cadbury's : Doritoz

Design Directions

Paris Menswear S/S 12

Softness and elegance were evident at many of the shows at Paris Menswear for spring/summer 2012. Graceful drapery, layering and fluid lengths were...

Drapery : Layering : Fluid

Micro Trends

Game Systems

Recognising the coming era of Ubiquitous Gaming Culture, a few pioneers are not only adding a gaming layer to the everyday, they are completely re-...

School : Hyperglance : Software

Design Directions

3x1

Finding a unique pair of denim jeans is often a demanding mission. The likelihood is that the person next to you will be wearing the same, or a sim...

Scott Morrison : Branding : Denim