Swimming

Speedo reclaims its spot in swimwear with new campaign

News

Speedo reclaims its spot in swimwear with new campaign

Speedo has unveiled Go Full Speedo, a global campaign to mark the brand’s relaunch during an Olympic year.
Sport : Heritage : Fashion
Wild Swimming Market

Markets

Wild Swimming Market

As wild swimming gains popularity, brands are seizing the opportunity to make it more approachable – from wellbeing advice to retail innovations.
Sports & Leisure : Nature : Education
Nike and Trippin partner on open-source wild swimming guide

News

Nike and Trippin partner on open-source wild swimming guide

With more people looking to spend time in the great outdoors since the pandemic, wild swimming is increasingly popular. Nike Swim has partnered wit...
Sports & Leisure : Society : Swimming
Speedo is making swimming more equitable

News

Speedo is making swimming more equitable

Swimwear brand Speedo is taking steps to make swimming more accessible, through its Swim United initiative.
Sports & Leisure : Society : Health & Wellness
Form’s augmented reality goggles improve swim training

News

Form’s augmented reality goggles improve swim training

The swimming goggles feature an augmented reality display that delivers performance metrics in real time.
Sport : Leisure : Technology
Riding a new wave

News

Riding a new wave

Cape Town – Surf brand Mami Wata has created a campaign that explores the African mythology around surfing.
New Bricolage Living : South Africa : Sports
Venice Architecture Biennale 2016: Poolside scents

News

Venice Architecture Biennale 2016: Poolside scents

Venice – An exhibition hosted by the Australian Pavilion examines the notion of the swimming pool as a symbol of unity.
Venice Architecture Biennale 2016 : E-motional Economy : Scent
Soil and water

News

Soil and water

London – Dutch architects Ooze and Slovenian artist Marjetica Potrc are taking back land for Londoners with a natural swimming pond built on one of...
Ooze : Marjetica Potrc : Of Soil And Water
Extreme fashion: Triathlon inspires menswear designer

News

Extreme fashion: Triathlon inspires menswear designer

Milan – Belgian fashion designer Dirk Bikkembergs presented a Body Temples-inspired menswear collection at Men's Fashion Week Milan.
Dirk Bikkembergs : Milan : Mens Fashion Week
Water world: Sony takes mp3 player to new depths

News

Water world: Sony takes mp3 player to new depths

Water world: Sony takes mp3 player to new depths
Sony : Walkman : Waterproof
Sports Illustrated

Design Directions

Sports Illustrated

The language of fitness and health is changing, and LS:N Global reported on these changing consumer shifts in its Body Temples macrotrend.
Health : Sports : Surfing
Sync and swim: Google app puts gamers in control

News

Sync and swim: Google app puts gamers in control

US – Google has launched Super Sync Sports, a new Chrome-based app that lets users turn their smartphones and tablets into a gaming controller for ...
Google : Gestural : Touchscreens
Shorts stay: Hotel introduces swimwear-vending machine

News

Shorts stay: Hotel introduces swimwear-vending machine

Shorts stay: Hotel introduces swimwear-vending machine
Vending Machine : Boardshorts : Swinwear
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