Modular mixology: Smart optics offer Homedulgence
Project Gutenberg by Pernod Ricard

Modular mixology: Smart optics offer Homedulgence

Bristol – French drinks company Pernod Ricard has enlisted the Breakthrough Innovation Group (BIG) to create the Project Gutenberg modular mixology concept, which enables people to order spirits online and discover new cocktails at home.

Article/15124 #1
Project Gutenberg by Pernod Ricard

Bristol – French drinks company Pernod Ricard has enlisted the Breakthrough Innovation Group (BIG) to create the Project Gutenberg modular mixology concept, which enables people to order spirits online and discover new cocktails at home.

The concept comprises book-shaped cartridges that contain different spirits and slot together to form a smart optics unit. With an accompanying app, users can order spirits online and browse for new recipes.

‘With Project Gutenberg, we are utterly committed to the conviviality of the future: an experience that is connected, entertaining, tailored and responsible,’ says BIG managing director Alain Dufossé. ‘We are still only at a very early stage of the project, but the potential of dedicated products, services, personalised offers and experiences is infinite.’

This project shows Pernod Ricard’s commitment to a Homedulgent strategy, in which consumers are bringing entertainment home in order to save money while retaining a luxurious quality of life.

Discover More News
The Fashion Innovation Agency debuts 3D garment volumetric capture service

News

The Fashion Innovation Agency debuts 3D garment volumetric capture service

The Fashion Innovation Agency at London College of Fashion has launched Reskinning Reality, the UK’s first 3D garment volumetric capture service ai...
Fashion : Technology : Virtual Fashion
Elemis brings beauty trackside with new Aston Martin F1 collection

News

Elemis brings beauty trackside with new Aston Martin F1 collection

Premium beauty brand Elemis is stepping further into the world of Formula 1 with the launch of four exclusive skincare collections in partnership w...
Aston Martin : Elemis : Formula 1
Stat: US cinema execs predict the end of traditional moviegoing within 20 years 

News

Stat: US cinema execs predict the end of traditional moviegoing within 20 years 

Over half of cinema executives in the US believe the traditional cinema model will no longer be viable within the next 20 years, according to a new...
Movies : Entertainment : Stat
 New clubhouse for women’s sports retail opens in London

News

New clubhouse for women’s sports retail opens in London

A new retail concept is putting women’s sport centre stage this summer.
Sports : Retail : Fashion
Foresight Friday: Rose Coffey, senior foresight analyst

News

Foresight Friday: Rose Coffey, senior foresight analyst

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...
Foresight Friday : Fashion : Sustainability
Stat: Nearly half of women feel misunderstood by brands

News

Stat: Nearly half of women feel misunderstood by brands

Despite driving an estimated £25 trillion ($31.8 trillion, €29.4 trillion) in global discretionary spending, nearly half of women worldwide say bra...
Branding & Advertising : Brands : Retail
Modem’s Dream Recorder turns sleep into spatial storytelling

News

Modem’s Dream Recorder turns sleep into spatial storytelling

Dutch design studio Modem has unveiled Dream Recorder, an AI-powered device that transforms spoken memories of dreams into cinematic video se...
Technology : Modem : Dreams
Australia approves nation’s first lab-grown meat for high-end menus

News

Australia approves nation’s first lab-grown meat for high-end menus

Australia has approved its first lab-grown meat products, with Sydney-food-tech start-up Vow set to serve cultured quail dishes in upscale restaura...
Cultivated Meat : Lab-grown Meat : Lab Grown
Stat: America’s millionaire class is growing faster than ever

News

Stat: America’s millionaire class is growing faster than ever

According to UBS’s 2025 Global Wealth Report, more than 1,000 people became millionaires every day in America in 2024.
Wealth : Society : The Great Wealth Transfer
Instagram champions creative risk-taking with star-studded global campaign

News

Instagram champions creative risk-taking with star-studded global campaign

As Instagram approaches its 15th anniversary, the platform has launched a new campaign spotlighting creativity on social media. Entitled Anyway, th...
Instagram : Social Media : Creativity
You have 1 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN