Co-Commerce

09 : 10 : 2011 Collaborative Consumption : Community : Customer Power

As squeezed consumers try to get more from every dollar, euro and pound they spend, so a few retailers are trying to help them. One of the key developments we have seen in recent years is that of consumers getting extra value through co-buying: using sites such as Living Social, Yelp, Travelzoo, OpenTable and Groupon.

Co-Commerce

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