Extreme fashion: Triathlon inspires menswear designer
Dirk Bikkembergs SS15

Extreme fashion: Triathlon inspires menswear designer

Milan – Belgian fashion designer Dirk Bikkembergs presented a Body Temples-inspired menswear collection at Men's Fashion Week Milan.

Dirk Bikkembergs SS15 Dirk Bikkembergs SS15
Dirk Bikkembergs SS15 Dirk Bikkembergs SS15
Dirk Bikkembergs SS15 Dirk Bikkembergs SS15
Dirk Bikkembergs SS15 Dirk Bikkembergs SS15
Dirk Bikkembergs SS15 Dirk Bikkembergs SS15

Milan – Belgian fashion designer Dirk Bikkembergs presented a Body Temples-inspired menswear collection at Men's Fashion Week Milan.

Bikkembergs drew inspiration from a triathlon, a multiple-stage competition consisting of three events: swimming, cycling and long-distance running. The look was clean and functional with an activewear finish featuring specialist materials such as neoprene in bright colours. These were interspersed with tailored pieces, garments that supported an on-the-move lifestyle.

Models sporting the Ladiator physique were bronzed complete with post-workout sheen.

The show's theatrics helped to underpin the collection's sporting origins. Vital statistics, such as heart rate, lap time and distance covered were projected onto a large screen behind the catwalk.

For more on how consumers are becoming increasingly interested in their physical appearance, read our Body Temples macrotrend.

Discover More Daily Signals
Nothing turns retail into a community engine in Bengaluru

Daily Signals

Nothing turns retail into a community engine in Bengaluru

Consumer electronics brand Nothing has opened its first Indian retail space in Bengaluru, drawing more than 2,000 people to queue on 14 February 2026.
Retail : Technology : Design
OpenAI retires GPT-4o, prompting digital grief among users

Daily Signals

OpenAI retires GPT-4o, prompting digital grief among users

OpenAI has removed access to GPT-4o, sparking backlash from users who say the model was more than just a productivity tool.
Technology : AI : Connection
Stat: Vinted becomes the UK’s third-largest fashion retailer amid second-hand boom

Daily Signals

Stat: Vinted becomes the UK’s third-largest fashion retailer amid second-hand boom

New data from SpendMapper shows Vinted is now the third-largest fashion retailer in the UK, behind Primark and Next.
Fashion : Sustainability : Vinted
Depop taps Kelis to spotlight resale’s everyday returns

Daily Signals

Depop taps Kelis to spotlight resale’s everyday returns

Depop is doubling down on the everyday value of secondhand fashion with the launch of Depoponomics, a new US campaign championing resale as a means...
Sustainability : Depop : Resale
Foresight Friday: Ella Murray, junior creative visualiser

Daily Signals

Foresight Friday: Ella Murray, junior creative visualiser

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, junior creative visualise...
Foresight Friday : Gen Z : Nightlife
Stat: Brazil’s 2026 Carnival projections signal rising global appeal

Daily Signals

Stat: Brazil’s 2026 Carnival projections signal rising global appeal

Brazil’s 2026 Carnival was expected to attract more than 65m participants across the country, according to estimates from the country’s Ministry of...
Travel : Leisure : Culture
How Salomon is celebrating everyone who shapes sport

Daily Signals

How Salomon is celebrating everyone who shapes sport

Salomon is using its first official Winter Games partnership to launch Shaping New Futures, a long-term campaign signalling a shift towards proacti...
Sport : Fitness : Advertising
Streaming service Menta serves as a tool for dementia care

Daily Signals

Streaming service Menta serves as a tool for dementia care

Menta, a secure streaming service developed between Istanbul and Amsterdam, is rethinking the role of tv in dementia care.
Media : Technology : Health And Wellness
Stat: AI commerce trust gap widens at checkout across Asia-Pacific

Daily Signals

Stat: AI commerce trust gap widens at checkout across Asia-Pacific

Visa has revealed a widening trust gap in AI commerce across Asia-Pacific, with consumers embracing AI for browsing but hesitating at checkout.
Technology : Artificial Intelligence : Statistic
Chili’s turns margarita superfans into club members

Daily Signals

Chili’s turns margarita superfans into club members

American casual dining chain Chili’s has launched an official Margarita of the Month Club, timed to coincide with National Margarita Day on 22...
Food : Drink : Fashion
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN