Trends

The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.

What’s New on LS:N Global?

From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global.

Micro Trends

The New Creatorverse

Content creators are evolving into multimedia powerhouses, building immersive IP eco-systems, retail ventures and employee-driven content to secure longevity and bypass tech gatekeepers in a saturated market.

Micro Trends

Deep Sea Wellness

Beauty and wellness brands are tapping into powerful deep sea ingredients with the potential to redefine skincare, hydration and sun protection.

Micro Trends

Remixing the Country Club

Old money, new values; brands are re-imagining country clubs as inclusive, community-centric spaces, using nostalgia, sports fandom and wellness to meet Gen Z’s desire for connection and authenticity.

Macro Trends

The Synthocene Era

As AI redefines our understanding of intelligence, we begin to enter The Synthocene Era, an age in which the lines between what is natural and what is artificial are increasingly blurred – driving humanity into a future when technology will redefine what it means to be human.

Design Directions

Lost & Found Hotel Room

You’re booked on your summer city break. You are ready to immerse yourself in the local culture. You have bought the Wallpaper* city guide and read...

Hotel : Six Degrees Architects : Lost And Found

Design Directions

Solicitous Solutions

As reported in our Anarconomy Decade macro trend, an increasingly rebellious spirit is creating a society ripe for transformation. At its core is a...

Social Deisgn : DIY : Salvage

Micro Trends

Simpler Experiences

As well as seeking simpler products, consumers, overwhelmed by information and choices, want simpler experiences.

Tesco : Click N Collect : Boarding Pass

Design Directions

Open House

In New York, there is a job for everything. Professional dog-walkers exercise the pets of inner-city workers. There are even people who will take a...

New York : Open House Project : Jobs

Design Directions

Type Modern

As reported in our Anarconomy Decade macro trend, an increasingly rebellious spirit is creating a society ripe for transformation. At its core is a...

Typography : Nostalgic : Authentic

Design Directions

Daniel Rybakken : Industrial Design

Norwegian industrial designer Daniel Rybakken introduces daylight to the indoors and re-interprets ‘light design’. ‘A designer comes up with a lamp...

Design : Geometric : Industrial Design

Micro Trends

Gamified World

Businesses, organisations and institutions are increasingly using game mechanics to transform everyday tasks, leading to a gamified world.

Gaming : Points : Challenges

Design Directions

El Kombo

Takeaway service is often minimal. The packaging is uniform and cheap, and you never know how the food has been prepared.Danish conceptual dining c...

Restaurant : Preparation : Surprise

Design Directions

Modern Mythology

As previously explored in our Revivalism macro trend, in economically uncertain times, consumers increasingly seek products that revitalise traditi...

Craft : Mysticism : Folklore

Design Directions

Here Design: Graphic Design

‘We lend ourselves as a vehicle to express something about somebody’s brand,’ says Caz Hildebrand, founder of Here Design. ‘We are not trying to sa...

Branding : Carving : Balvenie

Micro Trends

Brandstanding

In the Anarconomy Decade, with revolution in the air, people increasingly want direction and leadership. Brands are responding with more engaging s...

Google : Wael Ghonim : Comment

Design Directions

The IOU Project

Customers are often unaware of the work that goes in to making clothes, and fashion brands seldom make the effort to introduce customers to the peo...

Transparency : Worth : Transparancy

Design Directions

Fun and Functionality

Bleisure, a term coined by The Future Laboratory, describes the blurring of business and leisure. Now, as Ubiquitous Gaming Culture becomes increas...

Ubiquitous Gaming Culture : Playbour : Functionality

Micro Trends

Hobbyism

Revivalists spend their leisure time learning old crafts and skills, and then using those skills to produce objects that combine beauty and utility.

Craftsmanship : Angling : Birdwatching

Design Directions

HK Honey

Bees are clever creatures. They play a role in pollinating flowers. They produce honey, which we put in tea to sweeten it. And now, thanks to a new...

Honey : Hong Kong : Beekeepers

Micro Trends

Food-finding apps

A new wave of smartphones is helping consumers to find gourmet food trucks, word-of-mouth restaurants and lesser-known real-ale pubs with location-...

Gourmet : Apps : Geo-location

Design Directions

Galleria Centercity

Shopping malls can be disorientating and alienating for consumers. At worst, they can be stark, leaving people feeling a little cold.The Galleria C...

Shopping : Convivial Architecture : Unstudio

Design Directions

Milan Trends Part 2

Mystic : Folk : Craft

Design Directions

Milan Trends: Part 1

Revivalism : Fun And Functionality : Form Follows Function

Micro Trends

Choice Architecture

People struggling with information overload need help in making decisions. Even a nudge in the right direction is appreciated. Brands, products and...

Information : Advise : Guidance