Underwear

Why the Lingerie Sector must Evolve for Gen Z

Viewpoints

Why the Lingerie Sector must Evolve for Gen Z

Once considered aspirational, sculpted bodies clad in skimpy lingerie no longer cut it for Generation Z. How can brands shift the narrative and win...
 Lingerie : Underwear : Generation Z
Stat: Body positivity is developing the shapewear market

News

Stat: Body positivity is developing the shapewear market

The Millennial popularity of body positive shapewear brands such as Skims, Heist and Spanx is pointing to longer-term growth for the market.
Beauty : Fashion : Shapewear
Underdays shuns women’s sexy lingerie tropes

News

Underdays shuns women’s sexy lingerie tropes

Challenging the outdated lingerie market, the undergarment brand prioritises comfort and functionality in its designs.
Fashion : Health & Wellness : Society
Harper Wilde is on a quest to recycle bras

News

Harper Wilde is on a quest to recycle bras

The lingerie brand has worked with t-shirt start-up For Days, inviting women to send in their bras to be recycled.
Sustainability : Underwear : Circular Fashion
Comfy cups

Big Ideas

Comfy cups

Global – The sports bra market is booming as more women opt for comfort and function over style.
Underwear : Athleisure : Millennials
Time for a change

News

Time for a change

Paris/London – Lingerie brand Dessù explores a more nuanced femininity in its debut collection.
Dessú : Lingerie : Femininity
The model man

News

The model man

Norway – The male form has been given the Dove treatment thanks to Norwegian menswear brand Dressmann.
Dressman : Forsman & Bodenfors : Man Underwear
Plastic fantastic

News

Plastic fantastic

US – Plastique is more than a trend, it’s a revolution. Or so the latest fashion line from Frank La Rant would have you believe.
Fruit Of The Loom : Crispin Porter + Bogusky : Spoof
Straight talk: Lingerie company forgoes frills for fit

News

Straight talk: Lingerie company forgoes frills for fit

New York – You will find neither lace nor pink bows adorning the lingerie of Negative Underwear.
Lingerie : No-Bollocks Boutique : Athena
Bra brand's feminist approach to girls' underwear

Big Ideas

Bra brand's feminist approach to girls' underwear

Founded by 18-year-old Megan Grassell, Yellowberry seeks to fill a gap in the tween bra market.
Tiny Tot Feminism : Girls : Teenagers
Brief encounter: Adventurists in Paul Smith underwear

News

Brief encounter: Adventurists in Paul Smith underwear

London – In a short film marketing the latest collection of Paul Smith underwear, slackliners Antoine Moineville and Tancrède Melet tightrope walk ...
Advert : Tightrope : Tancrède Melet
Bra Wars: Underwear joins the fight against breast cancer

News

Bra Wars: Underwear joins the fight against breast cancer

Bra Wars: Underwear joins the fight against breast cancer
2012 : PIE : Clinical
Sheer delight: A new kind of lighting material

News

Sheer delight: A new kind of lighting material

Sheer delight: A new kind of lighting material
Design : Stockholm Furniture Fair : Fibreglass
Be brief: New fashion brand starts at the very beginning

News

Be brief: New fashion brand starts at the very beginning

Be brief: New fashion brand starts at the very beginning
Underwear : Clothing : No-frills
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