Tommy Hilfiger

The Download: New York Fashion Week Autumn/Winter 2024

Big Ideas

The Download: New York Fashion Week Autumn/Winter 2024

Cutting through the chaos and overwhelming nature of fashion month, we distil the key insights from New York Fashion Week.
Fashion : Luxury : Design
Tommy Hilfiger commits to 100% digital design

News

Tommy Hilfiger commits to 100% digital design

The brand has announced its plans to digitise its entire design process by 2021.
Fashion : Design : Immaterial Fashion
Fashion Futures 2017: Current Anxieties

Markets

Fashion Futures 2017: Current Anxieties

On the surface, the fashion industry’s global impact shows no sign of waning. But look away from the catwalks and you’ll discover an industry str...
Fashion : Apparel : Sustainability
How brands should use chatbots

Big Ideas

How brands should use chatbots

From acting as virtual employees to creating more meaningful relationships with consumers, chatbots are opening up new opportunities for brands.
Retail : Digital : Technology
Fashion’s feminism problem

Viewpoints

Fashion’s feminism problem

The fashion industry’s false appropriation of feminism is trivialising the cause and revealing its own hypocrisy.
Feminism : Dior : Fashion
Autumn/winter 2017 Fashion Innovation

Big Ideas

Autumn/winter 2017 Fashion Innovation

In the politically charged and consumer-facing autumn/winter 2017 season not just designers, but also the industry as a whole, are moving towards a...
Fashion Week : Dislocated World : Backlash Brands
Embracing tradition

Viewpoints

Embracing tradition

With brands rushing to cater for the relentless demands of the consumer, is the fashion system on the verge of collapse in trying to keep up, and w...
Fashion : See Now Buy Now : Luxury
Margaret Arnott: Counterfeit Goods

Viewpoints

Margaret Arnott: Counterfeit Goods

The Mathys & Squire partner on the rapidly evolving fight against counterfeit goods.
Counterfeit : Aspirational Fakes : Intellectual Property
Preview: Untrade Shows

News

Preview: Untrade Shows

Once accessible only to buyers and media, trade shows and industry events are becoming more consumer-facing.
Trade Shows : B2B : Direct To Consumer
Untrade Shows

Micro Trends

Untrade Shows

It began with bloggers at fashion week. Once accessible only to buyers and media, trade shows and industry events are becoming more consumer-facing.
Trade Shows : B2B : Direct To Consumer
The future of fashion

Big Ideas

The future of fashion

Beijing – Editorial platform Women’s Wear Daily hosted its Global Fashion Forum earlier this month in partnership with the high-end shopping mall S...
Women's Wear Daily : Asian Market : Buy-It-Now Fashion
#TOMMYNOW

Design Directions

#TOMMYNOW

Tommy Hilfiger's latest fashion event ditched runway convention to create a carnival of couture.
Destination Retail : New York Fashion Week : Tommy Hilfiger
Searching for style

Big Ideas

Searching for style

New York – Google is enabling luxury fashion brands to curate image-led search carousels during Fashion Week.
Google : New York Fashion Week 2016 : Mega-systems
The people’s party

News

The people’s party

New York – Tommy Hilfiger seamlessly made the transition between high-end and mainstream markets with its fashion festival.
Tommy Hilfiger : Direct-to-Consumer : New York Fashion Week 2016
New York Fashion Week A/W 14

Design Directions

New York Fashion Week A/W 14

Much of what was on display during the autumn/winter 2014 New York Fashion Week was a show of attitude. Designers demonstrated girl power and gri...
BCBG : DKNY : Lacoste
New course to train future Dutch denim masters

Big Ideas

New course to train future Dutch denim masters

New course to train future Dutch denim masters
Denim : College : Students
Hot Luxury: Brazil’s retail potential

Markets

Hot Luxury: Brazil’s retail potential

Retailers and brands were focused on the retail potential of Brazil at the International Herald Tribune (IHT) luxury conference earlier this month ...
IHT : Suzy Menkes : BRICs
Tommy Hilfiger shouts Loud on the airwaves

Big Ideas

Tommy Hilfiger shouts Loud on the airwaves

Tommy Hilfiger shouts Loud on the airwaves
LVMH : Nowness : Branded Content
China’s retail sales to grow by a half

Big Ideas

China’s retail sales to grow by a half

China’s retail sales to grow by a half
Singapore : China : Business Monitor International
Future of online retail is mobile

Big Ideas

Future of online retail is mobile

Future of online retail is mobile
Tommy Hilfiger : Iphone : Barnes & Noble
Market report: China

Markets

Market report: China

For a decade the world has watched China in awe. Some did so from a distance, others leapt right in. Today, however, involvement with the country n...
China : Jigsaw International : Hong Kong
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