Pernod Ricard

Five Champagne and Wine Brands Exploring Provenance Retail

Big Ideas

Five Champagne and Wine Brands Exploring Provenance Retail

Moving away from the traditional store experience, champagne and wine brands are using authentic storytelling to disrupt how and where consumers vi...
Wine : Retail : Champagne
Pernod Ricard introduces wines designed for pairing with greasy food

News

Pernod Ricard introduces wines designed for pairing with greasy food

Pernod Ricard is shaking up the wine industry with the launch of a new range of wines designed to be paired with takeaways and fast food.
Food : Drink : Wine
Fusion tea

News

Fusion tea

Berlin – Speciality tea brand Paper & Tea has released a kit that enables consumers to infuse vodka with tea leaves.
Paper & Tea : Vodka Tea Infusion : Our/Vodka
Makeshift magazine

News

Makeshift magazine

London – Ballantine’s whisky has launched an innovative new reading experience hosted on Instagram.
Ballantine’s : Work Club : W Magazine
Drink and be merry: If LS:N Global made… a cocktail

News

Drink and be merry: If LS:N Global made… a cocktail

London – LS:N Global’s cocktail would play with your senses, surprise with unexpected ingredients and transport the drinker to another era, but n...
Raising The Bar : Cocktails : Tolkien Tipples
The Works: Jameson creates online collaborative platform for craftsmen

News

The Works: Jameson creates online collaborative platform for craftsmen

Dublin – Irish whiskey brand Jameson has launched The Jameson Works, an online platform that invites craftsmen to share their stories and productio...
Jameson Whiskey : Re-Con Man : Craftsmen
Our/Vodka

Design Directions

Our/Vodka

Let’s be clear about one thing. Our/Vodka is not a small, family-owned start-up. It has one of the biggest drinks names in the world behind it, Per...
Our/Vodka : Pernod Ricard : Micro-distillery
Modular mixology: Smart optics offer Homedulgence

News

Modular mixology: Smart optics offer Homedulgence

Bristol – French drinks company Pernod Ricard has enlisted the Breakthrough Innovation Group (BIG) to create the Project Gutenberg modular mixology...
Pernod Ricard : Mixology : Cocktail
Man-uals

Micro Trends

Man-uals

These are uncertain times. For men, it is difficult to know where to turn to for advice on the little things in life. As a result, a new micro-genr...
Publishing : Fatherhood : Good Men Project
Local tipple: Pernod Ricard unveils Our/Berlin

News

Local tipple: Pernod Ricard unveils Our/Berlin

Berlin – Pernod Ricard is tapping into local cool by opening a boutique distillery and launching a vodka in Berlin.
Berlin : Asa Caap : èsa Caap
Synaesthetic Selling Update

Micro Trends

Synaesthetic Selling Update

Smart brands have long used sensory stimulation to steer consumer behaviour. Now, a few are going further. Based on the principle of synaesthesia, ...
Synaesthesia : Senses : Experience
Synaesthetic Selling

Micro Trends

Synaesthetic Selling

Smart brands have long used sensory stimulation to steer consumer behaviour. Now, a few are going further. Based on the principle of synaesthesia, ...
Synaesthesia : Senses : Sensory
Pernod prescribes fresh medicine for pastis

Big Ideas

Pernod prescribes fresh medicine for pastis

Pernod prescribes fresh medicine for pastis
Pastis 51 : Star Anise : Drinkers
Creative Lab

Design Directions

Creative Lab

Ever since working with Andy Warhol in the 1980s, vodka brand Absolut has understood the importance of collaboration. But in the Brandtocratic era,...
Berlin : Flexible Architecture : MADE
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