Trends

The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.

What’s New on LS:N Global?

From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global.

Micro Trends

Deep Sea Wellness

Beauty and wellness brands are tapping into powerful deep sea ingredients with the potential to redefine skincare, hydration and sun protection.

Micro Trends

Remixing the Country Club

Old money, new values; brands are re-imagining country clubs as inclusive, community-centric spaces, using nostalgia, sports fandom and wellness to meet Gen Z’s desire for connection and authenticity.

Macro Trends

New Codes of Value

In this new era of scarcity, richness is expressed through rituals, and abundance is found in regenerative pursuits and deeper connections. New codes of value are emerging around connection, care and human flourishing.

Micro Trends

Coffee Shop Raves

Boosted by a new generation of sober-conscious consumers seeking real-life connection and fun, coffee shops are taking over the party scene as the new destination for daylight raves.

Design Directions

Stockholm Furniture Fair 2011

Driven by austerity, designers at this year’s Stockholm Furniture Fair used fewer material combinations for added flexibility. A lean and simple ap...

Hack : Flexthetics : Austerity

Design Directions

Shop at the Savoy

You might expect a five-star hotel to also offer five-star retail. But even at the most luxurious hotel, shopping is often just a glass cabinet in ...

Design Directions

Form Us With Love: Interior Design

Office : Dandy : Flooring

Design Directions

What Happens When

Most people know what to expect from their favourite restaurant. The food, waiting staff and interior are more-or-less the same each time. New York...

Micro Trends

3DIY Culture

With free access to information, and a new norm of open-sourcing, a new type of DIY culture is on the rise. This is 3DIY – Design/Download/Do-It-Yo...

Design : Puma Creative Factory : Thing-O-Matic

Design Directions

Hauntology

People are fleeing the storm clouds of recession, concerned about wasted resources and environmental catastrophe. In response, they are remembering...

Folk : Nostalgia : Ritual

Design Directions

TDK Life On Record

Remember liner notes, those words that accompanied music cds? Now we routinely stream music from services such as Spotify, the idea of physical pac...

Music : TDK Life On Record : Audio

Design Directions

Aitor Throup: Menswear design

Aitor Throup was born in Argentina, although it was his upbringing in Burnley, Lancashire, during the 1990s that fuelled his passion for British fa...

London : Menswear : Clothing

Micro Trends

Beyond Nostalgia

In the food, drink, art and design sectors, rather than being merely nostalgic about the past, some Revivalists are digging deeper, going further b...

Heritage : Truman's : Dinner

Design Directions

Paris Fashion Week A/W11

With the media furore surrounding the circus that is John Galliano and the house of Dior, Paris fashion week got off to a negative start. But that ...

Opulence : S&M : Bondage

Design Directions

Blueware

Anyone who doubts the beauty of process cannot fail to be turned into a true believer by the work of Dutch designer Sarah van Gameren and her Briti...

Raw Materials : Studio Glithero : Ceramics

Design Directions

Milan fashion week A/W11

This season, designers at Milan fashion week paid homage to the 1950s and 1960s. Following the pattern at fashion weeks in other cities, many playe...

Teddy Boy : Androgyny : Morello

Design Directions

David Kohn Architects : Architecture

Narrative is at the heart of young British architect David Kohn’s projects. Creating everything from a new London skyline to a guided experiential ...

Restaurant : Fiona Banner : Design Museum

Design Directions

Art In The Age

In his essay The Work of Art in the Age of Mechanical Reproduction, published in 1936, Walter Benjamin suggested that the aura of originality surro...

Heritage : Recipies : Historical Remedies

Macro Trends

Revivalism

Seeking shelter from the unsettling storm clouds of recession, resource and environment anxiety, consumers are nostalgically remembering, reviving ...

Revival : Nostalgia : Authenticity

Macro Trends

Anarconomy Decade

Something is stirring. In Egypt, a people’s revolt has overthrown a long-standing oppressor. In Bahrain, thousands of people continue to protest in...

Anarchy : Economy : Counter-intuitive

Macro Trends

Ubiquitous Gaming Culture

Buying shoes? There’s a game for that. Visiting a gallery? There’s a game for that. Want to lose weight, stop smoking, learn to speak a foreign lan...

Gaming : UGC : Gamification

Macro Trends

Intuitive Futures

We live in a world of increasing choice. ‘We are flooded with absurd and obscene numbers of options for just about everything nowadays,’ says Barry...

Mega-choice : Nega-choice : Minimal

Design Directions

London fashion week A/W 11

An air of ladylike chic with a dark edge was felt at London Fashion Week this season, enhanced by an outstanding display of print. Conviviality cul...

Gothic : Conviviality : Maximalism

Micro Trends

Gamification

In pursuit of improved consumer engagement, brands are gamifying their businesses, creating playful products and campaigns that change the relation...

New York : Exchange Bar : Toylets