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Why the Lingerie Sector must Evolve for Gen Z

Viewpoints

Why the Lingerie Sector must Evolve for Gen Z

Once considered aspirational, sculpted bodies clad in skimpy lingerie no longer cut it for Generation Z. How can brands shift the narrative and win...

Lingerie : Underwear : Generation Z

Stat: Gen Z tourists seek familiar destinations

News

Stat: Gen Z tourists seek familiar destinations

At a time when many citizens are still finding their feet when returning to travel experiences, members of Generation Z are seeking comfort in fami...

Stat : Stats : Statistic

Shiseido targets Gen Z men with Sidekick skincare

News

Shiseido targets Gen Z men with Sidekick skincare

Cosmetics company Shiseido has launched a skincare collection aimed at Gen Z men, citing them as a rapidly growing segment of the Asian skincare ma...

Beauty : Youth : Society

Stat: Speed dating is back in business

News

Stat: Speed dating is back in business

As people re-embrace in-person dating, there is fresh interest in speed dating as a way of meeting potential partners.

Stat : Stats : Statistic

An antidote to single-use sheet masks

News

An antidote to single-use sheet masks

Beauty brand Experiment is offering a solution to wasteful single-use cosmetics masks with its debut product line.

Beauty : Health And Wellness : Sustainability

Generation Z Luxury Market

Markets

Generation Z Luxury Market

Rigorous and savvy in their selection of brands, Generation Z’s research-led approach to luxury is set to redefine value and aspiration for the sec...

Luxury : Youth : Fashion

Are we heading for a post-demographic future?

Viewpoints

Are we heading for a post-demographic future?

Generational terms such as Baby Boomer and Millennial have shaped the way we conduct research. But are they helping to predict the future – or hold...

Youth : Marketing : Generation Z

Stat: Generation Z set their sights on home-buying

News

Stat: Generation Z set their sights on home-buying

According to research by Sotheby’s and the Center for Generational Kinetics, Generation Z are more interested in home-ownership than their Millenni...

Stat : Stats : Statistic

Stat: Nearly half of Generation Z never drink coffee

News

Stat: Nearly half of Generation Z never drink coffee

Known as the staple drink of Millennials, new research by YouGov shows that coffee might be falling out of favour among younger consumers.

Food And Drink : Youth : Gen Z

Data-driven Escapes

Micro Trends

Data-driven Escapes

Designing expertly tailored experiences for travellers, media and technology brands are harnessing their consumer insights to power the tourism sec...

Travel : Travel And Hospitality : Technology

Giphy’s phygital book captures Gen Viz aesthetics

News

Giphy’s phygital book captures Gen Viz aesthetics

Recognising the ongoing popularity of digital artworks, GIF database Giphy has translated moving images into a physical book format.

Media And Entertainment : Technology : Design

News

Snack brand MadeGood helps kids 'un-wreck the future’

With younger generations increasingly taking an active role in supporting social and environmental change, snack brand MadeGood is using this behav...

Food & Drink : Youth : Sustainability

Five brands reframing nootropics for Generation Z

Big Ideas

Five brands reframing nootropics for Generation Z

Exploring a breadth of natural brain-boosting ingredients, a raft of new brands are creating products tailored to the needs, concerns and moods of ...

Drinks : Youth : Health And Wellness

News

Gen Z employees co-create P&G’s textured haircare brand

Curl patterns on the packaging enable shoppers to easily identify which products suit their hair porosity, while QR codes on the back of bottles pr...

Beauty : Health & Wellness : Youth

Debating app Polemix connects polarised youth

News

Debating app Polemix connects polarised youth

Recognising the importance of exposure to contrasting opinions among young people, debating app Polemix provides an alternative to algorithm-led so...

Media & Entertainment : Youth : Society

Sparkling tea wine delivers ready-to-drink relaxation

News

Sparkling tea wine delivers ready-to-drink relaxation

With a growing number of consumers seeking healthier drinks options, brewer AB InBev is launching a low-alcohol, sparkling tea wine for Chinese con...

Food : Drink : Design

News

Vetements’ sub-brand courts Gen Z luxurians

Fashion house Vetements is bringing luxury to the inconspicuous Generation Z with the launch of a sub-brand called VTMNTS

Luxury : Fashion : Retail

Micro Trends

Crypto-cliques

Amid a big tech backlash, cyber-savvy consumers are gathering in decentralised social spaces that use blockchain to unlock elite communities.

Media : Technology : Social Media

Stat: Political cancel culture common among British youth

News

Stat: Political cancel culture common among British youth

In Britain, an increasing divide in political opinions is leading to a growth in cancel culture – the social media phenomenon of cutting people out.

Society : Media & Entertainment : Youth

Stat: The UK’s food system still has an equality problem

News

Stat: The UK’s food system still has an equality problem

The battle for everyone in the UK to have access to a healthy and sustainable diet is nowhere near completion, according to the Broken Plate Report...

Food & Drink : Health & Wellness : Gen Alpha

Galaxy’s live-stream app animates fashion resale

Viewpoints

Galaxy’s live-stream app animates fashion resale

Danny Quick, co-founder of retail app Galaxy, explains why live video selling will foster a community-led future for fashion resale.

Retail : Fashion : Sustainability

Deutsche Telekom is future-proofing Gen Z careers

News

Deutsche Telekom is future-proofing Gen Z careers

Telecommunications company Deutsche Telekom is launching a platform to support and inspire future careers for Generation Z.

Youth : Generation Z : Alumni Incubators

Gen Z Hangout Market

Markets

Gen Z Hangout Market

Young people are breaking free from their lockdown cocoons, countering a year of isolation and under-stimulation with immersive, real-life social e...

Youth : Gen Z : Generation Z

Fashion rental’s future is locally peer-to-peer

Viewpoints

Fashion rental’s future is locally peer-to-peer

Jen Charon, co-founder of Loanhood, explains why local communities and peer-to-peer interactions will drive the future of fashion rental.

Fashion : Retail : Sustainability

Social Tourist’s fashion line is led by influencers

News

Social Tourist’s fashion line is led by influencers

Apparel brand Hollister is working with leading social media personalities Charli and Dixie D’Amelio on an ongoing partnership aimed at Generation Z.

Fashion : Retail : Generation Z

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